Ethan Kisan

Ethan Kisan

Los Angeles, California, United States
4K followers 500+ connections

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About

Experienced growth marketing professional with a specialization in building full-funnel…

Activity

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Experience

  • Sola Salons Graphic

    Sola Salons

    Los Angeles, California, United States

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    Los Angeles, California, United States

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    Los Angeles, California, United States

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater Seattle Area

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    Greater Seattle Area

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    State College, Pennsylvania Area

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    Chicago, Illinois, United States

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    Chicago, Illinois, United States

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    Pittsburgh, Pennsylvania, United States

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    The Pennsylvania State University

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    Altoona, Pennsylvania, United States

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    Pittsburgh, Pennsylvania, United States

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    Pittsburgh, Pennsylvania, United States

Education

  • Penn State University Graphic

    Penn State University

    Student of advertising focused on learning how advertising affects the mass media, how it is used by consumers in making strategic decisions and how it is controlled and regulated.

    Learned the art of persuasive storytelling through creating concepts and copy for a variety of media, including digital, outdoor ad placements, print ads, radio scripts and TV storyboards. Created all-encompassing media plans that include research, marketing materials, ratings and costs.

    Developed…

    Student of advertising focused on learning how advertising affects the mass media, how it is used by consumers in making strategic decisions and how it is controlled and regulated.

    Learned the art of persuasive storytelling through creating concepts and copy for a variety of media, including digital, outdoor ad placements, print ads, radio scripts and TV storyboards. Created all-encompassing media plans that include research, marketing materials, ratings and costs.

    Developed skills in creating campaign goals and thinking strategically to suggest appropriate creative, media and promotional strategies to achieve those goals using current programs and technology.

    Activities & Societies:
    • Lion Ambassadors | Penn State Alumni Association
    • Lion Scouts | Penn State Undergraduate Admissions
    • Advertising Club | College of Communications
    • Competitive Swimmer | Penn State Club Swimming
    • Chorale Performer | Ivyside Pride Choir
    • Member | Alpha Lambda Delta Honor Society

  • Data-driven marketing is critical to success in today's competitive business environment and vital for e-commerce companies. This graduate program provides business leaders with an analytical toolkit for extracting and analyzing data to drive product development, new market expansion, customer loyalty, and marketing innovation.

    This custom-designed program teaches marketing managers how to identify marketing challenges, translate research into data science, and then interpret results…

    Data-driven marketing is critical to success in today's competitive business environment and vital for e-commerce companies. This graduate program provides business leaders with an analytical toolkit for extracting and analyzing data to drive product development, new market expansion, customer loyalty, and marketing innovation.

    This custom-designed program teaches marketing managers how to identify marketing challenges, translate research into data science, and then interpret results in ways that are meaningful and actionable for overall business success.

    Course List - Graduate Certificate in Marketing Analytics:
    • Driving Business Success with Marketing Analytics
    • Data-Driven Customer Acquisition and Retention
    • Evaluating Marketing Communications in the Digital World
    • Business Strategies for Data Analytics
    • Analytics for Brand Management and Customer Experience

    Selected as a candidate for the 2017-2019 session.

Licenses & Certifications

Organizations

  • American Advertising Federation | National Student Advertising Competition

    Campaign Presenter

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    • Positioned Pizza Hut as top choice for consumers who make orders online to increase digital orders by up to 75%. • Established a full-service campaign and presented at the 2015 AAF National Student Advertising Competition (NSAC). • Developed and executed creative content for traditional and non-traditional media.

  • Penn State AdClub

    Active Member

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    • Served as a member of the Donald W. Davis chapter of the American Advertising Federation (AAF). • Actively participated in presentations and panel events featuring professionals from Pittsburgh, Philadelphia, New York and other regional agencies. • Researched and produced a comprehensive advertising and marketing plan as part of the AAF's year-long national student advertising competition.

  • Penn State University Park Lion Ambassadors

    Student Alumni Corps, Event Planning

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    • Promoted the Pennsylvania State University through personal interaction with multiple audiences. • Lead a Public Relations tour of the Pennsylvania State University with two hours of extemporaneous lecture with question and answer. • Assisted and promoted the Penn State Alumni Association, the Office of Undergraduate Admissions, and the Office of University Development. • Delivered a weekly weather report to all general members informing them on upcoming forecasts for travel, tour, and…

    • Promoted the Pennsylvania State University through personal interaction with multiple audiences. • Lead a Public Relations tour of the Pennsylvania State University with two hours of extemporaneous lecture with question and answer. • Assisted and promoted the Penn State Alumni Association, the Office of Undergraduate Admissions, and the Office of University Development. • Delivered a weekly weather report to all general members informing them on upcoming forecasts for travel, tour, and project purposes.

  • Penn State Club Swimming

    Competitive Swimmer

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    • Practiced in optional workouts five days per week and competed in home and away swim meets. • Traveled to the East Coast National Championships in Atlanta, Georgia with 50 other team members swimming multiple events leading to the team's fourth place finish. • Participated in team building and philanthropic events to increase engagement and boost morale.

  • Penn State University Park Lion Scouts

    Penn State Office of Undergraduate Admissions Tour Guide

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    • Served as a tour guide for prospective and accepted students and families. • Direct liaison between The Penn State Office of Undergraduate Admissions and prospective students.

  • Penn State Altoona Lion Ambassadors

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    • Served as a tour guide for prospective and accepted students and families. • Direct liaison between The Penn State Office of Undergraduate Admissions and prospective students.

  • Penn State Altoona Ivyside Pride Chorale Ensemble

    Chorale Performer

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    • Intimate ensemble of 4 part chamber singers performing at University Sponsored Events. • Participated in the 2012 Manhattan Concert Production of the Mozart Requiem at Carnegie Hall in New York City.

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