Zen Media

The biggest mistake B2B companies make? 🤔 Prioritizing lead volume over lead quality. This creates wasted marketing spend, frustrated sales teams, and longer sales cycles. Quality > Quantity, every single time. ✅ Your conversion rates (and revenue) will thank you. #Marketing #B2bMarketing #Sales

Your brand is becoming invisible and you don't even know it. 🚨 AI search is rewriting the rules of discovery. While you're still optimizing for Google, AI engines are already deciding who gets found and who gets forgotten. Our Partner and Head of PR, Sarah Evans, is joining Adam Christensen and Ashley Wallace Jones to reveal exactly how to future-proof your brand before it's too late. 📅 Oct 23, 1-2pm ET (it's free!) Don't wait until your competitors are the only ones AI recommends. #AI #Marketing #PublicRelations

Your next customer won’t Google you, they’ll ask AI. That's why we’ve rebuilt PR for the AI era! Ever wonder how AI decides which brands to mention? It’s not luck. It’s recency. If your brand isn’t publishing or earning coverage every 28 days, you start to disappear. AI engines like ChatGPT, Gemini, and Perplexity don’t wait for the press cycle, they rewrite the web every month. We created Published Monthly™, the first press-ready PR system engineered for AI visibility. Because staying visible today means being seen not only by people, but by the AI models shaping every buyer journey. How it works: ✅ Earned coverage every 28 days ✅ Built-in schema + backlink optimization ✅ Measured by Answer Share™ the % of AI-generated answers that include your brand When Zen Media piloted it internally, our own Answer Share jumped from 21% → 72% in just three cycles. That’s measurable visibility, not vanity metrics. With Published Monthly™, we’re bringing back the 28-day news cycle for the generative AI era: connecting PR, content, and technical optimization into one continuous system. 💡 The result: brands that don’t just get coverage… they own visibility in the AI economy. #ZenMedia #PublishedMonthly #AIVisibility #PublicRelations #AEO #B2Bmarketing #GenerativeAI

AI isn't just changing PR it's rewriting the rules for how local newsrooms operate and how brands get noticed. Our Head of PR, Sarah Evans, is joining PRSA Las Vegas Valley Chapter for the PRSA Pinnacles Awards on Oct. 23. Speaking with leading industry experts, Sarah will break down what's actually happening at the intersection of journalism, PR, and AI. Sarah understands getting your story told today means meeting journalists, algorithms, and audiences where the landscape has actually shifted. Join the conversation for Sarah's insights on: ✅ The strategies brands need when traditional media coverage isn't enough  ✅ AI's impact on PR infrastructure (hint: it's not just a buzzword)  ✅ What PR pros can learn from journalists adapting to these changes' 🎙 Catch Sarah's panel: Beyond the Headlines: Local Reporting, Industry Trends and the AI Revolution at the Pinnacles on Thursday, Oct. 23 from 6-8 PM: https://lnkd.in/ertvKhCX

Launch Announcement: Introducing the Prompt Discovery Index™ Keyword research is over. Today, we are proud to launch the Prompt Discovery Index™, the first AI-native system that maps and tracks the 1,000 to 10,000 to 1M prompts shaping how buyers, investors, and partners discover brands. For two decades, marketers relied on proxy signals of intent: keywords, form fills, content downloads, retargeting. Now, intent is expressed directly in plain language. Buyers type:  “I need a B2B PR agency for lead generation.”  “Compare Edelman vs Zen Media.”  “Best practices for account-based marketing 2025.” These are not keywords. They are declarations of need. AI platforms answer them in real time. One AI answer influences millions of decisions. As our Sarah Evans, Partner and Head of PR explains: “Just as the keyword universe once defined digital strategy, prompt universes will now define AI strategy. This is the purest form of intent-based marketing ever created. The Prompt Discovery Index™ makes visibility measurable at the exact moment buyers express their need.” The Prompt Discovery Index™ ensures your brand is present in those moments of maximum purchase intent. It provides: ✅ Real-time AI visibility mapping across ChatGPT, Gemini, Perplexity, Claude, and Google ✅ Competitive benchmarking to show where you stand versus others ✅ Quarterly AI Visibility Reports tracking prompt share growth ✅ Coverage from 1,000 to 10,000 prompts so no opportunity is missed Visibility now pipeline impact, captured in plain language. Get your first 100 prompts free and learn more: https://lnkd.in/g6vQncvC #AI #Marketing #PublicRelations #B2B #Visibility

Your consumers have moved beyond Google. They're asking AI systems for recommendations, and if your brand isn't optimized for AI retrieval, you're invisible in those conversations. Press releases alone won’t cut it unless you’re turning them into generative AI visibility engines. CoCreations featured our Head of PR Sarah Evans' framework for building machine-readable authority that actually gets your brand cited by AI. Sarah's generative AI press release format includes: ✅ Schema-embedded FAQs that train AI models  ✅ Deep backlinks to authority content  ✅ Semantic headlines written like user queries  ✅ Executive soundbites designed for AI citations ✅ Evergreen anchors that compound authority over time The visibility benchmark has shifted and it's no longer about how many media pickups you get. It's about being the brand AI systems cite when your audience asks high-value questions. #AI #PublicRelations #Marketing #B2bMarketing

The game just changed. OpenAI turned ChatGPT into a sales channel with Instant Checkout built right into the conversation. This isn’t just an “ecommerce update.” It’s the start of agentic commerce where brand visibility, PR, and buyer decisions live inside AI, not Google, ads, or social feeds. If your brand isn’t in the AI conversation, it won’t be in the cart. We’re entering the era of Answer Engine Optimization (AEO): - Not “are we ranking on Google?” - But “are we being recommended by AI at the moment of purchase?” The brands that get cited will get chosen. The brands that don’t? Invisible. The future of media, PR, and brand strategy isn’t search. It’s the answer. So, will your brand be the one AI recommends, or the one it forgets?

Most marketing strategies have gaps. We created a 5-minute marketing audit to help you identify where revenue might be slipping through the cracks. 16 essential checkpoints across four critical areas: 📊 Lead Generation: Quality leads tracked consistently? 📝 Content & SEO: Driving traffic and conversions? 🤝 Sales Alignment: Teams speaking the same language? 📈 Analytics & ROI: Can you prove marketing ROI? A lot of businesses score in the "Room For Growth" category. If you're there, you're not alone, but you're also leaving money on the table. #Marketing #B2bMarketing #Sales

The PR landscape has shifted. Traditional media relations? Still important. But if you're not optimizing for AI engines, you're missing where your audience is increasingly discovering content. We're honored to be featured in HackerNoon's roundup of top B2B PR agencies leading the generative AI revolution. Here's what separates the leaders from the stragglers in 2025: -AI-powered brand monitoring across platforms -Content strategies that serve both human readers AND machine learning models -Building authority in sources that AI engines prioritize The brands winning in this new era understand that earned media is now the most important currency of visibility and that currency is increasingly controlled by AI. #AI #PublicRelations #B2b #FutureOfWork