Most PR agencies claim they can handle any industry. Katelyn Davis built her entire business on the opposite bet: that in a sector as complex and rapidly evolving as mobility tech, startups need a partner who truly understands the space, not a jack of all trades.
After spending over a decade working across every side of the automotive and transportation industry, from automakers and suppliers to startups, venture capitalists, community organizations, and government bodies, Katelyn saw a clear pattern. The companies investing early in authentic, transparent storytelling were the ones building trust and scaling successfully, especially as new technologies like autonomy and electrification reshaped the industry. But early-stage mobility startups, the ones pushing the boundaries of how we move people and goods, often didn't have access to that same level of strategic communications. They were running lean, wearing multiple hats, and focused on survival. Yet in an industry this complex and competitive, the ability to clearly articulate your story isn't a luxury. It's essential.
In 2023, Katelyn founded Joyride Group to fill that gap. As a boutique integrated storytelling firm dedicated to the intersection of automotive and transportation tech, Joyride meets mobility innovators exactly where they are. She combines industry fluency with strategic storytelling that's authentic, trustworthy, and impossible to ignore.
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