Patrick Ward
Director, Institutional Marketing at Vanguard | Financial Services | FinTech | Advertising | Digital Marketing | ex-Media.Monks and ex-Wedbush Securities
New York City Metropolitan Area
17K followers
500+ connections
About
Seasoned marketing leader with 13 years of experience across Financial Services/Fintech, AdTech, Advertising, and Digital Marketing. Currently Director, Institutional Marketing for Vanguard, one of the top 5 global leaders in asset management with over $10 trillion AUM and over 50 million clients. Leads Vanguard’s Institutional Client Experience Team in delivering marketing strategy and execution for Vanguard’s S&P 500 clients and prospective clients, ensuring customized, compliant, and scalable campaigns across the client/investor journey working hand-in-hand with the top institutional sales people at the firm.
Deep expertise in building and scaling global marketing teams to drive major client acquisition and retention, while constructing world-class campaigns working for such companies as Vanguard, Media.Monks ($1 billion in revenue and 8,000 employees, acquired and led by WPP Founder, Sir Martin Sorrell) & Wedbush Securities ($500 million in revenue, worked at both Financial Services division and Fintech division) with such major clients & partners as Oracle, Allianz, Nike, Walmart, Sony, Fiji Airways, and U.S. Space Force. Worked with the same management team from 2019 to 2024 (5 years) with Media.Monks and Rootstrap.
My track record includes: (i) recent appointment at Vanguard as Director, Institutional Marketing (ii) 30-70% revenue growth (across my 4 main companies) which is 2-4X the industry average for marketing teams; (iii) generated combined revenues of over $100 million for my companies (iv) built and led marketing teams of up to 25 with deep geographic expertise, primarily focused on the U.S. and also with significant oversight for LATAM, EMEA, & APAC markets; and (v) award-winning achievements including Webby’s, American Advertising Federation, and Adweek.
Articles by Patrick
Activity
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❓How is AI changing Enterprise Marketing teams❓ Each day a new, exciting AI innovation is announced. Innovations that are often barred from those…
❓How is AI changing Enterprise Marketing teams❓ Each day a new, exciting AI innovation is announced. Innovations that are often barred from those…
Shared by Patrick Ward
Experience
Education
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University of Sydney
Bachelor’s Degree Commerce (Liberal Studies) 3.6 (top scaled to 3.7 in Australia)
Activities and Societies: University of Sydney Union - Polling Clerk; Sydney University Student Representative Council - Polling Clerk; SU Unimates - President; SU Quidditch Society - Co-founder and External Vice President; AIESEC - Social Media Manager
Double Major: Marketing; Government & International Relations
Minor: Psychology -
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The George Washington University
Academic Exchange Program Political Science, International Affairs, History 3.82 GPA
Activities and Societies: Exchange Student Representative - GWU Class Council
Licenses & Certifications
Volunteer Experience
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Secretary and Board Director
Sydney University Graduates Union North America
- Present 3 years 5 months
Education
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Guest Lecturer
University of North Carolina at Charlotte
- 2 months
Education
Guest Lecturer for Dr. Gary DePaul's Leadership and Management in Learning, Design and Technology Graduate Course
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LinkedIn Instructor
California Lutheran University
- 1 year 1 month
Social Services
Delivered a series of workshops aiding Nonprofit Professionals in leveraging LinkedIn, both from a job-seeking and business development standpoint.
Instructor Profile: https://www.callutheran.edu/centers/nonprofit/who-we-are/profile.html?id=patrick.ward -
LinkedIn Trainer
Nonprofit Learning Lab
- 2 years 1 month
Social Services
Delivered professional development workshop focused on leveraging LinkedIn for nonprofit professionals. Audience consisted of executive directors, c-suite staff, development directors, program directors, volunteer managers, operation directors, and board members.
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Guest Lecturer
University of Southern California Annenberg School for Communication and Journalism
- 1 year 1 month
Education
Guest Lecture series for Professor Yang's Undergraduate and Postgraduate courses, covering AI, Influencer Marketing, and the Tech Trends that are reshaping the worlds of journalism and marketing, and what this means for students upon graduation.
