Circana

We’re kicking off our new series, Catching Up with Circana, with none other than our President and CEO, Stuart Aitken. 🎬 Stuart shares what clients are talking about most, and how we're helping them turn data into decisions that drive real growth. #CatchingUpWithCircana

Consumer behavior is ever-evolving, and Circana is at the forefront with insights that help the industry keep pace. From snack trends to strategic sourcing, here’s what we’ve been tracking this week: 🌍 Sustainable Growth: Circana and NYU Stern School of Business teamed up for our annual report on sustainable CPG. The key takeaways? These products continue to outpace conventional ones in both the U.S. and Europe, and the U.S. is in a prime position for further growth. See what’s fueling the momentum: https://bit.ly/3SZ1ZFG 🥤 Better-For-You Bubbles: Today’s soda isn’t just about taste. Our latest report dives into how health-forward messaging and functional ingredients are helping modern sodas stand out in a crowded aisle. Sip the full story: https://bit.ly/3FDoqx3 🎙️ Podcast Spotlight: Circana’s Stephanie Epperson and Michelle Bennett joined the Store Brands Spotlight podcast to talk through “A Day in the Life of the Complete Consumer.” The conversation breaks down key motivators behind purchase decisions across dayparts. Listen in: https://bit.ly/3Hj0Ru0 📉 Uncertainty Ahead: Retailers and consumers are stuck in limbo. Chain Store Age published an article authored by Marshal Cohen, outlining how global trade tension is already influencing decision-making, even before policies shift. Check the current climate: https://bit.ly/4jntfsg 🍿 Snack Smarter: Snacking remains strong, but the pace is slowing. Convenience Store News featured insights from our recent “Snack Unwrap” report that shows that while shoppers aren’t skipping snacks, they are more selective about what makes the cut. Unwrap the insights: https://bit.ly/4kzquoA See you next week, with more data insights and more perspective! #ConsumerBehavior #RetailTrends #Sustainability #WeAreCircana

The drugstore is a go-to for health and beauty buys. 💊    In Q1 2025, health and beauty drove two-thirds of all CPG volume sales in the U.S. drug channel.    🔍 Find the answer in our latest report: https://bit.ly/4dBrgiG   #DrugChannel #BeautyTrends #ConsumerInsights 

Traditional marketing mix approaches have been slow, costly, and complex—until now. Liquid Mix provides on-demand, AI-powered insights with unmatched speed, flexibility, and precision. Circana’s industry-leading data ensures brands never have to compromise on quality. Whether you’re a small business or a global powerhouse, Liquid Mix empowers smarter decision-making with real-time results. Ready to optimize? Let’s talk. #LiquidMix #MarketingAnalytics #BusinessGrowth

Unlock growth opportunities in the convenience channel! 📈 Discover how investing in private brands and leveraging loyalty programs can drive customers back to your store. Dive in to our latest report and explore the factors driving these changes: https://bit.ly/3ZypSaO #ConvenienceStore #PrivateBrands #LoyaltyPrograms #TargetedPromotions #CustomerEngagement

Pick your meal MVP. 🏆 🍔 The average U.S. consumer eats 40 hamburgers per capita each year, whether sourced from retail or foodservice 🍗 Quick-service restaurant chicken chains led the QSR pack in 2024, showing the strongest performance across the category #NationalHamburgerDay #Foodservice #BurgerTrends #Chicken

School treats and returning to in-person work is expected to fuel away-from-home snacking across generations. 🍎 By understanding the snack foods and locations influencing U.S. consumer preferences for on-the-go snacking, you can find opportunities for growth outside the home. Future of™ Snacking is now available. Learn more at: https://bit.ly/4lEmqon #SnackingTrends #SnackingIndustry #ConsumerInsights

Sunscreen season is here! ☀️ 🧴 Prestige body suncare was the fastest-growing subsegment in Q1 2025 beauty 😎 Prestige facial sunscreens contributed nearly +$5 to incremental gains in Q1 2025 #InternationalSunscreenDay #Suncare #BeautyTrends #SummerTrends

Did you know brands that pause advertising for just four weeks risk significant sales declines and brand equity erosion? 📉 Consistent media presence keeps your brand top of mind and competitive. Research shows maintaining an always-on strategy prevents sales lags, engages the most responsive audience segments, and optimizes media efficiency. 💡 Don't let your brand fade into the background. Stay visible. Stay profitable. https://hubs.ly/Q03nFJGk0 #MarketingStrategy #BrandHealth #AlwaysOn #MediaInvestment #BrandEquity

Consumers are stepping up their wellness game! 🏋️⌚ With summer approaching, sales of fitness trackers and smart rings saw a significant lift. #WellnessTrends #WearableTech #FitnessTrackers #ConsumerInsights