John Boitnott

John Boitnott John Boitnott is an influencer

Helping entrepreneurs and business leaders boost visibility through strategic content creation, expert storytelling, and effective digital marketing. Delivering increased brand authority and business growth

San Francisco, California, United States
16K followers 500+ connections

About

Tired of Content Chaos? Arrow.ai: Your AI-Powered Content Solution for 🚀Growth

As an SMB founder, you know that great content is the fuel for business growth. But who has the time or resources to create it consistently?

That's where Arrow.ai comes in.

We're not just another AI content tool. We combine cutting-edge AI with expert human guidance to deliver high-quality, targeted content that gets results.

Don't let content creation hold you back. Because great content drives results.

Ready to transform your content marketing?

Use the Calendly link below to book a free demo and see how https://GetArrow.ai can elevate your brand.

https://calendly.com/arrow-demo/arrow-demo-clone

-----------
A freelance writer with 25 years of experience in online consulting, marketing and journalism. As a professional writer with a background in the newsroom, I have advised and created content for a wide variety of sites and publishers, helping them build their popularity on the Internet.

I currently write about everything from startups and entrepreneurship, to personal finance and work-life balance. I contribute regularly to Entrepreneur.com and Readwrite.com. I write about personal finance, debt and budgeting for Motley Fool, behind their Allocator product paywall.

I write about product and entrepreneurship for JotForm. I also write about content marketing for Clearvoice. In the past I wrote for many other online publications, including INC.com, USAToday, Fortune Magazine, BusinessInsider, Venturebeat, and FastCompany.

I have worked as a web editor for NBC, social media manager for Village Voice Media as well as an online marketing strategist for multiple companies, including IGN and MySpace (back in the day). I have held online marketing and sales roles at numerous publications, startups and agencies over the years.

I began my marketing career in 2006 while working at a major-market NBC TV affiliate web site, nbcbayarea.com - using my extensive newsroom experience and burgeoning social media knowledge to help bring traffic to the site. As a web editor I also gauged performance, charted improvements, incorporated video, slideshows and reporter blogs.

Specialties: Writing, Speaking and Presenting, Marketing, Startup Strategy, Social Media, Promotions, Infographics, Viral Marketing, Analytics, Facebook, Twitter, Search Engine Optimization, SEO, Site Design, Technology, Business, Political news, Web site analysis

Services

Articles by John

Contributions

Activity

Experience

  • InsideBitcoins Graphic

    Freelance Copywriter

    InsideBitcoins

    - Present 5 months

    Castro Valley, California, United States

    • Crafted engaging stories on blockchain, cryptocurrency, and industry leaders' net worth for InsideBitcoins.
    • Educated readers on the intricacies of the crypto world, simplifying complex concepts for better understanding.
    • Collaborated with editors to ensure accuracy and relevance of content, contributing to InsideBitcoins' reputation as a trusted source in the industry.

  • Jotform Graphic

    Freelance Copywriter

    Jotform

    - Present 5 years 9 months

    Castro Valley, California, United States

    Write SEO-optimized blog content on AI, SaaS, automation, productivity, and small business topics

    Collaborate with Jotform’s editorial team to maintain brand voice and content quality

    Contributed hundreds of articles as part of the company’s long-term content strategy. Read articles here.

    Helped support traffic and user growth through repeatable, high-converting content formats

  • Due Graphic

    Senior Writer

    Due

    - Present 7 years 5 months

    Castro Valley, California, United States

    • Researched and wrote engaging articles on financial topics like retirement planning and career transitions.
    • Provided innovative insights and strategies for personal finance management.
    • Collaborated with editors and designers to ensure high-quality content delivery.

  • Entrepreneur Media Graphic

    Writer/Columnist

    Entrepreneur Media

    - Present 11 years

    San Francisco Bay Area

    I focus on entrepreneurial advice, startup trends, as well as marketing strategy.

