How I automated marketing tasks with n8n and GPT

Most marketing teams are too disorganized for AI to make any real impact. Because they still run on fragmented workflows: files, emails, and isolated tools. That fragmentation makes AI ineffective. Without a unified knowledge base, it can’t understand your brand or context. In this case we’ve seen Optimizely’s Content Marketing Platform acts as an anti-chaos layer. It brings every marketing process into one structured system, where data is transparent and reusable. And until marketing becomes organized, AI will stay disconnected from reality.

The Next Frontier of AI Marketing: From Content Generation to Experience Creation The conversation around AI in marketing is too focused on automation. We’re so busy asking, “What tasks can AI take over?” that we’re missing the bigger question: “How can AI generate better customer experiences?” The true revolution in AI marketing isn't about generating content; it’s about generating personalized, context-aware experiences at scale. Imagine a world where your website dynamically reconfigures itself based on a visitor's unique needs, and where your ads are created in real-time to match a user's immediate context. This is the future of marketing: a dynamic, one-to-one approach at scale. This is the essence of Conifer Content in the Marketing Forest—the structured, strategic framework that helps you build that capability. The Marketing Forest Blueprint To achieve this level of personalization, every piece of content must play a specific, interconnected role: Evergreen (The Foundation): Your timeless guides are optimized by AI to anticipate user needs and guide them into the ecosystem. Conifer (The Framework): This structured content provides the strategic roadmap for conversion, ensuring the experience is logical and seamless. Deciduous (The Timely): Your viral content and commentary capture seasonal attention and immediately direct users to relevant personalized experiences. Perennial & Vine (The Connectors): This is the lifeblood that automatically nurtures relationships, turning every email and social post into a link that guides the prospect further along their custom journey. The most successful marketing teams of the future will be those who can blend human creativity, strategic insight, and technological fluency. Our value is defined by our ability to be the landscape architect who designs and manages this thriving ecosystem. What are your thoughts on the future of AI-generated experiences in marketing? Let's shape the future together. #ThoughtLeadership #FutureOfMarketing #MarketingInnovation #MarketingForest #CX #AI

Ideas are dime and dozen, but execution (despite AI promises) is still the biggest blocker for GTM teams. And my hunch for 2026 is that the biggest growth lever isn’t to use AI to do more - but do few things exceptionally, outstandingly well. Which will be the real differenciator - because not everyone can attract top talent that will create outstanding, genuine thought leadership, events that are actually useful, and memes that are actually funny. This - still - takes a ton of time and effort. And mental energy. Being moisturised, in your lane, thriving…not on Zoom calls, not in Excel spreadsheets. We’ve all fallen for a lot of ‘false promises’ on the ease of execution of various GTM plays with AI and are now realising the ‘out of the box’ solutions produce nothing but AI slop (as attached - there are a lot of people who lack feelings of embarrassment). And what marketers are waking up to at the end of 2025 is that AI-generated marketing collateral still mostly…sucks to the extent that publishing it is an embarrassment. ⛔ Long-form Content? Surface level, mostly mirage content, lacking personality. ⛔ “Personalised” emails? Please. Please, please, please. ⛔ Copy? Convoluted, long-winded, OR you’ve spent more time prompting than you would have just doing it yourself. ⛔ Graphics and landing pages? Off-brand, ugly, mostly not working without heavy editing, requiring development and design skills; LLMs hallucinate heavily, adding sections and copy that weren’t even mentioned in the prompt. I’ve seen great examples of AI for increasing efficiency in content (by our head of SEO, Richard) and in outbound (by our GTM engineer, Bilal) but they took 100s of hours of technical implementation work and custom code to pull off. For AI in 2025 - if it’s out of the box - it will most likely suck. 

AI in marketing is no longer a concept.. it's now the central approach for many marketing teams to achieve their goals According to Social Media Examiner’s latest 2025 AI Marketing Industry Report: 👉60% of marketers are now using AI tools daily. Just a year ago, that number was 37%. 👉90% of marketers are using AI for text-based tasks—especially idea generation, drafting, and headline writing. 👉79% want to build automation workflows next. 👉ChatGPT dominates usage at 90%, but Google Gemini and Claude are also gaining traction. The most encouraging: only 36% of marketers are worried about AI replacing their jobs. Most see it for what it is: a tool to do better, not to disappear. You can read the full report here 👇

Using AI beyond generic purposes is something I think about daily. Shout out to Trent Davis for being an absolute wizard with this. He finds new ways our team can utilize AI for productivity and fun almost every day. At Jasper, we're battling the AI skills gap. Marketing budgets are flat, but CMO's say expectations continue to rise. Marketers are turning to AI to do more with less. But the reality is sobering: 74% call AI critical or very important, while… - 62% have had no prompt training - Only 38% have a gen-AI policy - Just 25% have a roadmap And 51% of business leaders say they’re not yet seeing meaningful business impact from AI. Teams have the tools, but not the fluency to use them strategically, responsibly, and consistently across workflows. The next leap in marketing productivity won’t come from more tools — it’ll come from teams who know how to work with AI to test, learn, and create smarter. Jasper is fighting the good fight. Empowering every marketer to level up, from curious testers to confident AI creators. https://lnkd.in/g3qaiQsk #ResponsibleAI #AIForBusiness #AIDrivenContent #GenerativeAI2025.

Ready for always-on marketing without the busywork? This blog shows how AI agents learn, improve, and deliver across channels, so your team can focus on strategy. https://lnkd.in/eurMDXi9

Ready for always-on marketing without the busywork? This blog shows how AI agents learn, improve, and deliver across channels, so your team can focus on strategy. https://lnkd.in/eCF6y-sY

Ready for always-on marketing without the busywork? This blog shows how AI agents learn, improve, and deliver across channels, so your team can focus on strategy. https://lnkd.in/dxWVDFa7

Ready for always-on marketing without the busywork? This blog shows how AI agents learn, improve, and deliver across channels, so your team can focus on strategy. https://lnkd.in/gWTkGvpZ

Ready for always-on marketing without the busywork? This blog shows how AI agents learn, improve, and deliver across channels, so your team can focus on strategy. https://lnkd.in/gWcCrjrh