Whatnot

ICYMI: Last weekend, we hosted WhatnotCon ‘25 — our virtual collector’s convention that brought together the best of Comics, Toys, TCG, and Coins for four days of epic shows, artist appearances, and exclusive drops. What makes WhatnotCon special? It’s The Collectibles Convention That Comes to You — no travel, no hotels, and no complexity of a physical event. 🔥 A Few Highlights: 📈 2,893 sellers went live across 5,000+ shows 🎨 34 top comic artists joined, including Rob Liefeld, E.M. Gist, and Tyler Kirkham 🛍️ 25 exclusive product drops 📍GoPinPro sold out of 300 PinFolio accessories in under 5 seconds using Whatnot’s Flash Sale feature 🪙 TraderBea hosted a 43-hour show, bringing in $500K+ in coins sales 🎮 Gamer’s Choice: nearly 8,000 TCG orders in a 96-hour marathon 📚 Gotham Thrift NY blew past the event window with 174 hours streamed and 14K+ comic orders WhatnotCon continues to prove that community and commerce thrive when access meets innovation. Huge thanks to our sellers, creators, and collectors who made this event unforgettable. 🚀 #WhatnotCon25 #LifeandWhatnot #LivestreamCommerce #Collectibles #VirtualEvent #Whatnot

⛳ This week, the GHQ Crew—a Texas-based Whatnot seller that started as a brick-and-mortar shop—hosted the first-ever Whatnot Seller Golf Tournament: a day of mentorship, community-building, and momentum for one of our fastest-growing categories. 🏌♂️ Fresh off a $100K show, the GHQ Crew is tracking toward $1.8M this year on Whatnot.  Golf on Whatnot is more than a fast-growing category—it’s becoming a launchpad for sellers building brands, connecting with their community, and turning passion into thriving businesses. In our latest blog, we break down what’s driving the momentum: 📈 Golf buyers on Whatnot are up 80% in the last six months  🛒 The average buyer spends $300/month on gear, apparel, and more  📺 People tune in for 6.5 hours/week of live golf shows—more than they watch televised tournaments  💬 Gen Z is leading the shift: 59% now buy golf gear online, and 27% say a livestream influenced their purchase 🏌♀️ Ready to tee off? Check out our Golf Selling Guide and full blog here: https://lnkd.in/dBT2Rba9 #LifeandWhatnot

We’ve refreshed the Whatnot look to better reflect the communities, categories, and sellers that continue to shape the platform. Starting today, you’ll see updates to our logo, colors, and our “W” symbol, still representing two hearts coming together: buyers and sellers connecting in real time. The new look builds on what’s familiar while creating more space for where we’re headed. Read more on the blog: https://lnkd.in/gcZTg3Bk #lifeandwhatnot

We started in the "Top Shopping" Apps, and now we’ve made it to the Top 10 Free Apps overall! 📈 If you’re not already part of our community, give us a download and join us today. 🚀 #lifeandwhatnot

Thanks, Amazon Web Services (AWS), for sharing how we've ensured the best possible streaming experience for our buyers and sellers by integrating Amazon Interactive Video Service into our platform. 🚀

This month’s product updates give sellers more control and flexibility across every part of their business. Here’s what’s new: 📦 Shipping Time Transparency: Buyers can now see sellers’ average shipping time directly on listings, profiles, and during shows. 🛠️ Selling Format Updates: A cleaner scheduling flow with format descriptions to help sellers select the right tools. 📣 Full Show Promotion: Sellers can now promote their entire show by simply setting an hourly budget—no guesswork needed. See how these updates are helping sellers streamline and grow: https://lnkd.in/gPCYZDEv

Did you know that more people have signed up for Whatnot this year than in all of 2024? 💡 Last week, Whatnot was featured in The Information's Creator Economy newsletter, spotlighting just how engaged—and excited—our community is. Buyers and sellers are spending over 80 minutes per day watching live shows, fueling the energy around live shopping like never before. Our VP of Categories & Expansion, Armand Wilson, said it best: This is the year live shopping becomes mainstream. The article is linked below, but the best way to see what all the buzz is about? Download the app and join us today. #LifeandWhatnot https://lnkd.in/gJTP_fYr

Ever wonder how Whatnot keeps millions of users engaged throughout 175,000 hours of live streams every week? 💡 We just published a blog post about personalized discovery, revealing how we tackle feed ranking with online predictions. 🚀 Whether you're into machine learning, recommendations, or love seeing how high-growth platforms work under the hood, this blog's for you. Check it out below. #LifeandWhatnot #Engineering #MachineLearning #RecommendationSystems #BehindTheScenes https://lnkd.in/grFBe_ez

It's always fun topping the charts—check out yesterday's "Top Charts" for Shopping apps! Our community is always busy buying, selling, and simply hanging out on Whatnot. Give us a download and see what all the buzz is about. #lifeandwhatnot

It was a memorable few minutes for KTLA's Rich DeMuro, who swung by sneaker storefront COOLKICKS to see live shopping in action. ⚡ Streaming straight from the back room, Adeel Shams sold $10,000 in sneakers on live TV in just a few minutes, but that's not all. COOLKICKS has sold over 200,000 sneakers in the last nine months on Whatnot. 🚀   Check out the full segment to see what they're calling "the future of e-commerce." #lifeandwhatnot