On This Week’s Shopping Life™, our VP of Creative Services, MaryAnn Javier, explores how Starbucks is redefining its identity. Remember when Starbucks was the cozy spot to linger over a Frappuccino? That’s changing. Today, it’s health on the go — protein lattes and cold foams with up to 36 grams of protein. This move clearly targets the TikTok-fueled wellness crowd and consumers chasing functional drink and GLP-1 trends. It’s a smart play for relevance... but Starbucks’ iconic “third place” vibe may be fading. Sign up for our free Trend Alerts to receive weekly Shopping Life™ emails from different members of our team, along with retail innovation newsletters, blogs and podcasts releases, and more → https://lnkd.in/e-_3rCVb — #ShoppingLife #Starbucks #ProteinCoffee #ShopperInsights #RetailInnovation #RetailInsights #Shoppers #ThirdPlace #ShoppingTrends
WSL Strategic Retail
Business Consulting and Services
New York, NY 1,999 followers
WSL’s Shopper & Retail Strategy shakes up your future, speaks truth to power, and prepares you for what’s next.
About us
WSL Strategic Retail offers retailers and manufacturers sound strategic solutions to marketing problems. We help solve individual challenges facing retailers and brands by applying a unique combination of proprietary tools: - Quantified How America Shops® research - Knowledge of global trending - Exclusive access to retail decision makers and - Successful ideation techniques Our strategies lead to more shoppers, more often, spending more money for more sales. Visit us at http://www.wslstrategicretail.com/
- Website
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http://www.wslstrategicretail.com/
External link for WSL Strategic Retail
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Consulting, Shopper Insights, Consumer Trends, Marketing, Market Research, Retail Strategy, and Consumer Goods
Locations
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Primary
520 8th AVE. SUITE 1202E
New York, NY 10018, US
Employees at WSL Strategic Retail
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MaryAnn Javier
Vice President Creative Services at WSL Strategic Retail
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Rich Kaminski
Mixed-Methods Researcher & Director at WSL Strategic Retail
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Elia Auchane
Retail Strategist @ WSL Strategic Retail | Shopper Insights, Retail Innovation & Retail Trends
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Marcia Roberts
Senior Teaching Assistant/ Administrator
Updates
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Is your retail strategy aligned with the current economic realities facing consumers? New data from our How America Shops® in Chaos report reveals the challenges shoppers are navigating. We provide critical insights into evolving shopper behavior, value perceptions, and future shopping patterns, along with actionable strategies and solutions that help you address them! Fill out the form to get the report and effectively win future shoppers: https://buff.ly/NRg8vqq! #ShoppingTrends #WellnessInRetail #RetailInsights #ConsumerInsights #EconomicUncertainty #ShoppingBehaviors #Value #ShoppingPatterns #Reality
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Elevate your retail strategy with a Retail Safari® Immersion. This immersive experience provides your senior leadership team with exclusive store tours, collaborative problem-solving sessions with key vendors, and breakthrough shopper insights. In just two days, you'll gain the knowledge and tools to drive meaningful change. Learn more and sign up: https://buff.ly/xpSJtbP! #RetailInnovation #ConsumerInsights #ShoppingTrends #WSLStrategicRetail #RetailSafari #RetailSafariImmersion
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On This Week’s Shopping Life™, WSL Strategic Retail's Senior Consultant – Shopper Insights, Joi Pratt, shares insights from a recent Retail Safari® Immersion in Omaha with Hy-Vee, Inc. At every stop, one thing stood out: Hy-Vee speaks value before shoppers even step inside. From “Steak Night” parking lot signs to “Husker Mania” fuel rewards, savings are front and center. Inside, the message continues – kids eat free at the Market Grille, and daily meal deals stretch across breakfast to dinner. In a time when shoppers are managing tight budgets and busier lives, Hy-Vee is meeting them where they are, with understanding and value. 💭 How is your company showing empathy to shoppers, not just selling? Sign up for our free Trend Alerts to receive weekly Shopping Life™ emails from different members of our team, along with retail innovation newsletters, blogs and podcasts releases, and more → https://lnkd.in/e-_3rCVb — #ShoppingLife #HyVee #ShopperInsights #RetailInnovation #RetailInsights #Shoppers #Trends #ShoppingTrends
