André Lindenberg’s Post

How Ulta Beauty turned 38M loyalty members into loyal fans with AI Ulta Beauty faced every marketer’s nightmare: too much data, not enough connection. They unified their loyalty, credit, and campaign data through SAS Customer Intelligence 360, using AI to predict what each of their 38M members actually wanted. ⚙️ AI Role: - Connected siloed data into one journey - Powered real-time, personalized recommendations - Optimized campaigns and lowered costs 💥 Result: 95% of sales now come from returning customers. Business takeaway: The next generation of loyalty isn’t built on rewards, it’s built on relevance.

Today’s customers expect experiences tailored just for them - and analytics make that possible. Instead of relying on basic “people who bought this also bought that” recommendations, AI tools help predict who’s most likely to buy, click, or respond to your offers. Learn more on our website https://lnkd.in/dwUXCM35 , and take the 𝗳𝗿𝗲𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗔𝗜 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗮𝘂𝗱𝗶𝘁 to identify where your company stands, and what’s blocking you from optimized data-driven decision making. ✅10 multiple choice questions 📊 Personalized insights & scorecard with next steps 🧠 Optional 20-min debrief call

Traditional customer journey mapping is quickly becoming obsolete in the face of AI-powered insights. Where manual methods struggle with fragmented data and oversimplified paths, AI now enables marketers to detect hidden interactions, track cross-device behaviour, and optimise strategies using predictive analytics such as reinforcement learning and survival analysis. This advancement allows for dynamic touchpoint attribution, budget reallocation, and micro-personalisation—leading to measurable gains in ROI and customer lifetime value. Equally important is the integration of diverse data sources, with full maturity taking 6–18 months depending on business size and technical infrastructure. One key insight: while AI uncovers hidden needs, it also introduces a risk—overfitting to short-term engagement metrics. This may lead teams to prioritise instant gratification over long-term trust and loyalty. How do you strike the right balance between data-driven insights and sustainable marketing relationships? #AIInMarketing #CustomerExperience #PredictiveAnalytics #DataDrivenStrategy #RaysDigital

🚨 Guessing what your customers want = wasted ad spend and weak results. Smart businesses use AI to listen, analyse, and mirror customer language in their marketing. One structured prompt is all you need. 👉 Read the full blog: Link in the first comment. #LinkedInMarketing #AIForBusiness #CustomerInsights

In marketing, speed matters as much as strategy. The problem? 📊 Reports take weeks to prepare 📉 By the time insights arrive, the market has shifted ⚡ Decisions lag behind data AI changes this equation: 🔎 Instant pattern recognition 📌 Real-time recommendations 🚀 Faster decision-making Because in today’s world, insights delayed = opportunities lost. ❓Do you believe speed of insight is more important than the volume of data? Hashtags: #AIinMarketing #MarketingAnalytics #DigitalMarketing #MarketingStrategy #AdTech #MarketingAutomation #FutureOfWork

How can advertisers take advantage of 'lots of littles' to help with brand building? Here are the five principles Tom Roach outlined at the IPA Effectiveness Conference. * Exploit the significant synergy effects from multiple channels working together. * Aggregate millions of fleeting moments of attention. * Make creative 'fit for platform'. * Employ imaginative repetition. * AI for speed, scale, consistency.

 BUSINESS & SCIENTIFIC MARKETING ONBOARDING AI Beyond time management, one of AI’s greatest strengths lies in data analytics the power to see patterns humans might miss. In the product and service industry, AI-driven analytics turns raw data into actionable insights helping businesses understand consumer behavior, forecast demand, personalize experiences, and optimize performance. It’s not just about numbers; it’s about clarity — knowing where to invest, what your clients truly need, and how to improve continuously. AI bridges the gap between intuition and evidence, empowering leaders and marketers to make faster, smarter, and more accurate decisions. Those who embrace this shift early will not only save time but also lead the evolution of intelligent, customer-centered innovation. #AIMarketing #DataDrivenDecisions #SmartBusiness #InnovationLeadership

‘Capturing intent’ is the core of channel marketing in asset and wealth management Simple in theory. Messy in practice. This new thought piece offers practical guidance on how to do it right, including the growing role of AI. The goal is to solve the problem of too much noise, not enough signal and where “intent” often means relabelled clicks. Real buying intent? It’s observable, actionable and incredibly valuable when captured well and turned into action. Thought piece covers: - Why capturing intent is the real purpose of channel marketing - The messy truth about martech stacks and what actually works - How to triangulate signals from first-party, sales, and third-party data - When and how AI helps - What “good” looks like, so thresholds, plays, and dashboards that matter Always happy to hear feedback and share ideas. Opinions my own. #assetmanagement #b2bmarketing #channelmarketing #capturingintent #AImarketing

Traditional search still leads in online product discovery, but other technologies are gaining ground https://lnkd.in/e-HHZ-ih Close to half (45%) of U.S. consumers start product research on a search engine, but AI tools (15%) and review sites (14%) are now the next most common starting points #retail Chain Store Age

Only three months left in 2025 - what areas have you focused on growing this year? From shifting customer expectations to rapid advancements in AI, this year has reshaped how IT services firms think about growth, alignment, and measurable outcomes. In our latest TSL Marketing blog, we highlight the top marketing and sales priorities IT services firms should focus on to stay competitive and connected to evolving client needs. 💡 Key insights include: - Strengthening alignment between marketing and sales - Leveraging data and AI for smarter personalization - Driving measurable ROI through optimized workflows 📖 Read more: Top Marketing and Sales Priorities for IT Services Firms in 2025 https://hubs.ly/Q03MnNbz0 #TSLMarketing #ITServices #MarketingStrategy