About
I build businesses that champion entrepreneurs, inventors, and the hustler in all of us…
Articles by Dana
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The Hurry Up and Relax Sale
The Hurry Up and Relax Sale
Leading up to Christmas, and even on Christmas Day, I received a tremendous number of emails from retailers very…
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Why I Shop Small
Why I Shop Small
On the heels of Small Business Saturday, I’ve been thinking a lot about why I Shop Small. I don’t shop from local small…
1 Comment -
The opportunities and challenges ahead for crowdfunding
The opportunities and challenges ahead for crowdfunding
In 2009, I started ProFounder, a crowdfunding company, with my amazing co-founder Jessica Jackley and played…
2 Comments
Activity
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Yesterday I went to the Graduating Student Exhibit at Fashion Institute of Technology and was inspired by the students' work and their hustle. 🔥…
Yesterday I went to the Graduating Student Exhibit at Fashion Institute of Technology and was inspired by the students' work and their hustle. 🔥…
Shared by Dana Mauriello
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Tesla and SpaceX have revolutionized the automobile and the spacecraft. Setting politics aside for a moment, no one can deny the massive impact these…
Tesla and SpaceX have revolutionized the automobile and the spacecraft. Setting politics aside for a moment, no one can deny the massive impact these…
Liked by Dana Mauriello
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In honor of Mother's Day, I wanted to share the best advice I've gotten from my Mom that's helped me be a better leader and entrepreneur: 1️⃣ Don’t…
In honor of Mother's Day, I wanted to share the best advice I've gotten from my Mom that's helped me be a better leader and entrepreneur: 1️⃣ Don’t…
Shared by Dana Mauriello
Experience
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Education
Volunteer Experience
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Mentor, Center for Entrepreneurial Studies
Stanford University Graduate School of Business
- Present 10 years 5 months
Education
- Advise students starting businesses in the Venture Studio program during regular office hours
- Review applications for entrepreneurship programs
- Wrote numerous profiles on alumni entrepreneurs for the CES website -
Mentor, NYU Entrepreneurial Institute
NYU Entrepreneurial Institute
- Present 7 years
Education
- Mentor to NYU students during regular office hours
- Mentor during the Summer Launchpad Program and Female Fellowship Programs
- Give workshops on operations, fundraising, and more -
Mentor, First Round Fast Track Program
First Round Capital
- 2 years 1 month
Education
Mentor a start-up founder in the First Round Capital Fast Track program
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Head Coach, Manhattan Powerlifting
Special Olympics
- 14 years 9 months
Social Services
I started the Manhattan Special Olympics Powerlifting team and continue to serve as a Head Coach (2004-2007, 2013- present).
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Advisor, Girl Scouts Digital Cookie Program
Girl Scouts of the USA
- 1 year 2 months
Children
Advisor to the Girl Scouts on the Digital Cookie Program, which aims to offer an online channel for Girls Scouts to sell cookies and learn about business and entrepreneurship.
Publications
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Brandon Colby, MBA ’07: Charting the Course for a Predictive Medicine Venture
Stanford Graduate School of Business
See publicationProfile on GSB alumni entrepreneur (one of many written for the Center for Entrepreneurial Studies)
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Scaling an Etsy Economy for a Changing Workforce
Knight Foundation
See publicationA blog post for the Knight Foundation about how cities can develop innovative workforce development programs. The post draws on insights gained from my work on Etsy's Craft Entrepreneurship program.
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Legislative Proposals to Facilitate Small Business Capital Formation and Job Creation
See publicationWritten Testimony to the Subcommittee on Capital Markets and Government Sponsored Enterprise. Delivered in support the JOBS Act.
Projects
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Re-Imagine Manufacturing Summit + Etsy Manufacturing Advisory Board
See projectI developed Etsy's Manufacturing Advisory Board, recruiting a team of phenomenal advisors and launching communications and programming to engage the group.
