Virtual Production at PIER59 Studios

Virtual Production doesn’t just build environments, it shapes the entire rhythm of a shoot. For La Beauté Louis Vuitton, the team created a fully responsive set where lighting, motion, and camera perspective evolved instantly with the creative. No resets. No waiting. Every element tuned in real time. #LVBeauty #PIER59Studios #VirtualProduction

The set didn’t just support the vision, it responded to it. La Beauté Louis Vuitton came to life through a fully controlled virtual environment, designed to shift with lighting, scale, perspective, and timing in perfect sync with the creative. Virtual Production at PIER59 Studios enabled every creative decision to happen in real time, with full clarity and control. And this is the result. #LVBeauty #PIER59Studios #VirtualProduction Lorenzo Ferrante Jim Rider

To launch La Beauté Louis Vuitton, the creative demanded more than a set. It needed a world. At PIER59 Studios, Virtual Production gave the team the ability to build and shape every element of the environment live: lighting, backgrounds, perspective, and motion, all perfectly tuned to the creative vision. It was built on set, in real time. #LVBeauty #PIER59Studios #VirtualProduction Lorenzo Ferrante Jim Rider

Virtual worlds don’t work without real-world tracking. Here’s how camera tracking keeps it all aligned. Part 5 of our Virtual Production class series at PIER59 Studios, taught by Jim Rider. In partnership with Warner Bros. Discovery and HBO. #VirtualProduction #CameraTracking #PIER59Studios

Curious how lighting stays so seamless in virtual environments? Image-based lighting doesn’t just match the scene—it delivers higher quality light than LED panels alone. Part 4 of our educational Virtual Production series at PIER59 Studios. In partnership with Warner Bros. Discovery and HBO. #VirtualProduction #PIER59Studios

Shoot a scene. Come back months later, and it’s all still there. One of the biggest benefits of Virtual Production? Reusable digital sets. Part 3 of our educational Virtual Production series at PIER59 Studios, taught by Jim Rider. In partnership with Warner Bros. Discovery and HBO. #VirtualProduction #DigitalSets #PIER59Studios

A major benefit of using Virtual Production is being able to shoot in real-time, and not having to guess in post production. What you see is what you get. Part 2 of our educational series, taught here at PIER59 Studios by Jim Rider. In partnership with Warner Bros. Discovery and HBO. #VirtualProduction #PIER59Studios

Ever wonder what Virtual Production actually is, and why it’s reshaping how content gets made? Part 1 of our educational series - in partnership with Warner Bros. Discovery and HBO. Taught by Jim Rider, a member of the Virtual Production team here at PIER59 Studios. #VirtualProduction #PIER59Studios #ContentCreation