Kevin Robinson

In February of 2024 I was given the opportunity and additional scope to build out a new Academic marketing team to focus on higher education on behalf of Siemens Digital Industries Software.

The Smart Student's Guide to Smart Manufacturing - Co-Marketing agreement with Mike Nager

We partnered with author Mike Nager and his wonderful book to create some companion marketing content to support the effort while giving away 1000 copies of the books on Siemens behalf.

A series of webcasts to celebrate Autodesk the anniversary of adding the Vault technology to our portfolio. These webcasts included internal experts and customers presenting awareness content for new prospects and advanced workflows for existing users of Vault. We had over 700 unique attendees and 2500 sessions registrants spanning three total days across the two years we ran the webcasts during December.

Created and launched 5 customer facing Autodesk Inventor user groups across various regions.

Created and launched the 4 original Autodesk Web based user groups for Autodesk Vault / Data Management, Autodesk Inventor, AutoCAD Electrical and Autodesk Alias

We created an end user focused brand called the Autodesk CAD Geeks which focused purely on our customer's end users. This started out as a simply "Ask the CAD Geeks" email account where customers could email us any questions and we would respond. Then over the years this turned into the basis of our email campaigns, a blog, other social networking, magnets, coffee mugs, mouse pads and t-shirts. Eventually this became a key competitive differentiator for us when price and other levels are… Show more

We created an end user focused brand called the Autodesk CAD Geeks which focused purely on our customer's end users. This started out as a simply "Ask the CAD Geeks" email account where customers could email us any questions and we would respond. Then over the years this turned into the basis of our email campaigns, a blog, other social networking, magnets, coffee mugs, mouse pads and t-shirts. Eventually this became a key competitive differentiator for us when price and other levels are service were the same. Show less

When I first joined the company our Autodesk focused team did not have our own Autodesk portion of the company website. While the products we resold, and services we offered were available for many of our vendors we didn't have specifics on the Autodesk portfolio. Myself and a group of worked together to launch our own Autodesk Solutions sub-site which became the foundation for many of our go to market efforts for years to come. Years later this sub-site is still one of the strongest customer… Show more

When I first joined the company our Autodesk focused team did not have our own Autodesk portion of the company website. While the products we resold, and services we offered were available for many of our vendors we didn't have specifics on the Autodesk portfolio. Myself and a group of worked together to launch our own Autodesk Solutions sub-site which became the foundation for many of our go to market efforts for years to come. Years later this sub-site is still one of the strongest customer facing elements of the entire Tata Technologies website. Show less