Aileen McManamon, GCB.D

Aileen McManamon, GCB.D

Chicago, Illinois, United States
5K followers 500+ connections

About

Optimization of Sports Investments for Brands.
Future-Proofing of Partnership…

Articles by Aileen

See all articles

Contributions

Activity

Experience

  • 5T Sports Group Graphic

    5T Sports Group

    Vancouver, Canada / Chicago, IL

  • -

    Vancouver, Canada

  • -

    Vancouver, BC

  • -

    Chicago, IL

  • -

    Heilbronn, Germany

  • -

    Ruesselsheim, Germany

Education

  • University of South Carolina Graphic

    University of South Carolina

    -

    Activities and Societies: Internship, General Motors Europe, Office of the Chief Economist; MIBS Alumni Europe, President

    Management Strategy/Marketing/German

  • -

    Activities and Societies: AIESEC (President), College Bowl, Intramural Sports

    Economics/German
    Honors Thesis

Licenses & Certifications

Volunteer Experience

  • Green Sports Alliance Graphic

    Board Chair

    Green Sports Alliance

    - Present 3 years 10 months

    Environment

    The Green Sports Alliance that convenes stakeholders from around the sporting world (teams, leagues, conferences, venues, corporate partners, governmental agencies, athletes, and fans) to promote healthy, sustainable communities where we live and play. The GSA is committed to creating awareness and dedicated to creating meaningful change towards a more sustainable future.

    We share resources, experience, and expertise to raise awareness of what’s environmentally possible in sports…

    The Green Sports Alliance that convenes stakeholders from around the sporting world (teams, leagues, conferences, venues, corporate partners, governmental agencies, athletes, and fans) to promote healthy, sustainable communities where we live and play. The GSA is committed to creating awareness and dedicated to creating meaningful change towards a more sustainable future.

    We share resources, experience, and expertise to raise awareness of what’s environmentally possible in sports, business, and society. We mobilize sports organizations, communities, athletes, and fans to create sustainable progress and behavior change.

  • The Sport Ecology Group Graphic

    Advisory Board Member

    The Sport Ecology Group

    - Present 5 years 2 months

    Education

    The Sport Ecology Group is a community of academics seeking to share research with a broader audience than traditional academic journals will allow, guided by a simple vision:
    imagine if all people understood and supported the environment with the same interest and passion they showed their favorite sports teams.

  • Board Member

    Equal Play FC

    - Present 8 years 1 month

    Children

    Creating positive changes for girls and women on and off the field.
    Equal Play gives girls the opportunity to play with their female peers in a positive and encouraging environment. The program is designed to:

    improve girls’ physical activity and fitness levels and their sense of well-being;
    increase girls’ physical literacy and set them up to make healthy lifestyle choices;
    empower girls, increasing their self-confidence through the playing of a physically engaging…

    Creating positive changes for girls and women on and off the field.
    Equal Play gives girls the opportunity to play with their female peers in a positive and encouraging environment. The program is designed to:

    improve girls’ physical activity and fitness levels and their sense of well-being;
    increase girls’ physical literacy and set them up to make healthy lifestyle choices;
    empower girls, increasing their self-confidence through the playing of a physically engaging sport;
    provide girls with an opportunity to be part of a sports league — particularly girls who otherwise would be unable to play a sport outside of school, due to financial, cultural or other constraints;
    mentor girls, giving them an opportunity to gain leadership, teamwork and social inclusion skills, as well as the confidence to become sports leaders. While girls and women account for about 47% of registered soccer players in Canada, less than 1% of paid leadership positions are held by women.

  • Kent State University Graphic

    Honors College Advisory Board

    Kent State University

    - Present 7 years

    Education

  • David Suzuki Foundation Graphic

    Blue Dot Movement - North Shore Chapter

    David Suzuki Foundation

    - Present 10 years 2 months

    Environment

    The Blue Dot movement is a national grassroots campaign based on the idea that everyone in Canada deserves the right to a healthy environment, including clean air and water, and a say in decisions that affect our health and well-being.

    Since 2014, more than 110,000 people across Canada have stood up to have this right recognized and protected, and it’s working! As a result of volunteer efforts, 1,123 municipalities have passed resolutions in support.

    Our chapter works in support…

    The Blue Dot movement is a national grassroots campaign based on the idea that everyone in Canada deserves the right to a healthy environment, including clean air and water, and a say in decisions that affect our health and well-being.

    Since 2014, more than 110,000 people across Canada have stood up to have this right recognized and protected, and it’s working! As a result of volunteer efforts, 1,123 municipalities have passed resolutions in support.

