Circana

What's your ultimate #GameDay meal? 🏀🏈🍺 🍔 As the number one food entree choice, hamburgers are a fan favorite, offering a classic, satisfying, and easy to eat option that pairs perfectly with the high-energy atmosphere. #SportsBar #FoodTrends #ConsumerInsights #GameDay

Clarity, spending shifts, and innovation are driving the conversation this week. Here’s where consumers and industries are moving: 🎥 Currency of Clarity: What does true ROI clarity look like? Cara Pratt shares how marketers are moving beyond speed and precision to focus on transparency and measurable business impact. Watch her interview with The Drum to see how clarity is becoming the new performance benchmark: https://bit.ly/47r2QXI 🏬 Department Store Perks: Department stores are rethinking the shopping experience. CNBC spoke with Marshal Cohen about how retailers are bringing online-inspired perks—like loyalty rewards and flexible payment options—into stores to win back traffic. See which strategies are resonating: https://cnb.cx/493Mju4 🛍️ Gen Z Pinch: Younger shoppers are adjusting fast. In Newsweek, Marshal Cohen discussed how Gen Z is feeling the pressure heading into the holidays, trading splurges for smart deals and savings. Read how this generation is redefining holiday spending: https://bit.ly/48A77Jt 💄 K-Beauty Growth: Korean beauty is having a moment in U.S. retail. Business Insider quoted Larissa Jensen on how brands are standing out through exclusive partnerships, innovative formats, and ingredient-led storytelling. Find out what’s fueling the K-beauty wave: https://bit.ly/479FSTF 💻 Windows 11 Shift: Many businesses are still in transition. CRN interviewed Mike Crosby, who noted that Windows 11 migrations will continue long past official deadlines, creating opportunities for managed service providers to guide upgrades and boost security. Get his perspective: https://bit.ly/48uWpE4 📈 Retail Resilience: Retail sales climbed modestly in September, but shoppers are showing signs of strain. Retail Dive cited Circana’s latest data, revealing how consumers are stretching budgets while still fueling certain growth categories. Learn which sectors are holding strong: https://bit.ly/48AV0vS From marketing clarity to consumer caution, these stories show how both brands and shoppers are finding new ways to adapt, innovate, and grow. #WeAreCircana #ConsumerBehavior #RetailStrategy #Innovation

From studios to living rooms, Pilates is on the move! 🧘🏻♀️ Consumers are embracing this low-impact, core-strengthening workout as a part of their fitness routine. #Pilates #FitnessTrends #AtHomeFitness #Wellness #ConsumerInsights

Different generations, different motivations. 💡🛍️    🔍 Find the answer in our new report, The Aging Arc, and explore how shifting U.S. generations are reshaping shopping habits, from what persuades them to how they purchase: https://lnkd.in/dxP6fnwG.   #PurchasingHabits #ConsumerInsights #GenerationalShifts

🏆🌟 We are thrilled to announce that Circana is officially certified as a Great Place To Work® in Australia, India, South Africa, the UK, and the U.S.! This incredible recognition is a direct result of our team's feedback, reflecting the strong sense of pride and caring culture we've built together. We are especially proud to achieve this for the first time in India and for the second consecutive year in the other countries. A huge thank you to our entire team for making Circana a great place to work every single day. Your commitment is what makes us unstoppable. 💜 Let's celebrate and share this fantastic achievement! #UnstoppableTogether #GPTWCertified #CertificationNationDay

Benchmark IPs with confidence. Circana’s MarketTruth IP Tracker & Scorecard is the first unified framework for evaluating entertainment licenses across categories. ✔️ Compare IPs with a standardized market score 🔍 Evaluate licensing opportunities with confidence 💲 Understand buyer demographics, sentiment, and category behaviors 📊 Identify growth opportunities across channels Learn more: https://hubs.ly/Q03Ny1b30 #MarketTruth #EntertainmentLicensing #IPInsights

We’re reflecting on Hispanic and Latinx Heritage Month, and it was a blast! 🎉 Colleagues across Circana celebrated the rich history, diverse cultures, and impactful contributions of the Hispanic and Latinx communities. 🌍 This year, our SOMOS business resource group has worked with members around the world to coordinate a truly global celebration with several events focused on food, art, culture, and even consumer insights. ¡Vamos a celebrar juntos! #HispanicHeritageMonth #CelebrateDiversity #WeAreCircana #CircanaCelebratesHHM #InclusionAndBelongingAtCircana

Ah, the sweet smell of success! Fragrance sales accelerated in the second quarter with new fragrance brand launches playing a significant role in this growth. These new products represented nearly one-third of total fragrance dollar gains. Get the latest insights: https://hubs.ly/Q03Nybx20 #BeautyIndustry #BeautyTrends #CompleteBeauty

Your marketing data is talking. Are you hearing the whole story? Circana helps you close data gaps with clean rooms, unified insights, and smarter audience targeting. Stop chasing short-term ROI and start building long-term impact. Let your data justify every decision. #MarketingData #AudienceTargeting

Breakthrough technologies. Evolving audiences. Shifting markets.
Leading brands are turning change into opportunity, crafting impactful content, ensuring precise measurement, and adapting fast with advanced tech. This is your moment to lead the next chapter of media. Discover how to stay ahead in our free Navigating the New Media World Outlook Report: https://hubs.ly/Q03Lp_y00 #Media #FutureOfMedia #ConsumerInsights