WPP Media

Google search rankings? Important — but in 2025, they’re just one piece of the search puzzle. Your customers are asking AI assistants, scrolling shoppable videos, and using voice and image queries to decide what to buy. - 60% of searches end without a click. - AI-powered shopping is accelerating purchase decisions. Discover WPP Media’s Total Search framework – a performance-first strategy to keep brands visible where decisions are made ⤵️

When beauty meets brilliance ❤️✨ Colgate-Palmolive has redefined what it means to shine with the launch of Max White Purple Serum, a groundbreaking innovation turning oral care into a true beauty essential. Created and executed by WPP, with media strategy, planning and buying led by Wavemaker UK, part of WPP Media, and Amazon planning and buying managed by VML, this digital-first campaign connects Colgate with 18–34-year-olds who value confidence and a camera-ready smile. Running across TikTok, Pinterest, Meta, YouTube and Amazon, the campaign seamlessly bridges content and commerce, meeting audiences where they already create, shop and share. From TikTok Shop to YouTube Demand Gen and Amazon streaming ads, every element was designed to move effortlessly from inspiration to purchase. High-profile names including Layton Williams, Ambar Lee, Felicity Hayward, Holly Honeyman and Dane Pemberton front the activity, bringing energy, authenticity and a new perspective to the oral care category. 🗣️ Megan Raisbeck, Planning Lead at WPP Media’s Wavemaker UK said: “Working hand-in-hand with the wider WPP team has allowed us to build a truly seamless experience - from inspiration to purchase - across every platform our audience loves. This campaign shows how smart media planning can fuse commerce, content and influencers to turn oral care into a beauty essential.” Here’s to the purple revolution that’s helping everyone smile a little brighter 💜

At WPP Open, we're focused on helping you realise the benefits of scaled AI in marketing. Results from 20 pilots prove WPP Open wins back 20 hours per week – equating to 6 months of extra capacity every year. More time to focus on:  💥 Defining strategy 💥 Driving performance 💥 Delivering impact Find out how WPP Open can win back your time → wpp.com/open

Europe is testing ad-free social feeds. AI infrastructure is projected to reach $20B by 2026. China plans to produce 1 in 3 cars globally by 2030. Episode 78 of Media Intelligence takes you on a world tour of the the latest news and key takeaways for advertisers: • Privacy rules and youth safety online • Dell’s AI expansion and healthier brand strategies • EV adoption gains momentum, with challenges ahead • Digital ads now 80% addressable • Plus regional growth stories and cultural shifts

📣 We’re thrilled to announce our new partnership with CJ OLIVE YOUNG - Korea’s leading health and beauty retailer - marking a major step in expanding our retail media capabilities across Asia. As one of Olive Young’s official Cooperative Advertising Partner Agencies, WPP Media will help scale the retailer’s fast-growing retail media offering, bringing our performance strategy, data-led consulting, and full-funnel media expertise to drive measurable impact for brands on the platform. Retail media in Korea is accelerating fast, projected to reach KRW 9.57 trillion by 2030 (USD $6.6bn), and together with Olive Young, we’re unlocking its full potential to connect global brands to shoppers at the moment that matters most 🇰🇷✨ WPP

All aboard the Montblanc Panorama Express 🚂 WPP Media teams and Montblanc have opened the doors to the brand's #LetsWrite 2025 global campaign with a grand takeover on Shanghai’s West Nanjing Road and Beijing Sanlitun, where Wes Anderson’s signature aesthetic met the power of storytelling through writing. Starring global brand ambassadors Jing Boran and Xin Zhilei, the Montblanc Voyage of Panorama invited audiences on an extraordinary journey of inspiration, where every stop is a moment to pause, reconnect, and write 🖋️ Behind the scenes, WPP Media and Montblanc worked tirelessly to secure and execute a first-of-its-kind landmark OOH location. From navigating intense negotiations to orchestrating overnight construction and precision-driven design alignment across two challenging billboard placements, every detail was meticulously crafted for impact. As the campaign went live, timing aligned perfectly with Xin Zhilei’s Venice Film Festival Best Actress win, sparking a surge of organic buzz across social media. On platforms like Red (Xiaohongshu), our iconic OOH became the must-visit 'check-in' destination, turning viewers into active participants and amplifying engagement beyond measure ✨ 🗣️ Eva Weng, Managing Director at WPP Media, said: “This campaign is a demonstration on our team's unwavering dedication, from securing the impossible industry 1st landmark OOH to flawless execution and strategic social amplification, delivering a truly phenomenal and inspiring success!”

Our clients and teams shine bright at the 2025 M&M Global Awards 🎉 A huge congratulations go to our clients and teams worldwide for an incredible performance at this year’s Festival of Media M&M Global Awards in London, with them taking home 17 awards - eight Golds and nine Highly Commended prizes across 12 campaigns, nine markets and nine clients. Our Gold winners below and just some of our Highly Commended 🏆 Vaseline (Unilever) – Vaseline Verified 🥇 Best Response Campaign 🥇 Best Campaign for Pharma, Well-Being and Healthcare Dove (Unilever) – Real Beauty Redefined for the AI Era 🥇 Best Campaign Led by Digital 🥇 Best Inclusive Campaign LALIGA – LALIGA Against Hate 🥇 Best Campaign for Entertainment, Media and Sport 👏 Best Campaign led by Data Cadbury Bournvita (Mondelēz International) – Bournvita Vitamin Dravid 🥇 Best Campaign Led by Technology 👏 Best Campaign led by Talent Uber Eats (Uber) – Get Almost Almost Anything, Maybe Even Andy 🥇 Best Integrated Campaign Delikatesy Centrum – Low Prices Have No Owners 🥇 ROI Award WPP Media's Global Chief Client Officer, Adam Gerhart, said: “These awards are a testament to the powerful collaboration we have with our clients in creating new ways to drive business in an increasingly dynamic landscape. They showcase our collective ability to harness data-driven insights and new technology, to not just navigate change but unlock new opportunities for growth.” From Cannes Lions International Festival of Creativity to the M&M Global Awards, 2025 continues to be a remarkable year for our clients and teams around the world. Here’s to pushing boundaries and continuing to lead the industry forward 🚀 WPP EssenceMediacom Mindshare Wavemaker