About
I remember being a young copywriter when the CEO introduced an outside consultant who…
Articles by Joe
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Some thoughts for friends who are unemployed
Some thoughts for friends who are unemployed
Yesterday someone reached out on LinkedIn to ask what I would do if I were looking for a job. Here are some things that…
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When is it o.k. to anger your customers?
When is it o.k. to anger your customers?
Ask 100 million people if they like popup ads and you'll likely find that 99% don't. Ask people how they feel about…
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Are You the Best Person to Help Your Audience?
Are You the Best Person to Help Your Audience?
Do you default to paying influencers to attract people to your content? It can be a smart strategy. But what if you…
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How to Help People Find Your Amazing Content
How to Help People Find Your Amazing Content
People won’t consume content they can’t find. You’ll need to promote it. Plan to spend 2-3 times as much money to…
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Is Your Audience Smart Enough for Intelligent Content?
Is Your Audience Smart Enough for Intelligent Content?
By now you’ve heard that goldfish have longer attention spans than humans. Rather than assume that “snackable” content…
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Where Should You Start Your Content Marketing Education?
Where Should You Start Your Content Marketing Education?
A friend asked how to get smart about Content Marketing. Start by reading Joe Pulizzi's "Content Inc." I've read or…
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No Money for Research? Try This.
No Money for Research? Try This.
Find a park bench. I assumed my audience, adult diaper wearers, deserved pity—until I tried “Park Bench Research.”…
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Why Your Content Doesn't Work
Why Your Content Doesn't Work
You’ve anticipated every question your customers might ask. You have an editorial calendar outlining when and how…
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Don't Sell Me. Talk to Me.
Don't Sell Me. Talk to Me.
The evil truth about content marketing is that we do it because we believe it will sell more stuff. More revenue…
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Do You Have a Strategy to Use Content or a Content Marketing Strategy?
Do You Have a Strategy to Use Content or a Content Marketing Strategy?
Content Marketing Strategy is planning for the creation, aggregation, curation, targeting, syndication, measurement…
1 Comment
Contributions
Activity
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Had some firsts this month: Not only was it my first time in Nashville but it was the first time doing B2B MediaPost conferences. Both of the Brand…
Had some firsts this month: Not only was it my first time in Nashville but it was the first time doing B2B MediaPost conferences. Both of the Brand…
Liked by Joe McCambley
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Exciting news for Saatva! They have been named the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic…
Exciting news for Saatva! They have been named the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic…
Liked by Joe McCambley
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According to a news release, Saatva has been named the official mattress and restorative sleep provider of the 2028 Los Angeles Olympic and…
According to a news release, Saatva has been named the official mattress and restorative sleep provider of the 2028 Los Angeles Olympic and…
Liked by Joe McCambley
Experience
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Education
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Activities and Societies: Beta Gamma Sigma Business Honor Society
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Activities and Societies: The school is closed now and all records are lost, so I'll take this opportunity to tell you that I was class president all four years, the star (and captain) of the football, baseball, basketball and track teams ALL FOUR YEARS, Valedictorian, voted "Most likely to succeed," voted Prom King, and took part of my Junior year off to compete at the Olympics in three sports.
Publications
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The future of content marketing is rooted in the past
The Drum
See publicationUnderstanding your customers, knowing their needs, helping them by satisfying their needs, all of that is what marketing has always been about. Content Marketing is bringing all marketers back to our roots.
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Why, 40 Years Later, Content Marketer Still Reflects On Chat With Army Veteran
CMO.com
See publicationBrands, publishers, and agencies who are new to content marketing suffer from unclear articulations of roles, responsibilities, and deliverables. The bigger your brand, the more people you employ, and the more siloed your business, the greater the likelihood of confusion over roles, responsibilities, and deliverables.
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How Do We Measure The Value of Content? A Look At Coca-Cola.
SocialMedia Today
This article by Richard Stacy includes an interview with our Coca-Cola client Ashley Brown about the success of the Coca-Cola Journey Website, which was designed and built by The Wonderfactory.
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Ten Alternatives To The RFP
MediaPost
See publicationMost RFPs are designed to create a level playing field and keep agencies at arms length. I wrote this article to suggest that pulling agencies closer and giving them a chance to know what keeps you awake at night might be the best way to help them help you.
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The Problem With Brand Publishing
Sparksheet
See publicationThis is an article I wrote about the need for advertisers to tie their content marketing efforts to their sales funnels. Publishers care most about reads, likes, and shares. Those metrics are great if all you care about is awareness. But content created by advertisers needs to drive conversions.
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State of Content Marketing: You Say You Want a Revolution?
Contently
In this 2014 article Shane Snow discusses the state of content marketing, and names some of the people to listen to, including Jon Steinberg, president of BuzzFeed; Rebecca Leib of Altimeter Group; Dan Lyons of Read Write; Joe Pulizzi, founder of The Content Marketing Institute; Gary Vaynerchuck; Brian Clark, founder of Copyblogger; and me.
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The Best Native Ad Ever Created Isn't Even An Ad (But It Could Have Been)
AdAge
See publicationThis is an article I wrote about an 8-page article in The Atlantic about the 50 greatest inventions since the wheel that could have been a fantastic Native ad for GE.