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LinkedIn Instructor
General Assembly
- 3 years
Science and Technology
Commenced teaching workshop series on "Why You Should Be Active On LinkedIn".
The days of LinkedIn as a resume repository are no more. LinkedIn is key for driving B2B sales and prospecting but involves reshaping profiles and how people use the platform.
Attendees take away a process for crafting a LinkedIn content strategy and profile that is easy to produce and drives results for their business, as well as a whole host of tried and tested tips for optimal performance on the…Commenced teaching workshop series on "Why You Should Be Active On LinkedIn".
The days of LinkedIn as a resume repository are no more. LinkedIn is key for driving B2B sales and prospecting but involves reshaping profiles and how people use the platform.
Attendees take away a process for crafting a LinkedIn content strategy and profile that is easy to produce and drives results for their business, as well as a whole host of tried and tested tips for optimal performance on the platform.
Instructor Profile: https://generalassemb.ly/instructors/patrick-ward/19409 -
Teacher
AIESEC
- 3 months
Education
Over 2 months volunteering in Ho Chi Minh City, Vietnam, with a focus on teaching Business-Level English communication skills to final year graduates and Entrepreneurship to high school students.
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Social Media Manager
AIESEC Australia Ltd
- 7 months
Education
Managed Social Media Properties for University of Sydney division of AIESEC, driving event attendance and volunteer abroad sign-ups.
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NSW Generate Program Member
Oaktree
- 9 months
Poverty Alleviation
The Generate Program enables passionate young people to become dedicated and
effective agents of change to lead the battle to combat extreme poverty. This is done through the lens of a dedicated project each semester.
Semester 1: Independently raised over $1600 for Oaktree's Live Below the Line Campaign as well as raising awareness of the issue of extreme poverty and motivating other students to get involved in the campaign.
Semester 2: Formed a team to implement a community…The Generate Program enables passionate young people to become dedicated and
effective agents of change to lead the battle to combat extreme poverty. This is done through the lens of a dedicated project each semester.
Semester 1: Independently raised over $1600 for Oaktree's Live Below the Line Campaign as well as raising awareness of the issue of extreme poverty and motivating other students to get involved in the campaign.
Semester 2: Formed a team to implement a community project to raise over $1000 and awareness of the Ba Futuru Project (Oaktree's partnership with a local NGO in Papua New Guinea to provide skills workshops for unemployed locals and promote healthy conflict resolution). -
Student Mentor for the Inclusive Education Pilot Program
Centre for Disability Studies
- 6 months
Education
Mentored a group of approximately 10 students, providing guidance about how to maximize the value out of university, both from an academic and social perspective. I also helped welcome them into the university community via participation in 'Unimates' events (a university club that aims to bridge the gap between domestic and international students of which I was President)
Skills
Publications
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Why LinkedIn Should Be Your New Best Friend
Positive Phil Podcast
Stale. Boring. Corporate. Some of the words that have been used to describe LinkedIn over the years.
And I get it. It’s not exactly appealing when it’s a self-described ‘Professional Platform’.
Facebook has the largest network effect. Instagram has the pretty filters. Even Twitter has the real-time news aspect. By comparison, it can seem like why should you give LinkedIn any time of day.
But there is one big reason…Opportunity!
I cover the 3 main ways you should be…Stale. Boring. Corporate. Some of the words that have been used to describe LinkedIn over the years.
And I get it. It’s not exactly appealing when it’s a self-described ‘Professional Platform’.
Facebook has the largest network effect. Instagram has the pretty filters. Even Twitter has the real-time news aspect. By comparison, it can seem like why should you give LinkedIn any time of day.
But there is one big reason…Opportunity!
I cover the 3 main ways you should be leveraging LinkedIn around your Profile, Content, and building offline relationships with your online connections. -
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEO Experts)
Databox
Featured as SEO Expert for Most Effective Off-Page SEO Technique.
Ask for feedback on your content rather than asking directly for a link. Thought leaders and industry peers want to be seen as experts and will be more favorable to your brand if you reach out to them with a soft ask or offer of exposure rather than simply begging for a link. -
Why Words Should Drive your Brand’s Differentiation
Next Academy
Words Matter! Before you tinker with targeting, before you settle on a design, before you even choose a platform to distribute your advertising, there are words we implicitly associate with brands.
