About
Marketing leader with a track record of driving growth for brands from start-ups to large…
Articles by Lisa
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Early Bird Catches the Worm!
Early Bird Catches the Worm!
One of my favorite sayings! This phrase was first recorded in John Ray's A collection of English proverbs 1670.…
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Activity
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A parade of perennials coming from our Oregon nursery! Flowers to foliage (look at those stems on Gooseberry Sundae Hosta!), they have all the color…
A parade of perennials coming from our Oregon nursery! Flowers to foliage (look at those stems on Gooseberry Sundae Hosta!), they have all the color…
Liked by Lisa VanEps
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DAY 2 | Creators are highlighted as a vital force in today's marketing landscape, helping brands stay culturally relevant while fostering deeper…
DAY 2 | Creators are highlighted as a vital force in today's marketing landscape, helping brands stay culturally relevant while fostering deeper…
Liked by Lisa VanEps
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Marketing Committee Member
Pinky Swear Foundation
- 4 years 8 months
Health
Pinky Swear Foundation works to help support families during their child's cancer journey. The hardships inflicted on families because of childhood cancer are often not quantifiable. The financial burden of increased expenses, while income may be decreased - due to reduced work hours or even unpaid, extended leave - can seem overwhelming. The stress reliever of a weekend of family fun is immeasurable. A sigh of relief knowing that the mortgage is paid for the month is another. Pinky Swear…
Pinky Swear Foundation works to help support families during their child's cancer journey. The hardships inflicted on families because of childhood cancer are often not quantifiable. The financial burden of increased expenses, while income may be decreased - due to reduced work hours or even unpaid, extended leave - can seem overwhelming. The stress reliever of a weekend of family fun is immeasurable. A sigh of relief knowing that the mortgage is paid for the month is another. Pinky Swear Foundation’s financial assistance and family experience programs provide help to these families in need.
Since 2003, Pinky Swear Foundation has supported families' quality-of-life with direct financial aid for basic needs, and through experiences that create emotional support, including:
Stable housing: Rent and mortgage payments
Reliable transportation: Car payments, insurance, and gas cards
Groceries: Healthy food on the table for kids and families
Payments for bills: Utilities and other unique family needs
Memorable experiences through family getaways: Worry-free, quality time together out of the hospital
Ability to stay with their sick child and reduce expenses: Convenient, stocked food pantries in hospitals
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Community Volunteer
Guardian Angels Senior Services
- Present 11 years 10 months
Health
Community volunteer providing 1:1 friendship and support to Seniors who live at Guardian Angels.
It is an honor and a joy to visit each week with residents at Guardian Angels.
Projects
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Play with Your Food!
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◆Key Project Directed by CMO - Mark Addicks - Creating new and fun ways to engage snacks consumers.
◆Developed "Seasonal" concepts to inspire consumers managing creative development with artists & food scientists.
◆Created content from inception to photography over a 12 month plan-o-gram.
◆Digital Roadmap creation to publish content in key markets including; BettyCrocker.com, Que Rica Vida, ABC Good Morning America.
✔ Resulting in expanding content impressions and digital…◆Key Project Directed by CMO - Mark Addicks - Creating new and fun ways to engage snacks consumers.
◆Developed "Seasonal" concepts to inspire consumers managing creative development with artists & food scientists.
◆Created content from inception to photography over a 12 month plan-o-gram.
◆Digital Roadmap creation to publish content in key markets including; BettyCrocker.com, Que Rica Vida, ABC Good Morning America.
✔ Resulting in expanding content impressions and digital expansion for a 12 month period. Project spanned only a few months. High profile project executed successfully.
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Brand Expansion / General Mills
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◆ Key brand expansion initiative to develop a new process to develop strategic external projects with OEM suppliers.
◆ Developed process and accelerated model to increase new launch pipelines.
◆ Successful to onboard three new OEM suppliers for GMI Brands.
✔Recommendation by John Allgaier, Director Licensing General Mills
"Lisa worked for our Licensing Team at General Mills. Our objective for Lisa was to create new licensing business opportunities. This role required Lisa to…◆ Key brand expansion initiative to develop a new process to develop strategic external projects with OEM suppliers.
◆ Developed process and accelerated model to increase new launch pipelines.
◆ Successful to onboard three new OEM suppliers for GMI Brands.
✔Recommendation by John Allgaier, Director Licensing General Mills
"Lisa worked for our Licensing Team at General Mills. Our objective for Lisa was to create new licensing business opportunities. This role required Lisa to match our brands with potential business opportunities and then selling the concept to potential business partners. Lisa excelled at both the business acumen to create new opportunities, as well as selling this idea to both our licensing team and future partners."
Recommendations received
13 people have recommended Lisa
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