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Storytelling Ads May Be Journalism's New Peril
NY Times
This is an article written by David Carr during which he interviews me about the risks and rewards that accrue to publishers and advertisers when they cooperate on content marketing initiatives.
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Stop Selling Ads and Do Something Useful
Harvard Business Review
See publicationThis article discusses the failure of banners in mobile, and how that failure has convinced advertisers to move into the content space, where they are learning that being helpful and useful always beats being loud.
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HOW Magazine : REINVENTING WONDER
USA
See publicationReinventing Wonder: Be honest: design's future role with new technology can be murky and scary for some. But to The Wonderfactory, it's full of endless opportunities to trail-blaze, innovate and inspire.
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Join now to viewMore activity by Joe
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Got one of the Great Place to Work cookies just in time for Saatva's announcement on being the mattress provider for restorative sleep in the LA 2028…
Got one of the Great Place to Work cookies just in time for Saatva's announcement on being the mattress provider for restorative sleep in the LA 2028…
Liked by Joe McCambley
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We’re grateful for our dedicated IT team, who work tirelessly to keep our business safe and secure. It’s great to see them taking a well-deserved…
We’re grateful for our dedicated IT team, who work tirelessly to keep our business safe and secure. It’s great to see them taking a well-deserved…
Liked by Joe McCambley
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GO KNICKS!!! 🗽🏀 Big thanks to Andrew Steinberg + Melt Shop for making this happen. 🙏🙏
GO KNICKS!!! 🗽🏀 Big thanks to Andrew Steinberg + Melt Shop for making this happen. 🙏🙏
Liked by Joe McCambley
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Isn't this team just the sweetest? 🍪🎉🤝 #TeamSaatva celebrates our 4th year as a certified Great Place To Work with commemorative cookies and big…
Isn't this team just the sweetest? 🍪🎉🤝 #TeamSaatva celebrates our 4th year as a certified Great Place To Work with commemorative cookies and big…
Liked by Joe McCambley
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I always love partnering with one of my favorite editors, Christina Heiser, to create such fun topics for amazing brands like Saatva. Here is hands…
I always love partnering with one of my favorite editors, Christina Heiser, to create such fun topics for amazing brands like Saatva. Here is hands…
Liked by Joe McCambley
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Serena Williams, London, 2012. A royal thumping. Kerri Strug, Atlanta, 1996. One-legged landing into history. Michael Johnson, Atlanta, 1996. The…
Serena Williams, London, 2012. A royal thumping. Kerri Strug, Atlanta, 1996. One-legged landing into history. Michael Johnson, Atlanta, 1996. The…
Liked by Joe McCambley
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Proud to share some incredible news: Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic…
Proud to share some incredible news: Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic…
Liked by Joe McCambley
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My thanks and ANA's thanks to Prophet for their ongoing partnership. And your notes from our most recent Brand Masters | REVOLUTIONARIES Conference…
My thanks and ANA's thanks to Prophet for their ongoing partnership. And your notes from our most recent Brand Masters | REVOLUTIONARIES Conference…
Liked by Joe McCambley
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Excited to renew and extend our partnership with Kara Swisher and Scott Galloway. It's an honor to be building Vox Media's powerhouse podcast…
Excited to renew and extend our partnership with Kara Swisher and Scott Galloway. It's an honor to be building Vox Media's powerhouse podcast…
Liked by Joe McCambley
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Earlier this year, we celebrated 15 years of Saatva, a milestone that reflects the strength and resilience of our brand. At Saatva, we have always…
Earlier this year, we celebrated 15 years of Saatva, a milestone that reflects the strength and resilience of our brand. At Saatva, we have always…
Liked by Joe McCambley
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Sleep unlocks a #superpower in all of us. Enter, Saatva: the Official Mattress and Restorative Sleep Provider of #TeamUSA and the LA28 Olympic &…
Sleep unlocks a #superpower in all of us. Enter, Saatva: the Official Mattress and Restorative Sleep Provider of #TeamUSA and the LA28 Olympic &…
Liked by Joe McCambley
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Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic Games! We’re proud to work…
Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic Games! We’re proud to work…
Liked by Joe McCambley
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Thanks to public health leader and Georgetown professor Anthony Fauci, M.D., UCLA professor Ann Zwicker Kerr, and Golden State Warriors head coach…
Thanks to public health leader and Georgetown professor Anthony Fauci, M.D., UCLA professor Ann Zwicker Kerr, and Golden State Warriors head coach…
Liked by Joe McCambley
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Yesterday, thanks to PENCIL, Inc., I had the unique opportunity to step into the role of Principal for a Day at Business Technology Early College…
Yesterday, thanks to PENCIL, Inc., I had the unique opportunity to step into the role of Principal for a Day at Business Technology Early College…
Liked by Joe McCambley
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🎉 Saatva has officially been named a Great Place to Work for the 4th year in a row! How do we know it’s legit? They waited until after the…
🎉 Saatva has officially been named a Great Place to Work for the 4th year in a row! How do we know it’s legit? They waited until after the…
Liked by Joe McCambley
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