Lee Somerhalder

Lee Somerhalder

Smyrna, Georgia, United States
3K followers 500+ connections

About

Lee Somerhalder stands at the forefront of demand generation, bridging strategic…

Articles by Lee

Contributions

Activity

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Experience

  • Maytronics Graphic

    Maytronics

    Atlanta, GA

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    Atlanta, GA

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    Greater Atlanta Area

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    Atlanta, GA

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    Atlanta, Georgia, United States

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    Greater Atlanta Area

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    Atlanta, GA

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    Austin, TX

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    Atlanta, GA

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    Greater Atlanta Area

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    Atlanta, GA

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    Austin, TX

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    Austin, TX

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    Atlanta, GA

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    Boulder, CO

Education

Licenses & Certifications

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Volunteer Experience

  • NW Metro Atlanta Habitat for Humanity Graphic

    Volunteer

    NW Metro Atlanta Habitat for Humanity

    - Present 14 years 5 months

    Social Services

    Atlanta Gas Light volunteers in partnership with Atlanta Habitat for Humanity helped construct the first home in what will be an environmentally sustainable community in metropolitan Atlanta. The new home, located in Verbena Place, a subdivision in the northwest section of the city, was built at 134 Gaslight Lane, a tribute to AGL Resources Private Foundation whose generous donation of land was the inspiration behind the green-inspired neighborhood. Atlanta Gas Light has supported Atlanta…

    Atlanta Gas Light volunteers in partnership with Atlanta Habitat for Humanity helped construct the first home in what will be an environmentally sustainable community in metropolitan Atlanta. The new home, located in Verbena Place, a subdivision in the northwest section of the city, was built at 134 Gaslight Lane, a tribute to AGL Resources Private Foundation whose generous donation of land was the inspiration behind the green-inspired neighborhood. Atlanta Gas Light has supported Atlanta Habitat for Humanity in 19 build projects since 2001.

  • Susan G. Komen Graphic

    Contributor

    Susan G. Komen

    - Present 12 years 1 month

    Health

    It's simple. We're fighting breast cancer in Greater Atlanta. How?
    Funding programs that support those in the fight to save lives
    Educating Greater Atlanta about breast cancer risk factors, the importance of early detection and the resources that are available to them

  • Product Rescue Center Volunteer

    Atlanta Community Food Bank

    - Present 12 years

    Social Services

    Food Bank trucks pick up goods from food drives, grocery stores and manufacturers, and drop them off at the Product Rescue Center every day. Teams of trained volunteers then inspect, sort and pack these goods. This area of operation is crucial as it ensures that retail, salvage and food drive donations will be safe and wholesome for distribution to people in need.

    The Product Rescue Center provides great hands-on experience in a diverse and social atmosphere. It's ideal for groups of up…

    Food Bank trucks pick up goods from food drives, grocery stores and manufacturers, and drop them off at the Product Rescue Center every day. Teams of trained volunteers then inspect, sort and pack these goods. This area of operation is crucial as it ensures that retail, salvage and food drive donations will be safe and wholesome for distribution to people in need.

    The Product Rescue Center provides great hands-on experience in a diverse and social atmosphere. It's ideal for groups of up to 25 people ages eight and up, as well as individuals, families and friends! Often, multiple groups and individuals are combined to form a single shift, offering the opportunity for your group to meet other groups interested in serving the community.

  • Breakthrough Austin Graphic

    Volunteer

    Breakthrough Austin

    - Present 10 years 4 months

    Education

    Breakthrough Austin provides a path through college, beginning in middle school, for low-income students who will become first-generation college graduates. We believe that every child, regardless of their neighborhood, family economic status or ethnicity, can and should go to college. Unfortunately, statistics say students from low-income communities won’t make it to college without significant intervention. In fact, only 11% of Central Texas students from low-income communities finish…

    Breakthrough Austin provides a path through college, beginning in middle school, for low-income students who will become first-generation college graduates. We believe that every child, regardless of their neighborhood, family economic status or ethnicity, can and should go to college. Unfortunately, statistics say students from low-income communities won’t make it to college without significant intervention. In fact, only 11% of Central Texas students from low-income communities finish college.

  • Open Hand Atlanta Graphic

    Driver

    Open Hand Atlanta

    - Present 9 years 5 months

    Poverty Alleviation

    It’s about doing the right thing. Because many of our friends and neighbors cannot afford proper nutrition, some are too sick to prepare their own meals, and thousands of others are at risk for chronic disease simply because of their diets.

Publications

  • 5 Questions: Lee Somerhalder of TekStream

    Silverpop Systems

    This month, I’m excited to have Lee Somerhalder from TekStream as the subject of my “5 questions” customer blog. TekStream, based in Atlanta, has been a Silverpop customer for one year. The company is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter suite. With its goal to become a $50 million Oracle Partner in five years by helping enterprise businesses scale data effectively, TekStream is very focused on leveraging a well-tuned…

    This month, I’m excited to have Lee Somerhalder from TekStream as the subject of my “5 questions” customer blog. TekStream, based in Atlanta, has been a Silverpop customer for one year. The company is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter suite. With its goal to become a $50 million Oracle Partner in five years by helping enterprise businesses scale data effectively, TekStream is very focused on leveraging a well-tuned marketing automation platform in an enterprise environment.

    See publication

Projects

  • TekStream Solutions

    - Present

    TekStream is an Oracle Gold Partner specializing in the sales, deployment, resourcing and service of the Oracle WebCenter Suite worldwide.

    Other creators
    • Spanish
    See project

Honors & Awards

  • Speaker at LinkedIn Convention NYC

    LinkedIn.com

    Invited by LinkedIn to present my Case Study on Content Marketing in New Your City for 2,000 attendees. TekStream Personas Build People - What do your buyers have in common - Look at historical data and create buckets - Segment by LOB with buying behaviors mapped to sales cycle - Name your personas. Give them life with demographic detail. Refer to them in meetings What Behaviors Map to Buying metrics? - Opened an pricing sheet email, watched a webinar, downloaded an eBook… - What are the most…

    Invited by LinkedIn to present my Case Study on Content Marketing in New Your City for 2,000 attendees. TekStream Personas Build People - What do your buyers have in common - Look at historical data and create buckets - Segment by LOB with buying behaviors mapped to sales cycle - Name your personas. Give them life with demographic detail. Refer to them in meetings What Behaviors Map to Buying metrics? - Opened an pricing sheet email, watched a webinar, downloaded an eBook… - What are the most important indicators? Weigh them on a 1-100 scale - What roles typically engage in research and which make the buying decision Leverage Behavioral Marketing Metrics to Drive Content - Marketing Automation platforms such at Silverpop allow real-time behavioral analytics - Create automated campaigns and lead routing to simplify the sales cycle Go! - Write content with a specific persona in mind – Build the call-to-action based on their behaviors - Find channels that your personas visit, distribute content to those channels - Consistently refine your personas – Times change, so do buyers – Every 6 months

Languages

  • Spanish

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