About
I’ve been doing user experience research and product strategy since 2008 and worked with…
Services
Courses by Amanda
Articles by Amanda
Activity
-
🎉 Client Spotlight: Scale Social AI Wins Big at Seed the South! SBTDC client Runbin Dong, founder of Scale Social AI, took the stage at the recent…
🎉 Client Spotlight: Scale Social AI Wins Big at Seed the South! SBTDC client Runbin Dong, founder of Scale Social AI, took the stage at the recent…
Liked by Amanda Stockwell
-
A super talented product designer I know is on the lookout for her next gig. If you're hiring, you definitely want to talk to Mel Choyce-Dwan...
A super talented product designer I know is on the lookout for her next gig. If you're hiring, you definitely want to talk to Mel Choyce-Dwan...
Liked by Amanda Stockwell
-
Bad data doesn’t disappear. It multiplies—with style. This meme nails it: 💩 Machine Learning = dumb results ✨ AI = shiny dumb results 🦄 Generative…
Bad data doesn’t disappear. It multiplies—with style. This meme nails it: 💩 Machine Learning = dumb results ✨ AI = shiny dumb results 🦄 Generative…
Liked by Amanda Stockwell
Experience
-
The List
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Volunteer Experience
-
Durham Chapter Co-Organizer
Ladies that UX
- Present 8 years 9 months
Science and Technology
Our goal is to help female UX professionals further their careers with peer support in an informal environment. More details at: http://www.meetup.com/Ladies-that-UX-Durham/
-
City Organizer
Tech Ladies®
- 2 years 10 months
Science and Technology
We connect women with the best jobs and opportunities in tech.
We connect companies with the best women techmakers.
Above all else, we're a community. -
2019 Co-Chair
UX Y'all
Science and Technology
UX Y'all is the Triangle's first UX conference, dedicated to bringing together the local and regional user experience community.
-
Organizer
Durham Women in Tech
- Present 5 years 5 months
Science and Technology
Organize community events for women in technical roles in and around Durham and the greater Triangle
Publications
-
UX Research Methods: Card Sorting
LinkedIn Learning
Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows…
Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results.
-
UX Research Methods: Interviewing
LinkedIn Learning
By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews…By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own. -
UX Research Fundamentals
Lynda.com
User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process…User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
Topics Include:
An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
Determining the right methodologies based on organizational environment, client type, and project stage
Targeting the right research participants
Crafting the right questions in the right way
Analyzing and presenting your data -
Confessions of an Ex Unicorn
The mythical UX unicorn; we've all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn't all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success.
Other authorsSee publication -
Architecting your UX Career
UXPA International
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So…
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.
Other authorsSee publication -
UX Research Methods: Card Sorting
LinkedIn Learning
Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows…
Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results.
Projects
-
UX Careers 2015: Where is the field headed and how do you stay current?
Panel discussion and partnership on the future of UX careers - where the industry is headed, what trends are affecting companies and roles, and how to develop as a professional in that context.
Other creatorsSee project
Recommendations received
8 people have recommended Amanda
Join now to viewMore activity by Amanda
-
Inbox pitch: "As a person who has done a TON of research - without AI - it drained what felt like years from my life—time, Alex. Time that could be…
Inbox pitch: "As a person who has done a TON of research - without AI - it drained what felt like years from my life—time, Alex. Time that could be…
Liked by Amanda Stockwell
-
This morning was the installation of the North Carolina Art Education Association Region 3 art exhibit at Meredith College's Weems Gallery. One of a…
This morning was the installation of the North Carolina Art Education Association Region 3 art exhibit at Meredith College's Weems Gallery. One of a…
Liked by Amanda Stockwell
-
Exciting news for future developers at Duke University: a new Minor in Software Engineering launches this fall! 🎉 Through Duke ECE, students will…
Exciting news for future developers at Duke University: a new Minor in Software Engineering launches this fall! 🎉 Through Duke ECE, students will…
Liked by Amanda Stockwell
-
🎉It’s GrepBeat Grep-A-Palooza week 🎉 I’ll be pitching twice this Thursday, June 5 at the Durham Convention Center. The morning will be Demo Day…
🎉It’s GrepBeat Grep-A-Palooza week 🎉 I’ll be pitching twice this Thursday, June 5 at the Durham Convention Center. The morning will be Demo Day…
Liked by Amanda Stockwell
-
LA Creatives, I would like to chat 🤙 I am working with a growing agency that supports a leading tech brand based out of LA. You must be based within…
LA Creatives, I would like to chat 🤙 I am working with a growing agency that supports a leading tech brand based out of LA. You must be based within…
Liked by Amanda Stockwell
-
Gave a talk at Teaching and Learning with AI, 2025 on Fixing AI Typography: Creating Type-Driven Visuals with Text-to-Image Generative AI. Thanks for…
Gave a talk at Teaching and Learning with AI, 2025 on Fixing AI Typography: Creating Type-Driven Visuals with Text-to-Image Generative AI. Thanks for…
Liked by Amanda Stockwell
-
Beyond honored to officially join the Board of Directors at echo: Youth and Adult Entrepreneurship Center to continue advancing equitable…
Beyond honored to officially join the Board of Directors at echo: Youth and Adult Entrepreneurship Center to continue advancing equitable…
Liked by Amanda Stockwell
-
If you have any questions about AMS Fest or the Small Staff Bootcamp, please reach out - I'd be happy to chat about what to expect or if it's worth…
If you have any questions about AMS Fest or the Small Staff Bootcamp, please reach out - I'd be happy to chat about what to expect or if it's worth…
Liked by Amanda Stockwell
-
You don’t get second chances in a market that’s moving this dynamically. But when your research feels rushed or flat, you miss what matters…
You don’t get second chances in a market that’s moving this dynamically. But when your research feels rushed or flat, you miss what matters…
Liked by Amanda Stockwell
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Amanda Stockwell in United States
-
Amanda Stockwell
HR Systems and Data, Salesforce Administrator
-
Amanda Stockwell
Commercial Card Implementation Manager
-
Amanda Stockwell
Script Coordinator and Head Writer at Atypical Pictures Inc.
-
Amanda Stockwell
Branch Office Administrator - Edward Jones and Real Estate Referral Agent - Park Place Realty Network DBPR SL3557829
33 others named Amanda Stockwell in United States are on LinkedIn
See others named Amanda Stockwell