Amanda Stockwell

Amanda Stockwell

Raleigh-Durham-Chapel Hill Area
14K followers 500+ connections

About

I’ve been doing user experience research and product strategy since 2008 and worked with…

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Experience

  • The List

    Durham, North Carolina, United States

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    Durham, North Carolina, United States

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    Greater Atlanta Area

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Education

Volunteer Experience

  • Ladies that UX Graphic

    Durham Chapter Co-Organizer

    Ladies that UX

    - Present 8 years 9 months

    Science and Technology

    Our goal is to help female UX professionals further their careers with peer support in an informal environment. More details at: http://www.meetup.com/Ladies-that-UX-Durham/

  • Tech Ladies® Graphic

    City Organizer

    Tech Ladies®

    - 2 years 10 months

    Science and Technology

    We connect women with the best jobs and opportunities in tech.
    We connect companies with the best women techmakers.
    Above all else, we're a community.

  • 2019 Co-Chair

    UX Y'all

    Science and Technology

    UX Y'all is the Triangle's first UX conference, dedicated to bringing together the local and regional user experience community.

  • Durham Women in Tech Graphic

    Organizer

    Durham Women in Tech

    - Present 5 years 5 months

    Science and Technology

    Organize community events for women in technical roles in and around Durham and the greater Triangle

Publications

  • UX Research Methods: Card Sorting

    LinkedIn Learning

    Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows…

    Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results.

    See publication
  • UX Research Methods: Interviewing

    LinkedIn Learning

    By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

    Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews…

    By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

    Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.

    See publication
  • UX Research Fundamentals

    Lynda.com

    User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.

    This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process…

    User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.

    This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.

    Topics Include:
    An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
    A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
    Determining the right methodologies based on organizational environment, client type, and project stage
    Targeting the right research participants
    Crafting the right questions in the right way
    Analyzing and presenting your data

    See publication
  • 'Til retirement do us part?

    UX Magazine

    Other authors
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  • Confessions of an Ex Unicorn

    The mythical UX unicorn; we've all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn't all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success.

    Other authors
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  • Architecting your UX Career

    UXPA International

    Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So…

    Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.

    Other authors
    See publication
  • UX Research Methods: Card Sorting

    LinkedIn Learning

    Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows…

    Get an in-depth introduction to card sorting, a UX research technique that helps you understand how users categorize information. By using card sort results to inform your designs, you can create websites or products that are intuitive and easy to navigate. In this course, Amanda Stockwell helps you grasp the fundamentals of planning, executing, and analyzing a card sort. After providing an overview of this UX research technique and going into the different types of card sorting, Amanda shows how to prepare your content to ensure that you get the best card sort results. She also covers finding, selecting, and screening participants, running sessions, analyzing data, and sharing your results.

    See publication
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