WillowTree

Our mission to shape the future of responsible AI advances boldly this week as we welcome our inaugural cohort of undergraduate fellows to the TELUS Digital Research Hub at the Center for Artificial Intelligence and Machine Learning (CIAAM). Launched in March 2025, in partnership with USP - Universidade de São Paulo, the Research Hub accelerates innovation in the converging fields of AI and CX by providing student grants to drive research in: 💡 Mitigating security risks in multimodal AI 💡 Enhancing knowledge graph integrations 💡 Improving large language model (LLM) response quality 💡 And more! That exciting new work begins now with these exceptional undergraduates: 🎓 Gustavo Bernardo is a USP Molecular Sciences major with academic olympiad medals in astronomy, chemistry, and more. His interests in history and music theory shape his unique perspective on technology and innovation. 🎓 Thainara Goulart is a USP Computer Science major who has developed expertise in computer vision, data science, and natural language processing (NLP). Through her leadership in the USP Women’s Programming Marathon, she champions the role of women in tech. 🎓 Thais Martins is a USP Molecular Sciences major and academic olympiad champion (38 medals!) with a passion for machine learning, linguistics, and how those fields intersect in LLMs. These bright minds will contribute to groundbreaking research while working alongside our team to enhance our Fuel iX™ platform. Their diverse backgrounds and achievements align perfectly with our mission to develop human-centered, ethically designed AI solutions. Please join us in welcoming these rising AI leaders as they embark on their journey of innovation! Find out more about the TELUS Digital Research Hub here: https://lnkd.in/e25_PNne #AIResearch #FutureOfAI #TELUSDigital #MachineLearning #TechTalent #AIEthics #STEM

🚀 Announcing AI-First Lean Teams: Software Development at the Speed of AI Our AI-First Lean Teams are delivering enterprise-grade solutions with: ✅ 45% faster time-to-value ✅ 55% reduction in delivery costs ✅ 30-50% smaller team sizes 🎥 Watch how we're revolutionizing software delivery: https://lnkd.in/etQwzPG8 "There are moments when you can feel the world changing. That's what's happening here," says Alex Carr, our Managing Director of Design. "AI is becoming this universal translator to code. So designers and engineers can work hand-in-hand to build the experience, and we can cut out all of these handoffs and feedback loops in the process." This isn't vibe coding or AI cosplay. This is rebuilding the whole process from the ground up — where every team member commits code, daily collaboration is the norm, and AI tooling amplifies human expertise. The result? Enterprise solutions that ship faster, cost less, and maintain the quality your business demands. Ready to innovate at the speed of AI? Let's discuss how AI-First can transform your digital initiatives. #EnterpriseInnovation #AITransformation #SoftwareDevelopment TELUS Digital

Considering Braze for your customer engagement strategy? Many businesses struggle to fully leverage powerful platforms like Braze, risking underutilization and missing opportunities for impactful customer connection. Our latest article by Senior Growth Manager Ralph Matta breaks down critical considerations for successful Braze implementation, drawn from our deep experience helping Fortune 1000 companies: ✅ Ensure app readiness ✅ Strategize data integration ✅ Prepare multi-disciplinary teams for success ✅ Evaluate multi-channel readiness Don't leave your Braze investment underutilized. Unlock the full potential of your customer engagement platform: https://lnkd.in/eu2tE9B9 #CustomerEngagement #MarTech #DigitalStrategy #Braze #BrazeMigration

Discover how to unlock the hidden value in your health data: https://lnkd.in/eCm5MXxk   The ability to compliantly anonymize medical data accelerates R&D efforts like: 💊 Developing new treatments 🦠 Understanding disease patterns 🧑⚕️ Improving healthcare service delivery   But identifying sensitive information on medical scans and clinical notes is difficult, and the risk is high. What if an image recognition model can’t read a doctor’s handwriting? Or catch a partial logo?   The challenge: A global medical technology company came to us to anonymize both its own data and customer data collected via its medical devices and software.   The solution: We developed a machine learning system capable of identifying and blurring sensitive information while retaining the rest of the medical data’s scientific value. Each instance is tagged with a confidence score to signal where manual review is needed, providing safeguards while helping the system learn and improve over time.   The impact: Our client gained the ability to integrate HIPAA-compliant data anonymization into their new and existing healthcare solutions. They also accelerated their R&D thanks to faster and more secure sharing of health data.   Data anonymization means future monetization opportunities, too. Our client could potentially pursue new revenue opportunities like: 🤖 Training new AI models to detect diseases 📈 Applying predictive analytics for drug discovery 🔬 Selling the data for other R&D purposes Learn more here: https://lnkd.in/eCm5MXxk #Healthcare #Data #AI #DigitalHealth #MachineLearning

Even exceptional digital products can fail in the market. Not because of their quality — but because of gaps in go-to-market execution. But there's a proven path forward. Digital Marketing Manager Anne Williams breaks down our GTM framework that's helped Fortune 1000 clients like Brightline Trains and Dairy Queen launch digital products that drive real business value. You'll learn strategy essentials, including: ✓ Customer journey maps that power adoption ✓ Impactful content that meaningfully connects with target audiences ✓ Dual-phase engagement tools for your sales team that have day-one impact Ready to transform your digital product launches from high-risk investments to predictable success stories? Read our 2025 GTM Playbook: https://lnkd.in/eNyYWhCw   #DigitalStrategy #ProductLaunch #GTM #GoToMarketStrategy