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🎉 We are thrilled to celebrate 100 episodes of our Future Shop Podcast. In this milestone episode, Wendy Liebmann is joined by WSL Strategic Retail's Rich Kaminski to unpack our new "How America Shops® in Chaos" report. Discover how shoppers are navigating disruption, rising prices, and shifting trust. Get insights into evolving shopper mindsets, key shopper groups, and what brands and retailers must do to stay relevant. 🎧 Listen now: https://buff.ly/VWFQXt3! — #FutureShopPodcast #RetailEvolution #WSLStrategicRetail #100Episodes #PodcastMilestones #NewReport #PriceIncreases #Trust #EvolvingShopper
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Despite a higher price point, ready-to-drink protein shakes are experiencing 4X the amount of growth as protein powders. Episode 99, with Gina Zilleox, Senior Director of Category Management at Glanbia Performance Nutrition (GPN), delves into this fascinating trend. In the episode, we explore the increasing value consumers place on convenience and on-the-go consumption. Discover how this trade-off is reshaping the market: https://buff.ly/C62EN7K! #FutureShopPodcast #RetailEvolution #WSLStrategicRetail #Convenience #Value #PricingStrategies
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Crysta-Kiana Urata, our Marketing and Visual Content Designer, shares the importance of customer care and effective visual communication in a recent Shopping Life™ email. Her visit to Pure Green revealed a winning combination: helpful staff offering recommendations based on personal information like allergens and clear, attractive signage breaking down product benefits. This approach makes healthy choices easy and reinforces the brand's commitment to customer well-being. Explore insights like these by signing up for our Shopping Life™ emails: https://buff.ly/94wJrqc! #WSLStrategicRetail #FutureRetail #RetailInsights #Shoppers #Trends #ShoppingTrends #CustomerCare #VisualCommunication #PureGreen
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The rise of deep discount grocers like ALDI USA presents both challenges and opportunities for the retail industry. The "Aldi Effect" is impacting shopper behavior and brand perceptions. Our latest report offers strategic insights and actionable solutions to navigate this evolving market. Connect with our Director of Research, Rich Kaminski, to learn more: https://buff.ly/NRg8vqq! #ShoppingTrends #WellnessInRetail #RetailInsights #ConsumerInsights #ALDI #ALDIEffect #DiscountGrocers #DiscountStores
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The application of AI in retail is rapidly evolving, presenting both opportunities and challenges. In Episode 99, Gina Zilleox, Senior Director Category Management at Glanbia Performance Nutrition (GPN), discusses the current landscape of AI in pricing, transparency, and personalized recommendations, highlighting the need for strategic implementation. Listen to the full episode here: https://buff.ly/C62EN7K! #FutureShopPodcast #RetailEvolution #WSLStrategicRetail #AI #AIInRetail #Personalization #PersonalizedExperience #Shopping
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On This Week’s Shopping Life™, our Retail Strategy Consultant, Elia Auchane, shares a fresh take on Trader Joe's! What used to be a quick grocery stop now covers more shopper needs, including beauty. In today’s world, where time, dollars, and trust are hard-earned, Trader Joe’s is extending its promise of value, quality, and simplicity into new categories. Our latest study, How America Shops® in Chaos: What's Worth It Now? reveals how shoppers are redefining “value” – and how retailers can meet them there. Contact us for more information! Sign up for our free Trend Alerts to receive weekly Shopping Life™ emails from different members of our team, along with retail innovation newsletters, blogs and podcasts releases, and more → https://lnkd.in/e-_3rCVb — #ShoppingLife #TraderJoes #Beauty #New #CustomerLoyalty #Shoutout #RetailTrends #ShopperInsights #WSLStrategicRetail