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Panamplify is a comprehensive client reporting solution for all marketing agencies from…
Articles by Michael
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Marketing: Dashboards and Reports are NOT the same thing
Marketing: Dashboards and Reports are NOT the same thing
In Part 1 of Reporting vs Dashboards, I pointed out the basic differences between what I called "operators" and…
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Marketing: Reporting vs Dashboards
Marketing: Reporting vs Dashboards
One thing seems clear: Marketing technology, such that it is, is eating the agency world. Sure, it is inevitable, given…
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The Brits will be sparring over influencer marketing at Digital Fight Club at the Cannes Lions International Festival of Creativity. Queensberry…
The Brits will be sparring over influencer marketing at Digital Fight Club at the Cannes Lions International Festival of Creativity. Queensberry…
Shared by Michael Pratt
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Cannes Lions International Festival of Creativity has the word "creative" in it, right? Does anyone ever actually talk about the ROI of said…
Cannes Lions International Festival of Creativity has the word "creative" in it, right? Does anyone ever actually talk about the ROI of said…
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Time for another knock down drag out. This time on Personalization & Scale...Can you have both? We'll find out. Kendra Hatcher King Global Chief…
Time for another knock down drag out. This time on Personalization & Scale...Can you have both? We'll find out. Kendra Hatcher King Global Chief…
Shared by Michael Pratt
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Fighting in a Digital Fight Club is quite hard, to say the least. Know what's harder? Fighting in front of a bunch of big name CMOs about the very…
Fighting in a Digital Fight Club is quite hard, to say the least. Know what's harder? Fighting in front of a bunch of big name CMOs about the very…
Shared by Michael Pratt
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