I also developed the Re-Imagine Manufacturing Summit which brought together more than 50 thought leaders — including small-scale manufacturers, policy makers, Etsy sellers, and others — to envision new models of responsible manufacturing for Etsy sellers. -
Etsy + Whole Foods partnership
See projectI developed this partnership in collaboration with the Etsy marketing team to drive brand awareness and new buyer growth. We also used this opportunity to test a new partnership model. The core of the partnership involved WFM licensing artwork from Etsy sellers for their Better Bags and also included numerous in-store and digital amplifications. The partnership has grown to include a wholesale relationship with select WFM stores selling Etsy seller product.
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Craft Entrepreneurship
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See projectThe Etsy Craft Entrepreneurship program empowers creative people in underserved communities to create pathways to entrepreneurship with Etsy. The program provides hands-on education to help people use existing craft skills to create opportunities for earning supplemental income.
Notable Press:
Fast Company
http://www.fastcompany.com/3028875/most-creative-people/born-from-a-tweet-etsys-new-entrepreneurship-program-could-be-coming-to
CNN Money…The Etsy Craft Entrepreneurship program empowers creative people in underserved communities to create pathways to entrepreneurship with Etsy. The program provides hands-on education to help people use existing craft skills to create opportunities for earning supplemental income.
Notable Press:
Fast Company
http://www.fastcompany.com/3028875/most-creative-people/born-from-a-tweet-etsys-new-entrepreneurship-program-could-be-coming-to
CNN Money
http://money.cnn.com/2015/03/11/smallbusiness/etsy-b-corporation-ipo/
Awards & Recognitions:
Place Marketing Forum
http://www.rockfordil.com/images/RAEDC_Uploads/PRESS_RELEASE_Place_Marketing_Award_100114.pdf
Center for an Urban Future
https://nycfuture.org/gala/2014
Honors & Awards
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Outstanding Mentor Award
NYU Entrepreneurial Institute
Received the inaugural Outstanding Mentor Award from the NYU Entrepreneurial Institute at the 2024 NYU Female Founder Forum
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LinkedIn Next Wave
LinkedIn
LinkedIn used their own data to surface 150 professionals under 35 who represent the "next wave" of talent transforming their industries. I was selected as one of 10 professionals in the Retail Industry.
https://lists.linkedin.com/2015/next-wave/retail?trk=ranking-overview-b-ind
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Most Creative People in Business
Fast Company
I was awarded the #7 spot on Fast Company's 2015 list of the top 100 Most Creative People in Business. The honor was in recognition of my work to create the Craft Entrepreneurship program at Etsy.
http://www.fastcompany.com/3043907/most-creative-people-2015/dana-mauriello -
Best of Beauty
Allure
I developed a product for Rodan + Fields (Unblemish: Oil Absorb Blot Papers with Zincidone) that received a Best of Beauty award from Allure in the First Aid category.
Languages
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Italian
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More activity by Dana
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👋 Since the beginning of the year, I’ve been busy transitioning into my new role as President & Chief Growth Officer at Etsy. Over the past few…
👋 Since the beginning of the year, I’ve been busy transitioning into my new role as President & Chief Growth Officer at Etsy. Over the past few…
Liked by Dana Mauriello
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I taught my last class of the semester this week and here's the biggest piece of advice I want my students to take forward: Use your student card 🪪…
I taught my last class of the semester this week and here's the biggest piece of advice I want my students to take forward: Use your student card 🪪…
Shared by Dana Mauriello
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Congratulations to the Class of 2025 as they approach graduation in the next few weeks! 🎉 Last week, I got to see the capstone presentations from…
Congratulations to the Class of 2025 as they approach graduation in the next few weeks! 🎉 Last week, I got to see the capstone presentations from…
Shared by Dana Mauriello
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I can't stop talking about this article from the First Round Review about how a company that started out as a consultancy and evolved into a…
I can't stop talking about this article from the First Round Review about how a company that started out as a consultancy and evolved into a…
Shared by Dana Mauriello
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Thanks to Darren Yee for joining my class last night to talk about fundraising - always a crowd favorite topic! Darren is a Venture Associate at the…
Thanks to Darren Yee for joining my class last night to talk about fundraising - always a crowd favorite topic! Darren is a Venture Associate at the…
Shared by Dana Mauriello
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