  • CEO

    Boitnott Consulting LLC

    - Present 15 years

    Redwood City, CA

    • Built own consulting firm from scratch, managing more than $10k/month in clients
    • Provided expert analysis, structural planning and optimization options to monetize social media bookmarking
    • Planned ongoing site marketing strategies, analyzed analytics as well as delivered ongoing client education through training and presentations
    • Boosted partner monthly visitor referrals by more than 100% through social media campaigns and content marketing strategy improvements

  • The Motley Fool Graphic

    Contributor

    The Motley Fool

    - 4 years 5 months

    Castro Valley, California, United States

    • Contributed to writing various articles for The Motley Fool on topics such as retirement portfolios, real estate investing, and financial independence.
    • Researched and analyzed trends in the financial industry to provide valuable insights to readers.
    • Collaborated with team members to brainstorm ideas and create engaging content for readers.

  • Limble CMMS Graphic

    Freelance Copywriter

    Limble CMMS

    - 1 year 3 months

    Castro Valley, California, United States

    • Wrote engaging content for Limble CMMS on various topics including work orders, inventory tracking, spare parts management, and facility management certification.
    • Researched and produced articles on food safety compliance, OSHA compliance, DFMEA vs PFMEA, workplace inspections, and maintenance incident reports.
    • Completed projects ahead of deadlines, ensuring high-quality deliverables and client satisfaction.

  • Business 2 Community Graphic

    Freelance Copywriter

    Business 2 Community

    - 1 year 4 months

    Castro Valley, California, United States

    • Researched and wrote compelling articles on various class action lawsuits, including Unclaimed Money from Class Action Settlements and Poppi Prebiotic Soda lawsuit.
    • Crafted engaging content on legal battles faced by major companies like Costco, Disney, and Victoria's Secret.
    • Delivered high-quality work within tight deadlines.
    • Developed expertise in legal writing and research skills while working remotely for Business 2 Community.

  • Arrow AI Graphic

    Content Specialist

    Arrow AI

    - 5 months

    San Francisco Bay Area

    Arrow.ai is revolutionizing the way businesses approach content marketing. Our platform leverages generative AI and expert content creators to deliver high-impact content that drives leads accelerates sales and enhances customer retention. We are passionate about making groundbreaking technology accessible to everyone and empowering businesses of all sizes to become content heroes.

  • FinMasters.com Graphic

    Freelance Copywriter

    FinMasters.com

    - 1 year 1 month

    Castro Valley, California, United States

    Author Page: https://finmasters.com/author/john-boitnott/
    📌 Researched and wrote insightful, reader-friendly articles on personal finance, investing, credit building, and money management.
    📌 Created high-quality content that educated readers on topics such as budgeting, real estate investing, and credit scores.
    📌 Optimized articles for clarity, engagement, and SEO to enhance visibility and reader retention.
    📌 Covered trending financial topics, from business funding strategies to…

    Author Page: https://finmasters.com/author/john-boitnott/
    📌 Researched and wrote insightful, reader-friendly articles on personal finance, investing, credit building, and money management.
    📌 Created high-quality content that educated readers on topics such as budgeting, real estate investing, and credit scores.
    📌 Optimized articles for clarity, engagement, and SEO to enhance visibility and reader retention.
    📌 Covered trending financial topics, from business funding strategies to consumer spending psychology.
    📌 Collaborated with editors to ensure accuracy and alignment with FinMasters' brand voice.
    📌 Helped readers make informed financial decisions with step-by-step guides and expert-backed insights.

  • Inc. Magazine Graphic

    Columnist

    Inc. Magazine

    - 5 years 9 months

    San Francisco Bay Area

    I write about startups, small business, social media and entrepreneurship for Inc.

  • Business Insider Graphic

    Freelance Writer

    Business Insider

    - 3 years 2 months

    San Francisco Bay Area

    I write about technology trends and how they affect workers.

  • SAP Graphic

    Reporter

    SAP

    - 4 years 1 month

    San Francisco Bay Area

    Generate original stories for SAP's Innovation blog. I cover content marketing, SEO, social media, and general business trends.

  • Startup Grind Graphic

    Advisor

    Startup Grind

    - 8 years 1 month

    Mountain View

    • Designed custom strategies to bring tens of thousands of visitors to StartupGrind.com sites and client content
    • Worked with staff to create marketing strategies using training sessions, presentations and demonstrations
    • Advised Founder Derek Anderson on social media, product development and general strategy.

  • Board of Advisors

    Founders Space

    - 3 years 4 months

    San Francisco Bay Area

    Work with multiple startups to develop marketing plans.