🚀 Create a Working Agentic AI Prototype in Just Two Weeks! 🚀 If generating business value and cost savings is top of mind, your enterprise needs AI that can autonomously plan, execute, and automate high-value work. We're excited to introduce our Agentic AI Accelerator – an innovative two-week engagement designed to identify and rapidly prototype high-impact AI use cases, launching your agentic journey: https://lnkd.in/eg5QZ5EQ 🔍 In just 10 days, we will: • Target one impactful use case driving ROI • Architect an agentic AI tech stack • Deliver a working prototype • Forge alignment on business value and roadmap Our cross-functional team of AI experts, process engineers, and industry specialists is ready to accelerate your path to production, starting with our Agentic AI Use Case Workshop. "The transformative workshop with WillowTree ignited our journey into AI, inspiring an innovative development roadmap." - SVP, Leading EdTech Company Ready to get ahead of the curve? Let's unlock the potential of agentic AI together: https://lnkd.in/eg5QZ5EQ #AgenticAI #DigitalTransformation #AIInnovation TELUS Digital

*Unlock the Power of Customer Journey Analytics: An Executive Webinar* Last chance to discover how TELUS saved millions by deploying Adobe Customer Journey Analytics (CJA). Register for our executive webinar this Wednesday, 5/14, at noon EDT, to hear directly from Mike Kellner, Director of AI, Data & Analytics at TELUS, alongside WillowTree Director of Analytics & Intelligence Jeremy Stern, and Adobe Principal Product Marketing Manager Sandor Jones. Learn how Adobe CJA empowers organizations to drive measurable value through cost optimization and process improvements. Register now: https://lnkd.in/eMpQ_h_b #AdobePartners #Adobe #DigitalInnovation #CustomerJourneyAnalytics TELUS Digital

It costs up to 100x more to fix a software defect during Maintenance vs. Design according to IBM 😳 Add AI to the mix, and those same costs can spiral exponentially 😱 But here’s a paradox: The risks of not using AI are becoming just as great 🤔 Consider more data from IBM on data breaches: • Average cost of a data breach: $4.88M (and growing) • Average savings by companies who extensively apply AI security automations: $2.22M The question for businesses isn’t should they adopt AI, but HOW should they adopt AI. As in, how do you ensure responsible, trustworthy AI from the start? At WillowTree, we help Fortune 1000 build trustworthy AI solutions with a framework-driven approach that: • Rapidly identifies critical safeguards  • Ensures compliance from day one  • Accelerates time-to-market  • Builds stakeholder confidence See how it works 👉 https://lnkd.in/gSBQN7_n #TrustworthyAI #DigitalTransformation #AIStrategy #DataSecurity #InnovationManagement

Since Adobe Summit 2025, the transformative power of agentic AI continues to hold the top spot in industry conversation. The buzz at Summit wasn't just hype. Adobe's intuitive Customer Experience Orchestration (CXO) suite has already begun reshaping how enterprises create one-to-one personalization at scale. In a new article from digital marketing experts Cristiano Fujihara and Andrew K., the authors unpack Adobe’s most inspiring agentic AI-powered enhancements, which are easily accessed using natural language via Adobe’s AI Assistant. Key features include: 🎯 Intelligent orchestration that coordinates multiple AI agents across a tech stack, validates decisions using enterprise data, and provides transparent reasoning for every action. 🔄 Automated workflows for journey design and optimization, audience segmentation, site performance optimization, and more. 👥 Enhanced collaboration, where AI makes suggestions in real-time, and marketers make decisions based on experience and intuition. The best part? These features work seamlessly within Adobe’s robust ecosystem, turning hours of work into minutes. Want to understand how these capabilities can transform your digital experience strategy? Read our detailed analysis of Adobe CXO: https://lnkd.in/gqfcS2gd #AdobeCXO #AgenticAI #AIAgents #DigitalTransformation #CustomerExperience #MarTech

How do we deliver uncompromising digital products 45% faster, with a 55% cost reduction? The answer is AI-First Lean Teams. Here’s how our groundbreaking delivery model works: 🔹 Lean Teams: Small groups of senior experts, representing strategy, design, and development, work in the codebase in real-time, their skills amplified by AI tools, to build better digital products, faster. 🔹 Radical Collaboration: Everyone is a builder, including the client, and traditional role boundaries dissolve, accelerating development and enhancing product quality. 🔹 AI as a Force Multiplier: Tools like Cursor and Fuel iX empower team members to expand their capabilities beyond traditional limits, giving AI-First Lean Teams the knowledge base of large teams. 🔹 "Build to Think" Philosophy: Rapid prototyping and iteration replace lengthy planning cycles, cutting out redundancy and accelerating time-to-value. 🔹 Client-Centric Approach: Stakeholders are deeply embedded in the process, ensuring the precision needed to build an uncompromised product. 🔹 Compounding Advantage: Each project builds AI expertise, creating an ever-widening competitive edge for our clients. As Derek Brameyer, our Head of Application Engineering, puts it: "This is the way software should be built, going forward." Read more from the architects of this breakthrough approach and learn how this innovation is rooted in our decades of experience: https://lnkd.in/gjd7gzuj The future of digital product development is here. Let's connect and explore how AI-First Lean Teams can accelerate your digital transformation. #AISoftwareDevelopment #Cursor #SpeedToValue #SoftwareDelivery