Vivi Labs

Vivi Labs 🤝 Whole Foods: Whole Foods just dropped their 2026 Food + Beverage Trends. Two of their biggest calls for the year ahead: 🥇 Instant Reimagined: High-quality, functional instant drinks are having a moment. 🥈 Sweet, But Smarter: Real sugar is back When we started building Vivi over a year ago, almost everyone told us not to make it instant. That “instant” meant cheap or low-quality. Friends, investors, even a few early believers bailed on the idea. Respectfully, that’s when I knew we were onto something. We’ve spent the last year traveling (not in a fancy way), testing, sourcing, and proving we could make instant coffee that tastes better than brewed. We weren’t sure we could make functional ingredients survive heat, but we did. Our blind test went 12/12 - honestly, I'm not sure I believe it still myself. And sugar. We use just 2 grams. Our team debated it endlessly. But here’s the truth: the “sugar-free” claims powered by RebM or Stevia might look good on a label, but they rarely taste good in your cup. From the start, we committed to being transparent. So we went with the real thing: Maple Sugar from a small Vermont farm where a group of friends turned 1,500 acres of forest into a sustainable sugarbush. It’s enough sweetness to make Vivi’s flat white (sorry, my biz partner is Aussie) taste amazing, without wrecking your health goals and NEVER leaving that brutal aftertaste. Feels good to see the world catching up to what we’ve been building. I'm curious, how do you sweeten your coffee? Whole Foods Trend Report link in comments ↩️

Here it is. Introducing Vivi Labs. The World’s First Longevity Coffee. Launching in the next 40 days nationwide. ☕ ⚡ Coffee is one of the biggest categories on the planet. Billions of cups, every single day. The nutrition and wellness industry is just as massive. Trillions spent on supplements, powders, and creams in the pursuit of better health. We all drink coffee. We all chase better health. But until now, those two worlds never met. We created Vivi to change that - turning the world’s most powerful ingredients into something simple, delicious, and built into the ritual you already love. After 18 months of R&D, we're excited to release our delicious, 100% Arabica, Organic Coffee blend that brings real science into your morning ritual: ⚡ Over 400mg of NAD+ Precursors to fuel cellular energy and longevity ⚡ Plant-based antioxidants clinically shown to protect cells and slow aging ⚡ Grass-Fed Collagen to support healthy skin & hair Not only are our ingredients science-backed, but we spent months sourcing them from the best suppliers in the world. No seed oils. No fillers. No Junk. Just pure function delivered in your favorite morning routine. Launching with three perfect options to start your day: Black Coffee, a Lightly Sweetened Latte, and silky Ceremonial Grade Matcha. We’re starting with longevity and NAD+: the foundation of better energy, focus, and skin health. And this is just the beginning. Over the next year, we’ll introduce a full lineup of first of their kind wellness blends built for how people actually live. What does this mean for you? 1️⃣ Investment Opportunity: We’re wrapping up our seed round over the next 30 days and opening the door for a few more early believers to join us. If you’re excited about what we’re building, now’s the time to get involved. 2️⃣ We're Hiring! Go check out our jobs section and apply if you or someone you know is a fit. ⚡ First 500 customers get exclusive access & a lifelong discount! ⚡Sign Up - Link in Comments

We're #hiring a new Founding Team Member: VP of Operations & Finance in Los Angeles area. Apply today or share this post with your network.