    Our chapter works in support of our local elected officials and staff to advance their policies, programs and progress in ensuring our local environment is living its pledge.

  • SandSI - Sport and Sustainability International Graphic

    Founding Member

    SandSI - Sport and Sustainability International

    Environment

    The mission of Sport and Sustainability International (SandSI) is to accelerate sustainability in and through sport.

    Sport and Sustainability International envisions a sport sector that addresses its impact and leverages the cultural and market influence of sports to promote healthy, sustainable and equal communities.

  • Marketing & Partnerships Advisor

    MoreSports / Yell

    - 5 years 10 months

    Children

    Moresports / YELL serve marginalized children and youth throughout Vancouver's Eastside, which includes many of Canada's lowest income and most at-risk families. Worked with organization management to identify and secure funding partnerships, report on impact and deliver programs.

    Notable partnerships include:
    Jumpstart Foundation
    Canadian Tire dealers
    TELUS Community Foundation
    Davis Cup Vancouver/Tennis Canada
    Britsh Olympic Committee
    2010 Olympic…

    Moresports / YELL serve marginalized children and youth throughout Vancouver's Eastside, which includes many of Canada's lowest income and most at-risk families. Worked with organization management to identify and secure funding partnerships, report on impact and deliver programs.

    Notable partnerships include:
    Jumpstart Foundation
    Canadian Tire dealers
    TELUS Community Foundation
    Davis Cup Vancouver/Tennis Canada
    Britsh Olympic Committee
    2010 Olympic Committee (VANOC)
    Tom Lamb Memorial Fund
    Coast Capital Savings

  • Board Member, Past President

    Little League Baseball

    - Present 22 years 5 months

    Children

    Current Player Agent
    Fmr Head Coach (West Van),
    Director Partnerships, 2011 National Championships & 2007 Provincials

  • VANOC Graphic

    Venue Host

    VANOC

    - 2 months

Publications

  • Futureproofing Sports Partnerships

    5T Sports Group

    There has been a SEISMIC SHIFT in brand strategy, marketing and messaging in the past six months. As teams, leagues and tours have been on an all-out sprint to offer alternate sponsorship assets and push digital content (hopefully not on channels advertisers have temporarily abandoned), brand partners have been moving even more quickly to respond to the massive shift in the rules of the fundamental marketing game.

    See publication
  • The Sustainable Sports Agenda: Opportunities for the Sports Industry to #BuildBackBetter

    5T Sports Group / Sport Ecology Group / Phase 3 Sports / Recipric

    What risks and opportunities await sports franchises as they work toward returning to play, and returning fans to the stands and broadcasts? In this comprehensive review of operations and branding, we explore the context of sports in the 21st century and how to thrive in a post-pandemic,social-unrest and economic pressure-laden world. Co-authored with Recipric, Phase3 Sports and Sport Ecology Group.

    Other authors
    See publication
  • Activating Sports Partnerships for Environmental Goals

    Climate KIC

    Co-Authored with the Sport Ecology Group and Avocet Holding, this whitepaper explores the politics of climate action (vs inaction), sports' largest marketing partners’ needs and 7 key success factors in designing effective, measurable and impactful campaigns that fans will respond to and sponsors will value. Published by Climate KIC.

    Other authors
    See publication
  • Reflections on The Irish Unification Issue, Honors College Thesis, Kent State University

    Kent State

Courses

  • LEED Standards for Building Operations

    -

  • Russian Language I & II (Russische Sprache) Frankfurter Volkshochschule

    -

  • Social Media Monetization

    -

Projects

  • Supplier Diversity Canada

    - Present

    National program to open the supply chain for major events to diversity and small business owners. Organization worked alongside FIFA Women's World Cup, the NBA All-Star Game.

    Other creators
    See project
  • 2015 Canada Winter Games Local Business Engagement

    -

    Delivered local business engagement strategy to optimize support, economic impact and legacy for City of Prince George / Northern BC Region. Working with sustainable procurement framework developed by Ann Duffy, and incorporating subject matter expertise in Economic Development (Lee Malleau, M+A Globalnomics) and Retail Business Optimization Strategy (Ted Topping, Creative Insights) , 5T delivered a comprehensive strategy and implemented an educational and matchmaking program on behalf of a…

    Delivered local business engagement strategy to optimize support, economic impact and legacy for City of Prince George / Northern BC Region. Working with sustainable procurement framework developed by Ann Duffy, and incorporating subject matter expertise in Economic Development (Lee Malleau, M+A Globalnomics) and Retail Business Optimization Strategy (Ted Topping, Creative Insights) , 5T delivered a comprehensive strategy and implemented an educational and matchmaking program on behalf of a consortium of 8 agencies and the host society for the games.

