About
I specialize in taking small companies and helping them to scale into big ones without…
Articles by Christopher
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You're Doing It Wrong! How Most B2B Marketers are Missing with ABM.
You're Doing It Wrong! How Most B2B Marketers are Missing with ABM.
Somewhere across the last five years, ABM has lost its way. In 2025, if you asked 100 B2B marketers what ABM is, you'd…
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Take Back Control of Your Day: Killing the Hour Long Meeting
Take Back Control of Your Day: Killing the Hour Long Meeting
Its not an uncommon thought in most business circles that internal meetings can suck the life blood (and productivity)…
1 Comment -
Three Killer Lessons I've Learned from Kid's Movies....And How They've Made Me a Better Leader and Seller....Volume 2
Three Killer Lessons I've Learned from Kid's Movies....And How They've Made Me a Better Leader and Seller....Volume 2
Phew, its been one hell of a kid's movie run since my original article came out just a little over a year ago. It's…
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Three Killer Lessons I’ve Learned from Kids Movies…and How they Made Me a Better Leader and Seller
Three Killer Lessons I’ve Learned from Kids Movies…and How they Made Me a Better Leader and Seller
I love movies, always have and likely always will. With my schedule, it can sometimes be difficult to disappear and…
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Get Off My Lawn!.....Three Things I Wish This Generation of Sellers Could Experience!
Get Off My Lawn!.....Three Things I Wish This Generation of Sellers Could Experience!
It's happened, I find myself more than I care to admit sitting around with colleagues, sipping coffee and telling tall…
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I Recently Purchased $150k in Software, and I would NOT have qualified as a B.A.N.T Lead.....
I Recently Purchased $150k in Software, and I would NOT have qualified as a B.A.N.T Lead.....
In the almost fifteen years I have been working in the demand generation space, it feels the same struggle has ensued…
28 Comments -
Sales is Dead......Wait, I thought Marketing Was Dead.......Something Must be Dead.......
Sales is Dead......Wait, I thought Marketing Was Dead.......Something Must be Dead.......
I am sure you are excited, another article/post that makes a bold blanket statement about something "being dead", that…
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(Insert Blanket Generalization About Sales Tactic Here)........
(Insert Blanket Generalization About Sales Tactic Here)........
Everyday like 1000's of other sales professionals, my sales team makes cold calls. They also send emails.
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Coffee is Most Certainly NOT for Closers......
Coffee is Most Certainly NOT for Closers......
Chances are if you were to walk into any sales "pit" (it pains me to use this term) you are bound to come across at…
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In the Real World....Not Everyone Gets a Trophy
In the Real World....Not Everyone Gets a Trophy
I've been saying what James Harrison said this weekend for as along as I can remember, and FINALLY someone with enough…
3 Comments
Activity
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Mr. Miyagi's Two Rules for Lead Scoring 1) If your lead scoring methodology is based only on engagement with email, then 2025 is going to HURT…
Mr. Miyagi's Two Rules for Lead Scoring 1) If your lead scoring methodology is based only on engagement with email, then 2025 is going to HURT…
Shared by Christopher Rack
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"Propensity to buy (BANT If you will) is the WRONG metric to be chasing if you are in B2B marketing in 2025. Your TAM is finite. The amount of…
"Propensity to buy (BANT If you will) is the WRONG metric to be chasing if you are in B2B marketing in 2025. Your TAM is finite. The amount of…
Posted by Christopher Rack
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I've decided that all AI marketing looks and feels the same, and if I have to see on more "I-robot" looking futuristic image/website I may lose my…
I've decided that all AI marketing looks and feels the same, and if I have to see on more "I-robot" looking futuristic image/website I may lose my…
Shared by Christopher Rack
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English
Native or bilingual proficiency
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14 people have recommended Christopher
Join now to viewMore activity by Christopher
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Want to get to 10,000 engagements on a post. Here's best practices guide. 1) Post something one time roughly every 7 months 2) Make sure the post…
Want to get to 10,000 engagements on a post. Here's best practices guide. 1) Post something one time roughly every 7 months 2) Make sure the post…
Shared by Christopher Rack
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Lately, I have been finding myself "prompting for prompts". Its fascinating how different the AI experience can be with the right prompting (and the…
Lately, I have been finding myself "prompting for prompts". Its fascinating how different the AI experience can be with the right prompting (and the…
Shared by Christopher Rack
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The CRO role has lost its way. What was originally a great concept; a single leader who can unify the full gambit of GTM functions (sales…
The CRO role has lost its way. What was originally a great concept; a single leader who can unify the full gambit of GTM functions (sales…
Shared by Christopher Rack
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Things that WON'T be covered in today's no Bullshit AI webinar. - Sending "personalized email" at scale with AI (AKA, modern day SPAM) - Using the…
Things that WON'T be covered in today's no Bullshit AI webinar. - Sending "personalized email" at scale with AI (AKA, modern day SPAM) - Using the…
Posted by Christopher Rack
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Some bittersweet news to share- I said goodbye to DemandScience last week. I’ve been reflecting a lot and I have to say, I’m proud of myself. The…
Some bittersweet news to share- I said goodbye to DemandScience last week. I’ve been reflecting a lot and I have to say, I’m proud of myself. The…
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