From studios to living rooms, Pilates is on the move! 🧘🏻♀️ Consumers are embracing this low-impact, core-strengthening workout as a part of their fitness routine. #Pilates #FitnessTrends #AtHomeFitness #Wellness #ConsumerInsights
About us
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com
- Website
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http://www.circana.com
External link for Circana
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
203 N LaSalle St
Chicago, Illinois 60601, US
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Port Washington, NY 11050, US
Employees at Circana
Updates
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Different generations, different motivations. 💡🛍️ 🔍 Find the answer in our new report, The Aging Arc, and explore how shifting U.S. generations are reshaping shopping habits, from what persuades them to how they purchase: https://lnkd.in/dxP6fnwG. #PurchasingHabits #ConsumerInsights #GenerationalShifts
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🏆🌟 We are thrilled to announce that Circana is officially certified as a Great Place To Work® in Australia, India, South Africa, the UK, and the U.S.! This incredible recognition is a direct result of our team's feedback, reflecting the strong sense of pride and caring culture we've built together. We are especially proud to achieve this for the first time in India and for the second consecutive year in the other countries. A huge thank you to our entire team for making Circana a great place to work every single day. Your commitment is what makes us unstoppable. 💜 Let's celebrate and share this fantastic achievement! #UnstoppableTogether #GPTWCertified #CertificationNationDay
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Benchmark IPs with confidence. Circana’s MarketTruth IP Tracker & Scorecard is the first unified framework for evaluating entertainment licenses across categories. ✔️ Compare IPs with a standardized market score 🔍 Evaluate licensing opportunities with confidence 💲 Understand buyer demographics, sentiment, and category behaviors 📊 Identify growth opportunities across channels Learn more: https://hubs.ly/Q03Ny1b30 #MarketTruth #EntertainmentLicensing #IPInsights
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We’re reflecting on Hispanic and Latinx Heritage Month, and it was a blast! 🎉 Colleagues across Circana celebrated the rich history, diverse cultures, and impactful contributions of the Hispanic and Latinx communities. 🌍 This year, our SOMOS business resource group has worked with members around the world to coordinate a truly global celebration with several events focused on food, art, culture, and even consumer insights. ¡Vamos a celebrar juntos! #HispanicHeritageMonth #CelebrateDiversity #WeAreCircana #CircanaCelebratesHHM #InclusionAndBelongingAtCircana
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Ah, the sweet smell of success! Fragrance sales accelerated in the second quarter with new fragrance brand launches playing a significant role in this growth. These new products represented nearly one-third of total fragrance dollar gains. Get the latest insights: https://hubs.ly/Q03Nybx20 #BeautyIndustry #BeautyTrends #CompleteBeauty
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Your marketing data is talking. Are you hearing the whole story? Circana helps you close data gaps with clean rooms, unified insights, and smarter audience targeting. Stop chasing short-term ROI and start building long-term impact. Let your data justify every decision. #MarketingData #AudienceTargeting
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Breakthrough technologies. Evolving audiences. Shifting markets. Leading brands are turning change into opportunity, crafting impactful content, ensuring precise measurement, and adapting fast with advanced tech. This is your moment to lead the next chapter of media. Discover how to stay ahead in our free Navigating the New Media World Outlook Report: https://hubs.ly/Q03Lp_y00 #Media #FutureOfMedia #ConsumerInsights
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Fuel up on protein – pizza style! 🍕 Eating pizza isn’t just a treat. It also delivers important nutrients, like protein! With Circana’s NET® Nutrition Tracking, you can uncover ways consumers hit their nutrition goals by identifying foods they gravitate to. #NutritionTracking #Nutrition #ProteinTracking
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Circana reposted this
It's hard out there for #consumers with nearly all meal preparers saying it's difficult to stay within their household budgets. Marketers should focus their efforts on the unique needs of each #generation to bring out the most value in their products. Circana #foodandbeverage #cooking #mealpreparation #dishwithdarren