    Other creators
  • Virtual Trade Show Production & Management

    -

    Virtual rendition of an educational conference and trade show designed to provide introductory guidance to small and medium-sized business in support of export and import-fuelled growth. Project commissioned by Tradestart (Federal-BC collaboration) and managed by Small Business BC to enable business owners a cost-effective, "brought to their doorstep" resource.
    Over 500 companies registered, 29 exhibiting organizations and 6 webinars. Collectively, the event has enjoyed 2,600 'booth…

    Virtual rendition of an educational conference and trade show designed to provide introductory guidance to small and medium-sized business in support of export and import-fuelled growth. Project commissioned by Tradestart (Federal-BC collaboration) and managed by Small Business BC to enable business owners a cost-effective, "brought to their doorstep" resource.
    Over 500 companies registered, 29 exhibiting organizations and 6 webinars. Collectively, the event has enjoyed 2,600 'booth visits', 2000+ content downloads and over 1200 views of the webcasts.

    Other creators
    See project
  • 2006 Torino Winter Olympics

    -

    Conceived, planned, resourced and executed four promotional events for British Columbia's promotional pavilion in Torino, Italy during the 2006 Winter Olympic Games.

    -GameOn! Video Game industry showcase
    -Wireless Communications Industry Partnership Event & MOU Signing
    -Environmental Industries Trade Mission.
    - Web 2.0 International Forum via Satellite

    Liaised with all private, public and not-for-profit partners. Coordinated efforts with other BC promotional and media…

    Conceived, planned, resourced and executed four promotional events for British Columbia's promotional pavilion in Torino, Italy during the 2006 Winter Olympic Games.

    -GameOn! Video Game industry showcase
    -Wireless Communications Industry Partnership Event & MOU Signing
    -Environmental Industries Trade Mission.
    - Web 2.0 International Forum via Satellite

    Liaised with all private, public and not-for-profit partners. Coordinated efforts with other BC promotional and media relations agencies using pavilion for increased leverage.
    Developed detailed task outlines, timelines, budgets; Sole on-the-ground manager in Italy for primary client (Technology Sector Advocate Agency of Province of BC)


  • Integrated Technology Initiative

    -

    Comprehensive, multistakeholder economic development analysis and recommendations for British Columbia's Technology Industries (Biotech, New Media, Clean Technologies, IT, Wireless). Project lead for consultation and working groups of 400+ members of the private, public and academic sectors together with professional service providers. The ITI assessed relative global competitiveness, challenges to growth and drafted prescriptive measures and was funded collaboratively by The National Research…

    Comprehensive, multistakeholder economic development analysis and recommendations for British Columbia's Technology Industries (Biotech, New Media, Clean Technologies, IT, Wireless). Project lead for consultation and working groups of 400+ members of the private, public and academic sectors together with professional service providers. The ITI assessed relative global competitiveness, challenges to growth and drafted prescriptive measures and was funded collaboratively by The National Research Council, Western Economic Diversification and the BC Technology Industries Association.

    Other creators
    • George Hunter
    • Robert Grace
    • Clay Braziller
    • Caroline Lewko

Honors & Awards

  • 2022 Game Changer Award

    Sports Business Journal

    Recognizing trailblazing women in the field of sports, the 2022 class also celebrated the 50th anniversary of Title IX.

  • Volunteer of the Year

    Little League - BC District 5

  • Distinguished Young Almuna

    Kent State University

Languages

  • English

    Native or bilingual proficiency

  • German

    Full professional proficiency

  • Italian

    Limited working proficiency

Organizations

  • Womens Enterprise Organizations of Canada

    Strategist/Analyst

    - Present

    WEOC fosters the interests of the women-owned and by extension the diversity-owned business of Canada in opening up access to capital, business advisory services, professional education and pathways to procurement opportunities and international market development.

  • Vancouver Sports Business Network

    Founder / Organizer

    - Present

    Networking and Informal Support Organization for Vancouver area individuals working in the business of sports

  • West Vancouver Little League

    Board Member, Past President

    - Present
  • Women's Enterprise Centre

    Entrepreneur-in-Residence

    -
  • BC Lions Waterboys

    -

    Business Leaders Supporting Vancouver's CFL Experience

  • Whitecaps FC Foundation

    Strategic Advisor

    Supporting the Whitecaps Women in Inspiring Girls through Competitive Excellence & Community Engagement

Recommendations received

View Aileen’s full profile

  • See who you know in common
  • Get introduced
  • Contact Aileen directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses