About
Lee Somerhalder stands at the forefront of demand generation, bridging strategic…
Articles by Lee
Contributions
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How can you use demos to educate and inform your audience?
Make the demo interactive. Plan for ways to engage with the prospects and deliver the summary of the recorded demo after the meeting for future reference. It's also wise to document the demo feedback in your CRM (Multiple select pick lists) to allow product marketing to enhance the feature set and find new revenue opportunities.
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How can you use demos to educate and inform your audience?
To optimize your demo, treat it as an evolving process rather than a static presentation. Continuously test, measure, and refine it by collecting and analyzing data like attendance, engagement, feedback, conversion rates, and retention. Actively seek and incorporate feedback from your audience, team, and peers. Utilize tools such as surveys, analytics, and video recordings to gain insights and make informed adjustments. This approach ensures your demo remains effective, impactful, and aligned with the evolving needs and preferences of your target audience.
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How can you use demos to educate and inform your audience?
Demos are a pivotal marketing tool that serve multiple purposes: they educate your audience about your product's problem-solving capabilities and benefits, engage them through a tangible experience, and provide an opportunity for valuable feedback. By offering a clear, hands-on demonstration, demos build trust and credibility, while also allowing for customization to address specific client needs. This approach not only sets your product apart from competitors but also facilitates quicker, informed decision-making among potential customers, effectively shortening sales cycles and enhancing conversion rates.
Activity
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Some big news. I hope to see Bajaj management take the time to further understand the power of the US market. There is lots of opportunity for KTM…
Some big news. I hope to see Bajaj management take the time to further understand the power of the US market. There is lots of opportunity for KTM…
Liked by Lee Somerhalder
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Having clinched our first podium finish in the ABB FIA Formula E World Championship last month in Miami, USA, the Lola Yamaha ABT team will be…
Having clinched our first podium finish in the ABB FIA Formula E World Championship last month in Miami, USA, the Lola Yamaha ABT team will be…
Liked by Lee Somerhalder
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Triumph Motorcycles are seeking three experienced, commercially focused, and performance-driven individuals based from Factory 2 in Hinckley. • Head…
Triumph Motorcycles are seeking three experienced, commercially focused, and performance-driven individuals based from Factory 2 in Hinckley. • Head…
Liked by Lee Somerhalder
Experience
Education
Licenses & Certifications
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Trail, Backcountry & Wilderness First Aid
Survival Med
IssuedCredential ID 65e3b504d169ddc2500b2c84 -
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Volunteer Experience
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Volunteer
NW Metro Atlanta Habitat for Humanity
- Present 14 years 5 months
Social Services
Atlanta Gas Light volunteers in partnership with Atlanta Habitat for Humanity helped construct the first home in what will be an environmentally sustainable community in metropolitan Atlanta. The new home, located in Verbena Place, a subdivision in the northwest section of the city, was built at 134 Gaslight Lane, a tribute to AGL Resources Private Foundation whose generous donation of land was the inspiration behind the green-inspired neighborhood. Atlanta Gas Light has supported Atlanta…
Atlanta Gas Light volunteers in partnership with Atlanta Habitat for Humanity helped construct the first home in what will be an environmentally sustainable community in metropolitan Atlanta. The new home, located in Verbena Place, a subdivision in the northwest section of the city, was built at 134 Gaslight Lane, a tribute to AGL Resources Private Foundation whose generous donation of land was the inspiration behind the green-inspired neighborhood. Atlanta Gas Light has supported Atlanta Habitat for Humanity in 19 build projects since 2001.
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Contributor
Susan G. Komen
- Present 12 years 1 month
Health
It's simple. We're fighting breast cancer in Greater Atlanta. How?
Funding programs that support those in the fight to save lives
Educating Greater Atlanta about breast cancer risk factors, the importance of early detection and the resources that are available to them -
Product Rescue Center Volunteer
Atlanta Community Food Bank
- Present 12 years
Social Services
Food Bank trucks pick up goods from food drives, grocery stores and manufacturers, and drop them off at the Product Rescue Center every day. Teams of trained volunteers then inspect, sort and pack these goods. This area of operation is crucial as it ensures that retail, salvage and food drive donations will be safe and wholesome for distribution to people in need.
The Product Rescue Center provides great hands-on experience in a diverse and social atmosphere. It's ideal for groups of up…Food Bank trucks pick up goods from food drives, grocery stores and manufacturers, and drop them off at the Product Rescue Center every day. Teams of trained volunteers then inspect, sort and pack these goods. This area of operation is crucial as it ensures that retail, salvage and food drive donations will be safe and wholesome for distribution to people in need.
The Product Rescue Center provides great hands-on experience in a diverse and social atmosphere. It's ideal for groups of up to 25 people ages eight and up, as well as individuals, families and friends! Often, multiple groups and individuals are combined to form a single shift, offering the opportunity for your group to meet other groups interested in serving the community. -
Volunteer
Breakthrough Austin
- Present 10 years 4 months
Education
Breakthrough Austin provides a path through college, beginning in middle school, for low-income students who will become first-generation college graduates. We believe that every child, regardless of their neighborhood, family economic status or ethnicity, can and should go to college. Unfortunately, statistics say students from low-income communities won’t make it to college without significant intervention. In fact, only 11% of Central Texas students from low-income communities finish…
Breakthrough Austin provides a path through college, beginning in middle school, for low-income students who will become first-generation college graduates. We believe that every child, regardless of their neighborhood, family economic status or ethnicity, can and should go to college. Unfortunately, statistics say students from low-income communities won’t make it to college without significant intervention. In fact, only 11% of Central Texas students from low-income communities finish college.
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Driver
Open Hand Atlanta
- Present 9 years 5 months
Poverty Alleviation
It’s about doing the right thing. Because many of our friends and neighbors cannot afford proper nutrition, some are too sick to prepare their own meals, and thousands of others are at risk for chronic disease simply because of their diets.
Publications
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5 Questions: Lee Somerhalder of TekStream
Silverpop Systems
This month, I’m excited to have Lee Somerhalder from TekStream as the subject of my “5 questions” customer blog. TekStream, based in Atlanta, has been a Silverpop customer for one year. The company is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter suite. With its goal to become a $50 million Oracle Partner in five years by helping enterprise businesses scale data effectively, TekStream is very focused on leveraging a well-tuned…
This month, I’m excited to have Lee Somerhalder from TekStream as the subject of my “5 questions” customer blog. TekStream, based in Atlanta, has been a Silverpop customer for one year. The company is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter suite. With its goal to become a $50 million Oracle Partner in five years by helping enterprise businesses scale data effectively, TekStream is very focused on leveraging a well-tuned marketing automation platform in an enterprise environment.
Projects
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TekStream Solutions
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TekStream is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter Suite worldwide.
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Honors & Awards
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Speaker at LinkedIn Convention NYC
LinkedIn.com
Invited by LinkedIn to present my Case Study on Content Marketing in New Your City for 2,000 attendees. TekStream Personas Build People - What do your buyers have in common - Look at historical data and create buckets - Segment by LOB with buying behaviors mapped to sales cycle - Name your personas. Give them life with demographic detail. Refer to them in meetings What Behaviors Map to Buying metrics? - Opened an pricing sheet email, watched a webinar, downloaded an eBook… - What are the most…
Invited by LinkedIn to present my Case Study on Content Marketing in New Your City for 2,000 attendees. TekStream Personas Build People - What do your buyers have in common - Look at historical data and create buckets - Segment by LOB with buying behaviors mapped to sales cycle - Name your personas. Give them life with demographic detail. Refer to them in meetings What Behaviors Map to Buying metrics? - Opened an pricing sheet email, watched a webinar, downloaded an eBook… - What are the most important indicators? Weigh them on a 1-100 scale - What roles typically engage in research and which make the buying decision Leverage Behavioral Marketing Metrics to Drive Content - Marketing Automation platforms such at Silverpop allow real-time behavioral analytics - Create automated campaigns and lead routing to simplify the sales cycle Go! - Write content with a specific persona in mind – Build the call-to-action based on their behaviors - Find channels that your personas visit, distribute content to those channels - Consistently refine your personas – Times change, so do buyers – Every 6 months
Languages
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Spanish
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Recommendations received
6 people have recommended Lee
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Excited to share that I’ve joined Samsung Electronics America as Head of Media, US for Mobile Experiences. I’ve always been drawn to the pulse of…
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Amazing role at a fantastic organization!!
Amazing role at a fantastic organization!!
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Thrilled to kick things off as the founding AE at Credit Pulse! The team is small but mighty, and the culture is already something special. Huge…
Thrilled to kick things off as the founding AE at Credit Pulse! The team is small but mighty, and the culture is already something special. Huge…
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This isn’t about babysitting tasks. It’s about owning outcomes. You’ll align teams, tighten up timelines, eliminate confusion, and move real projects…
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Thrilled to embark on an exciting new journey as “Elite International Events Manager” at Euronext! I can't wait to meet my new colleagues, create…
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Still interviewing for this brand role with a leading global outdoor products company. Great opportunity to join a growing team, full-time, hybrid…
Still interviewing for this brand role with a leading global outdoor products company. Great opportunity to join a growing team, full-time, hybrid…
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If you thrive at the crossroads of creativity and inspiration, this role has your name all over it. We’re looking for a Global Brand Manager to…
If you thrive at the crossroads of creativity and inspiration, this role has your name all over it. We’re looking for a Global Brand Manager to…
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