Michael West

Michael West

Grand Rapids Metropolitan Area
2K followers 500+ connections

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About

As a passionate digital marketing and demand generation leader, I thrive at the…

Activity

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Experience

  • Terryberry Graphic

    Terryberry

    Grand Rapids Metropolitan Area

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    Grand Rapids Metropolitan Area

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    Grand Rapids Metropolitan Area

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Education

  • Central Michigan University Graphic

    Central Michigan University

    Activities and Societies: University Recreation, Intramural Sports, Deans List

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  • - Present

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    Invited by Google (via our ad agency) to an AMP (Accelerated Mobile Pages) workshop, I gained in-depth knowledge of the platform, including upcoming features and development best practices. As the sole digital marketer among a group of developers, engineers, and IT professionals, I applied this learning by rebuilding a key landing page during the hackathon. The result: a first paint of 492ms and a fully loaded time of 1.1 seconds.

Licenses & Certifications

  • Google Ads Search Certification Graphic

    Google Ads Search Certification

    Google

    Issued
  • Marketing Automation Certified User Graphic

    Marketing Automation Certified User

    SharpSpring

    Issued
  • PPC Master Certification Graphic

    PPC Master Certification

    Market Motive

    Issued
  • Google Tag Manager Fundamentals Certification Graphic

    Google Tag Manager Fundamentals Certification

    Google

    Issued
  • Google Analytics IQ Certification Graphic

    Google Analytics IQ Certification

    Google

    Issued
  • VMware Sales Professional (VSP 5) Graphic

    VMware Sales Professional (VSP 5)

    VMware

    Issued

Volunteer Experience

  • Be The Match operated by National Marrow Donor Program Graphic

    Promoter/Donor

    Be The Match operated by National Marrow Donor Program

    - Present 12 years 5 months

    Health

    You can join the bone marrow registry here: https://bethematch.org/support-the-cause/donate-bone-marrow/join-the-marrow-registry/ I have gained a great desire to support the National Marrow Donor Program once my sister received a bone marrow donation to save her life. In comparison to blood donations, marrow donations are a little harder to come by and is extremely hard to match patients who need transplants. For a little pain in the hip you could save someones life. That's not too much to ask…

    You can join the bone marrow registry here: https://bethematch.org/support-the-cause/donate-bone-marrow/join-the-marrow-registry/ I have gained a great desire to support the National Marrow Donor Program once my sister received a bone marrow donation to save her life. In comparison to blood donations, marrow donations are a little harder to come by and is extremely hard to match patients who need transplants. For a little pain in the hip you could save someones life. That's not too much to ask for. I want to help build a vast marrow bank to ensure each patient in need of a transplant has a donor.

Courses

  • Advertising Fundamentals

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  • Applied Business Statistics

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  • Business Calculus

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  • Business Ethics

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  • Communications: Managerial Applications

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  • Digital Analytics Fundamentals

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  • Display Advertising

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  • Dynamics of Organizational Behavior

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  • Ecommerce Analytics: From Data to Decisions

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  • Effective Management of Human Resources in Organizations

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  • Google AMP Hackathon

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  • Google Analytics Platform Principles

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  • Google Tag Manager Fundamentals

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  • Human Resources Managment

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  • Information Systems

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  • Integrated Financial Analysis

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  • Integrated Marketing Management

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  • Integrated Supply Chain Management

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  • Intermediate Financial Management

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  • International Business

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  • Managerial Accounting

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  • Marketing Communications

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  • Mobile Advertising

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  • Mobile App Analytics Fundamentals

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  • Modern Website Design

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  • PPC Foundations

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  • PPC Master Certification Course

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  • Retail Managment

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  • SEO Foundations

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  • SEO Practitioner Certification

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  • Search Advertising

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  • Shopping Advertising

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  • Strategic Management

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  • Video Advertising

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Projects

  • Marketing Automation Manager @ SPRY IDEAS

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    Optimized marketing campaigns and workflows through expertise in marketing automation, collaborating with teams and clients to drive efficiency and results. Designed and tested email campaigns, delivered client training, and managed Salesforce CRM workflows and integrations to enhance data management and performance.

  • Account Executive | Business Development & Training Specialist @ NEW HORIZONS LEARNING CENTERS

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    Developed and delivered tailored training programs aligned with client business and technology needs, enhancing employee performance and workforce development. Built strong relationships with executives by designing customized solutions and presenting proposals to address strategic training goals.

Honors & Awards

  • Achievement of Innovation Award

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    Recognized for developing and implementing innovative marketing strategies that drove significant business growth.

  • Deans List

    Central Michigan University

    2012, 2013

  • SAP One-Course Award of Recognition

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  • Central Michigan University College of Business Administration Outstanding Integrated Core Project Award

    Central Michigan University

    Achieved top team honors for the Comprehensive Strategic Plan, a challenging semester-long project requiring integration of marketing, supply chain management, and finance concepts. Our profit-enhancing strategy was presented to a panel of faculty and college leadership, including the Assistant Dean and Dean of the College of Business.

  • Guardian Industries Educational Foundation Scholarship

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  • Detroit Free Press Scholar Athlete Award

    Detroit Free Press

  • Varsity Basketball Captain

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