  • DealflowSF Graphic

    Partner

    DealflowSF

    - 3 years 5 months

    San Francisco Bay Area

    Dealflow is a startup and SMB "accelerator/operator" providing heavy lifting, traction and funding. We work with: 1) pre-revenue and early stage companies to get them to $100k/mo in revenue then funded, 2) early stage investors and 3) Dealflow Partners who are domain specific experts that live and breathe startups and the concept of connecting the dots.

  • VentureBeat Graphic

    Freelance Writer/Reporter, Social Media Advisor (until 2012)

    VentureBeat

    - 6 years 11 months

    San Francisco Bay Area

    • Wrote stories pertaining to the social media space
    • Worked with Venturebeat reporters, business development and staff to optimize social media practices in order to better achieve site’s business goals
    • Helped employees improve online marketing strategies through training sessions, presentations and product demonstrations

  • Buzzstarter Graphic

    Advisor

    Buzzstarter

    - 3 years 2 months

    San Francisco Bay Area

    - Advised on PR/marketing strategy.

  • USA TODAY Graphic

    Freelance Contributor

    USA TODAY

    - 1 year 7 months

    San Francisco Bay Area

    Generated stories for USAToday.com/tech. I covered entrepreneurship, small business, social media and general business trends.

  • Fast Company Graphic

    Writer

    Fast Company

    - 3 months

    Redwood City, CA

    You can read my FastCompany articles here: http://www.fastcompany.com/user/john-boitnott

  • CircleClick Graphic

    VP Business Development

    CircleClick

    - 9 months

    San Francisco Bay Area

  • Senior Account Manager

    Viralheat

    - 8 months

    San Mateo, CA

    - Developed and executed highly effective sales pitches to win tens of thousands of dollars from agencies, universities as well as healthcare, technology and financial companies.

    - Advised hundreds of Viralheat customers (agencies, brands and individuals) on developing social media strategy as well as teaching them how to use Viralheat's monitoring, analytics and engagement software.

    - Developed deep insight into a wide variety of social media tools that make up one of the hottest…

    - Developed and executed highly effective sales pitches to win tens of thousands of dollars from agencies, universities as well as healthcare, technology and financial companies.

    - Advised hundreds of Viralheat customers (agencies, brands and individuals) on developing social media strategy as well as teaching them how to use Viralheat's monitoring, analytics and engagement software.

    - Developed deep insight into a wide variety of social media tools that make up one of the hottest spaces in tech.

    - Worked with company marketing and PR teams to access well-known influencers and reporters to write for and about Viralheat. Helped recruit new writers for company blog, wrote my own posts and traffic to them all. Coverage I pitched for Viralheat included: TNW: http://tnw.co/Vsqqoj - SM Examiner http://bit.ly/12rDBvk

    - Represented Viralheat as a speaker at multiple startup/social media events around the Bay Area and Sacramento.

  • Vice President, Business Development

    Hasai, Inc

    - 1 year 9 months

    Redwood City, CA

    • Developed and executed highly effective sales pitches to win over $150k with clients like Venturebeat, IGN, eBay, Salesforce, Google Analytics, Tagged and Badgeville
    • Worked with clients to create custom marketing plans and goal-oriented campaigns using content marketing, infographics, SEO and social media channels
    • Leveraged my status as a social media power user to help drive client’s branding through personal interviews, speaking engagements and social media programs
    • Improved…

    • Developed and executed highly effective sales pitches to win over $150k with clients like Venturebeat, IGN, eBay, Salesforce, Google Analytics, Tagged and Badgeville
    • Worked with clients to create custom marketing plans and goal-oriented campaigns using content marketing, infographics, SEO and social media channels
    • Leveraged my status as a social media power user to help drive client’s branding through personal interviews, speaking engagements and social media programs
    • Improved client monthly visitor statistics by more than 100% through social media campaigns and content optimization by tracking analytics

  • Village Voice Media Graphic

    Social Media Strategist

    Village Voice Media

    - 1 year 4 months

    • Ran social media for 15+ VVM newspaper web sites (20 sites total incl. national blogs)
    • Allocated budget for VVM’s social media marketing strategies totaling several thousand dollars per month
    • Advised over 45 employees on how to improve Twitter and Facebook community interaction through a series of self-generated audits
    • Increased unique visitor referrals to Village Volice Media sites by more than 100% over the course of one year on the job through social media strategies…

