Circana

Consumers are stepping up their wellness game! 🏋️⌚ With summer approaching, sales of fitness trackers and smart rings saw a significant lift. #WellnessTrends #WearableTech #FitnessTrackers #ConsumerInsights

Fresh data, rising trends, and a few unexpected comebacks. Here’s where Circana insights showed up this week across beauty, food, gaming, fashion, loyalty, and more 👇 🍽️ Foodservice Recovery: Circana’s latest report highlights a modest 2025 recovery for Europe’s foodservice sector. Emerging growth areas include coffee shops, fast casual dining, and digital ordering. See what’s heating up: https://bit.ly/4muulFc 💄 Mass Beauty Wins: Mass beauty outperformed prestige in Q1, according to Circana’s new report. Shoppers are favoring affordable products that still deliver, showing how value is driving growth across skincare, makeup, and more. Glow up with the data: https://bit.ly/4duwCfx 🎯 Loyalty Reset: Forbes interviewed Jason Zim about the evolution of loyalty. Circana’s approach focuses on behavioral economics, real-time feedback, and gamified experiences that build emotional connections. Earn more with insight: https://bit.ly/43liodP 🎮 Oblivion Rises: IGN Entertainment featured Circana data showing the remastered version of The Elder Scrolls IV: Oblivion outsold the original in its first month. Mat Piscatella explained why gamer nostalgia is fueling new success. Play through the numbers: https://bit.ly/3YUuAzz 🧴 Skincare in Roblox: Fast Company quoted Larissa Jensen in a look at skincare brands reaching Gen Alpha in Roblox. It’s a bold new tactic where makeup has thrived, and skincare is just getting started. Zoom in on Gen Alpha: https://bit.ly/4kwrUQU 📚 Bestseller Boost: TIME used Circana BookScan data in its cover profile of Taylor Jenkins Reid. Her interconnected storytelling is not only critically praised, it’s driving real sales momentum across titles. Flip through the feature: https://bit.ly/4j91Wlx #CPGInsights #ConsumerTrends #WeAreCircana

As uncertainty intensifies, this year’s spotlight is on fresh produce. Fruits, vegetables, and floral products are at the forefront, with U.S. shoppers anticipating price increases in this sector before any other, the March survey shows. This webinar will explore the top-line trends shaping the produce industry, one of the most frequently visited departments, and examine its impact on the broader food and beverage landscape. In this session, industry experts from IFPA and Circana will cover: 🛒 The current economic state’s impact on consumer behavior 🥕 Year-to-date performance of fruits, vegetables, and floral products 💡 Essential categories for retailers to focus on and strategies for success 📈 Strategies to boost sales, increase basket size, and enhance shopper loyalty This webinar is the second of Circana and IFPA’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh produce and floral space: https://lnkd.in/eZ_e7xEy

Engaging with our Asia based customers and Circana team members in person with Paul Gagnon is a real treat. Dozens of client engagements designed to help our clients navigate the evolving North American markets has been both challenging and rewarding. Anticipating demand and scenario planning for a variety of pricing outcomes is where we shine, and we leave Asia clearly having helped our customers beat the competition. The market is growing, demand is strong, and it feels good to know we will approach the remainder of 2025 in lock step with our #tech and #home clients. Thank you to our teams in Asia for making this trip memorable and valuable for Circana. Now it’s family time :)

🔥THE HEAT IS ON! To stay competitive, today’s restaurant owner must be more agile than ever—quickly adapting to evolving guest expectations and market shifts. Watch an entertaining conversation between Chris Elliott, Chief Economist & Vice-President of Research at Restaurants Canada and Vince Sgabellone, Foodservice Industry Analyst at Circana, as they reveal the Hot 10 Restaurant Trends for 2025 in this increasingly SPICY segment. Who said research always had to be in the form of reports?! Just kidding, we have that too. Read about Gen Z's dining preferences, how Canada's increasingly diverse population is changing the food scene, and the hot new sandwich overtaking the most popular dishes list. Click the link for the full segment and downloadable report: https://lnkd.in/eyUTBajy . . . 🎥Savage Media Group Inc.

Grocery shoppers are becoming more price-conscious at the shelf. But despite tightening their budgets, many still indulge in premium purchases. 🛒✨ Tune in to discover the balance between saving and splurging, and what it means for brands and retailers: https://bit.ly/4kIenWH #GrowthInsights #ShopperBehavior #ConsumerTrends #PremiumPurchases

Stop struggling with fragmented data. Circana’s Total Market Sizing solution helps you identify opportunities across retail and foodservice with precision and accuracy, all in one place. 🎯 Now you can customize your outputs to meet specific demands and make data-driven decisions to fuel growth. Learn more: https://hubs.ly/Q03ncd1Z0 #Foodservice #ConsumerInsights #MarketSizing

Today our Circana team took a break from our usual routine to participate in a "litter picking day." It was a great opportunity to come together, enjoy an outdoor walk, and contribute to our community. As much as I love remote working, there's something special about being in the office. Of course, I couldn't resist bringing my trusty Mate along to help me tackle some work. Thanks to Polina Izotova and DEI team for organizing such a cool activity 💪🏻

CPG companies are leveraging artificial intelligence to revolutionize their operations. From hyper-personalization in marketing to optimizing supply chains, AI is the key to staying ahead in today's competitive market. 🌟 Discover how AI is reshaping the CPG landscape: 💬 Enhanced Customer Engagement ⚙️ Efficient Operations 💡Innovative Solutions See how leading CPG companies are setting new standards for success: https://bit.ly/4ds1wp8 #CPG #Innovation #CustomerEngagement #SupplyChain

🌍⚽ Big Sports. Big Audiences. Big Investments. 🎯 Every year, brands pour billions into advertising during major sporting events to connect with engaged fans worldwide. But these high-stakes investments demand robust measurement to truly justify the spend. Success goes beyond ROI—it’s about aligning with key performance indicators (KPIs) that capture both immediate wins and long-term impact. Whether cheering at the stadium or gathering with friends on the green, consumer spending ripples across unexpected categories. https://hubs.ly/Q03m_nQ00 #Media #MediaMeasurement #AudienceTargeting