If you work in marketing, here’s what NOT to do:
Just do what everyone else is doing.
This isn’t an ad for Vibe.co. But honestly, it’s one of the smartest marketing moves I’ve seen in a long time.
They parked a digital billboard truck in New York that said: “What is the best CTV Ad Platform?”
And right next to it: Ask ChatGPT.
When you scan the QR code, it doesn’t send you to a landing page or a sales pitch.
It opens ChatGPT, preloaded with a prompt that compares all the top CTV ad platforms.
And guess who wins in every category? Vibe.co.
It’s simple, clever, and way more interactive than most billboard campaigns.
Such a great idea that makes people curious enough to check for themselves. (and even have the ability to ask ChatGPT follow-up Q's while they’re at it.)
Kudos to Arthur ✌️ Querou and the Vibe.co team for pulling this off.
I post about marketing, connect with me (Brendan Cox) to stay in the loop.