    • Ran social media for 15+ VVM newspaper web sites (20 sites total incl. national blogs)
    • Allocated budget for VVM’s social media marketing strategies totaling several thousand dollars per month
    • Advised over 45 employees on how to improve Twitter and Facebook community interaction through a series of self-generated audits
    • Increased unique visitor referrals to Village Volice Media sites by more than 100% over the course of one year on the job through social media strategies utilizing Digg, Reddit, StumbleUpon and others; brought 3 million page views per month to VVM sites

  • NBC Bay Area Graphic

    Web Editor at NBCBayArea.com, Broadcast News Writer

    NBC Bay Area

    - 3 years

    San Jose, San Francisco

    • Wrote dozens of stories every day for NBC web sites on wide array of subjects including politics, business, crime, weather, sports and many others.
    • Helped create, manage and promote all sections of nbcbayarea.com.
    • Founded, ran original Twitter and Facebook accounts for nbcbayarea.com.
    • Wrote news stories that appeared on all newscasts.

  • CBS News, KPIX Channel 5 Graphic

    Broadcast News Producer, Writer

    CBS News, KPIX Channel 5

    - 1 year

    San Francisco, CA.

    • Wrote and produced weekend early and evening shows; Also produced weekday morning show
    • Responsible for determining news content for shows
    • Coordinated team of anchors, reporters, writers, photographers, graphic artists, and production staff
    • Executed live broadcasts in control room; led on-the-fly breaking news coverage
    • Wrote stories for all TV news broadcasts at KPIX

  • KRON-TV Graphic

    News Writer

    KRON-TV

    - 1 year

    Wrote for all KRON news shows.

  • KEYT Santa Barbara Graphic

    TV Reporter, Radio News Anchor

    KEYT Santa Barbara

    - 7 years 1 month

    Santa Barbara, CA

    • Generated, researched story ideas and reported live in the field for KEYT news broadcasts.
    • Conducted
interviews, wrote stories and edited them in the field
    • Reported news stories on air in the form of “live-shots” on location


    • Wrote and anchored live news cut-ins on KEYT’s radio station
    • Conducted live interviews on the air with politicians, celebrities and newsmakers
    • Produced radio morning show for four years, creating music and news related segments that helped give…

    • Generated, researched story ideas and reported live in the field for KEYT news broadcasts.
    • Conducted
interviews, wrote stories and edited them in the field
    • Reported news stories on air in the form of “live-shots” on location


    • Wrote and anchored live news cut-ins on KEYT’s radio station
    • Conducted live interviews on the air with politicians, celebrities and newsmakers
    • Produced radio morning show for four years, creating music and news related segments that helped give the show the 4th highest Arbitron ratings among more than 20 stations in the Santa Barbara area
    • Served as PSA Director of radio station for five years, producing community calendar segments, promotional station advertisements and public service announcements

  • KEYT-TV Graphic

    News Writer, Producer, Editor, Intern

    KEYT-TV

    - 4 years

    Santa Barbara, California Area

    • Wrote, produced KEYT news broadcasts
    • Edited Stories for news broadcasts
    • Operated camera and teleprompter for newscasts
    • Generated stories and coordinated reporter schedules

Education

  • UC Santa Barbara Graphic

    UC Santa Barbara

    Masters Education

    -

    Activities and Societies: Completed Graduate School of Education, Obtained Masters in Education, student-taught at a local high school and a junior school for two semesters

  • UC Santa Barbara Graphic

    UC Santa Barbara

    BA Communications

    -

    Activities and Societies: Obtained Minors in French and Coaching

  • St. Ignatius College Prep

    -

    -

Skills

Publications

Projects

  • 60 Seconds in Social Media

    -

    "60 Seconds in Social Media" is an infographic my team created. This is a highly shareable one that spread like wildfire. It has a clean and basic design, not as heavily complex and loaded with data as some graphics. It appeared on BusinessInsider, MediaBistro, SocialMediaToday, and several dozen other small sites. It went viral on Pinterest; with more than 1,000 repins.

    Other creators
    See project

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

Recommendations received

View John’s full profile

  • See who you know in common
  • Get introduced
  • Contact John directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named John Boitnott in United States

Add new skills with these courses