AWARD ALERT! We're on cloud nine to share that both Cows In Space and our Emotional Support Pickles have landed spots as 2025 Good Housekeeping Best Toy Awards Winners! Endless thanks to Good Housekeeping for recognizing the fun, comfort, and creativity our toys bring each year! We’re truly grateful for this out-of-this-world recognition. Check out the winners here: https://lnkd.in/gRTAbdRQ
Relatable (Previously What Do You Meme?)
Manufacturing
New York, New York 15,914 followers
We design and make ridiculously relatable products for all ages.
About us
Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun. In short, we design and create products that are ridiculously relatable. We’ve sold millions of products in 45 countries, of which our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We pride ourselves on knowing how to reach our millennial and Gen-Z consumers with products and content that speaks to them like no other consumer products brand. As we continue to evolve, we look forward to achieving the same in other categories and verticals. Some of our most well-known products include our flagship #1 bestselling party game What Do You Meme?, other TikTok-famous games like Buzzed, Let’s Get Deep, Incoherent, New Phone who Dis?, Who Killed Mia?, as well as viral hit lifestyle products like the Menstruation Crustacean heating pads and our Emotional Support plushies. We operate and sell products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020, we are extremely proud and honored to have been named a Walmart top supplier.
- Website
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http://relatable.com
External link for Relatable (Previously What Do You Meme?)
- Industry
- Manufacturing
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
Locations
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Primary
Get directions
New York, New York 10012, US
Employees at Relatable (Previously What Do You Meme?)
Updates
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Big congrats to Ashlee Virtue for winning the Unsung Hero Award at the WiT Gala! This recognition is a testament to her passion, leadership, and the difference she makes not just at Relatable, but across the industry 🌟 Cheers to you! #WomenInToys #WonderWomenAwards #WWA2025
✨ I am incredibly honored to have received the Unsung Hero Award at the WiT - Women in Toys, Licensing & Entertainment Gala in Los Angeles last week! A heartfelt thank you to the WiT Network community, and to the amazing team and co-founders Ben Kaplan, Elliot Tebele & Elie Ballas at Relatable (Previously What Do You Meme?) for their unwavering support and recognition. A special thank you to Tobi Karson for submitting my nomination — I’m so grateful for your thoughtfulness and support. I also want to congratulate Karen Branson, Chelsea Wood and Liz Starry on their well-deserved nominations. I’m grateful to work alongside such inspiring women and to have shared this celebration together!!🥂💐
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🚀Cows in Space made the Walmart 2025 Top Toy List!🐮✨ A huge shoutout to our incredible team and to Walmart for spotlighting Cows In Space among this year’s top picks. Excited for families everywhere to experience the out-of-this-world fun this holiday season! Check out the full Top Toy list here: https://lnkd.in/g2N7--Qs #WalmartTopToys #TopToys2025
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Huge thanks to Amazon for featuring our Creature Crash and Cows In Space games in its 2025 Toys We Love List (check it out here: https://lnkd.in/dGFipy45). We’re honored to see our games included among this year’s must-have toys 🎁 #Amazon #ToysWeLove
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Cows In Space 🐮🛸 and Emotional Support Dino Nuggies 🦕 have been selected to be featured in the 20th annual Toy Insider’s Holiday Gift Guide🎉 From Walmart’s Game of the Month to this latest honor, our products continue to stand out as category leaders that bring families together through play, comfort, and laughter. Huge thanks to @TheToyInsider team for including us among the industry’s top games and toys of the year. Explore the full #HolidayGiftGuide here: https://lnkd.in/ebst3fnY! #ToyInsiderGiftGuide
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Sweet launch alert! ✨ Say hello to our very first licensed Emotional Support Pals: Pop-Tarts®, now available on Amazon (see here: https://a.co/d/bOgio8D)! We’re thrilled to partner with such an iconic brand! Stay tuned for Pop-Tarts® collaborations on our Happy Helpers and Cozy Concepts brands as well! 💖 Check it out below ! #PopTarts #EmotionalSupportPals
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NEW GAME ALERT: Cows in Space has officially landed and it’s been named Walmart’s Game of the Month for August! 🐮🛸 We’re over the moon to share the launch of our latest family game, Cows in Space! In this fast-paced, hands-free showdown, two players suit up with UFO headbands and race to beam up cows from a spinning field. Check out the must-have gift for the 2025 holiday season! 🚀 Now available at Amazon, Target, and Walmart #NewProductAlert #CowsInSpace
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✨Wonder Women Alert ✨ We’re so proud to share that Relatable’s own, Karen Branson, Chelsea Wood, Elizabeth Starry, and Ashlee Virtue have all been nominated for this year’s Women in Toys Awards! 💫 These four incredible women are the driving forces behind what keeps Relatable moving and we couldn’t be more thrilled to see them recognized! 🗳️Support these powerhouses by voting at this link: https://lnkd.in/ePnFYmM6 #WomenInToys #Relatable
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We’re gearing up for San Antonio for ASTRA and are looking forward to connecting with you! Stop by Booth #1608 to check out what’s new from Relatable—we’ve got new games to discover, plush you’ll want to squeeze, and some fun surprises along the way. Hope to see you there! #ASTRA2025 #ASTRAToy #toycommunity
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Kollide, created in collaboration with Games4Two, has earned a spot in the “Best of Spring & Summer 2025 Influencer Choice List” by the Toy Association 🎉 We’re honored to be recognized by the very influencers shaping what’s hot this season—and proud to see Relatable games making waves. Thanks to everyone who’s played, posted and helped bring Kollide to life! #awards #influencerchoice
The season’s 25 must-have toys and games, handpicked by top-tier toy and family content creators, were unveiled today – just in time for Memorial Day weekend! Explore the “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association and powered by Clamour Co.: https://lnkd.in/gtURDM_w #InfluencerMarketing #ToyIndustry #ToyNews #Toys