Flex

We’re excited to welcome Elemind Technologies, Inc. to the Flex network! Elemind elevates sleep performance by reading and responding to your individual brainwaves, working naturally to guide your mind out of wakeful patterns and into deeper, more restorative sleep. ☁️ Now, Elemind’s innovative sleep technology is eligible for HSA/FSA payments powered by Flex, helping customers save up to 30–40% using pre-tax dollars while making better sleep more accessible to everyone. Congrats to Meredith Perry and the entire Elemind team on the launch. We’re thrilled to partner with you! Learn more 👇

Today is World Osteoporosis Day and we’re marking it with a mission-driven partnership that makes proactive bone health more accessible than ever. Through our collaboration with Kaari, individuals can now use HSA and FSA funds to enroll in Kaari’s Strength Training & Yoga for Osteoporosis program, a research-backed offering designed to improve bone density, reduce fracture risk, and support long-term independence. Bone density peaks around age 30 but gradually declines later in life, especially for menopausal women due to hormonal changes. Kaari’s program addresses this challenge with: ✅ Evidence-based workouts to strengthen bone and muscle ✅ Unlimited one-on-one coaching ✅ Peer support to sustain engagement and motivation The results speak for themselves: 80% of clients experience measurable bone density improvements. Together with Kaari, we’re aligning wellness innovation with financial accessibility — empowering people to stay active, injury-free, and thriving at every age. #WorldOsteoporosisDay #BoneHealth #CorporateWellness #PartnershipsInHealth #HSA #FSA #WellnessInnovation #KaariPrehab #OsteoporosisPrevention

September's product releases were all about visibility, control, and flexibility. From richer reporting in the dashboard to new checkout improvements and API enhancements, we’re continuing to make it easier for merchants to manage payments, reconcile faster, and deliver a smoother customer experience. Stay tuned — there’s more coming soon. 👀

Most skincare brands are missing out on one of the easiest ways to help shoppers save (and boost sales 💰) without offering discounts. HSA and FSA funds represent nearly $150B in consumer spending power. Many of those funds can be spent on skincare products like SPF, acne treatments, eczema relief, and other dermatologist-approved essentials. By labeling which products are HSA/FSA eligible and making it easy to pay with those accounts, brands can create a better checkout experience, increase trust, and open up an entirely new revenue stream. In our latest blog, we break down: 💡 Which skincare products are always eligible 🩺 Which require a Letter of Medical Necessity 🚫 Which don’t qualify (and why) We also highlight examples from brands like Dermstore and CurrentBody who are already helping customers make the most of their pre-tax savings. 👉 Read the full blog: asmbly.link/XPxsSuP

We talk a lot about physical health. But mental health deserves the same spotlight 💡 In this clip from Halo Talks, our CEO Sam OKeefe shares how movement has always been her anchor - for focus, energy, and mental clarity. Now the research is catching up to what people have always felt: exercise doesn’t just change your body. It changes your mind. That belief is baked into why Flex exists. We’re here to make it easier for people to invest in their health in ways that actually fit into everyday life. Catch Sam’s full conversation below 🎧  http://bit.ly/493uZ8q

Press Release: Flex is teaming up with Johnson Fitness & Wellness (JSW). The HSA/FSA payment infrastructure platform partnered with the fitness retailer, unlocking online customers' pre-tax dollars on equipment purchases like treadmills, dumbbells, and massage chairs. JSW is also rolling out in-store reimbursement options, meeting more consumers wherever they shop.

Ready to upgrade your home gym? 🏋️♀️👀 Big news. Flex is now live with Johnson Fitness & Wellness, one of the largest fitness equipment retailers in the world. You can now use your HSA/FSA dollars to shop Johnson Fitness & Wellness products online, including treadmills, ellipticals, recovery tools, and weights. And soon, customers will be able to use Flex in Johnson Fitness & Wellness stores across the country, making health and wellness spending even more seamless. Taking care of yourself shouldn’t come with friction, no matter where or how you shop. More info below👇 asmbly.link/8aU1X1O

Join us in welcoming Chris Langbort to the Flex team! 🙌 Chris is joining as a Software Engineer, bringing experience from the edtech world (and from LinkedIn before that), where he built engaging, scalable front-end systems. He’s now channeling that same creativity and drive into our mission to make HSA/FSA payments seamless and accessible. When he’s not coding, you can find him running, surfing, or on the tennis courts in San Diego. We’re so excited to have you on board, Chris! 🎉

Chilipad by Sleepme, a leader in sleep technology, wanted to make their premium cooling sleep systems more accessible to customers using pre-tax health benefits. By integrating Flex, they added HSA/FSA payments directly at checkout and launched an omnichannel campaign using Flex’s marketing guides—helping convert interest into action. The results? 📈 8.3% higher Click Through Rates (CTRs) on HSA/FSA campaigns ✉️ 5.3% higher email open rates 🔁 ~40% lower return rates from Flex customers Read the full story here 👉️ asmbly.link/UhZdlmm

Next stop: The Sleep Summit by The FAM! 😴 Our Head of Growth, Nick Holland, will be in Bentonville next week, meeting with brands transforming how we rest and recover. If you’re attending, reach out to connect — we’d love to talk about how Flex helps consumers use their HSA/FSA funds to shop the sleep products they already love. Not going but want to learn more? Comment below and we’ll follow up!