It might sound elementary, but choosing the right words for your brand’s messaging is critical to being understood by your target audience. -
Dogtown Tech Meetup Signage
Association of Marketing and Communication Professionals
Dogtown Media won a Gold Hermes Creative Award for its Retractable Event Banner. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
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American Advertising Federation Awards Dogtown Media Bronze Addy
Dogtown Media
Dogtown Media, an award-winning app developer, added to the existing haul of illustrious achievements on March 22, 2019, at the American Advertising Awards: Los Angeles Competition. The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. In 2019, there were approximately 40,000 total entries.
Dogtown received a Bronze ADDY for their…Dogtown Media, an award-winning app developer, added to the existing haul of illustrious achievements on March 22, 2019, at the American Advertising Awards: Los Angeles Competition. The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. In 2019, there were approximately 40,000 total entries.
Dogtown received a Bronze ADDY for their brochure in the “Advertising Industry Self-Promotion Brand Elements” category. -
Dogtown Media Ranked Top App Developer in Los Angeles by Clutch
Dogtown Media
Clutch, a B2B Services and Reviews Agency, has Named Dogtown Media a Top App Developer in Los Angeles.
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Dogtown Media Recognized as a Top UX Design Agency in the US
Dogtown Media
Clutch, a B2B Services and Reviews Agency, has Recognized Dogtown Media as one of the Top UX Design Agencies in the United States.
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Dogtown Goes Offline - Promotional Pamphlet
Association of Marketing and Communication Professionals
Dogtown Media won a Gold Marcom Award for its Promotional Pamphlet. The Marcom awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
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Dogtown Media Featured as a Top Mobile App Developer in California by Clutch
Dogtown Media
Clutch, a company that publishes unbiased reviews of B2B companies, has featured Dogtown Media once again in a recent press release of top California mobile app development companies. We’re excited to share that we have been featured highly in their directory list of the top mobile app developers in California.
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Dogtown Media Returns to INC. 5000 Fastest Growing Companies for 2nd Year in a Row
Dogtown Media
Started in 1982, the prestigious Inc. 5000 list of the fastest growing companies in the United States has become the hallmark of entrepreneurial success. The illustrious Inc. 5000 ranks privately held and independent American companies based on their percentage revenue growth over a three-year period. To many of the nation’s top entrepreneurs, inclusion on the list is a milestone, a sign that they have made it. It is the kind of recognition that can push a thriving business even further ahead.
Courses
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Accounting, Business and Society
BUSS1030
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Americanism and Anti-Americanism
USSC2603
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Consumer Behaviour
MKTG2112
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Doing Business in the U.S.
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Economics for Business Decision Making
BUSS1040
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Electronic Marketing
MKTG3110
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Geopolitics
GOVT1105
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History of the American West
HIST3313
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Integrated Business Applications
BUSS3500
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Intro to Comparative Politics
PSC1001
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LA Placement Program
BUSS2501
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Leadership Communication Strategies
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Marketing Communications
MKTG3112
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Marketing Principles
MKTG1001
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Marketing Research
MKTG2113
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Marketing Strategy and Planning
MKTG3118
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Media Politics and Political Communication
GOVT2603
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Modern American Cultural History
AMST2011
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New Products Marketing
MKTG3114
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Politics of International Economic Relations
GOVT2221
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Psychology 1001
PSYC1001
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Psychology 1002
PSYC1002
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Public Opinion and Voting in the U.S.
USSC3601
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Public Relations Management
MKTG3119
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Quantitative Business Analysis
BUSS1020
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Services Marketing
MKTG3117
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Social Change and Politics
GOVT2331
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Space in International Affairs
IAFF3179
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The Business Environment
BUSS1002
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The Roman World to 337 A.D.
HIST2113
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US Politics: Elections, Presidents, Laws
USSC2602
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Understanding Business
BUSS1001
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World Politics
GOVT1202
Honors & Awards
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Topmate Marketing Creator of the Year
Topmate
4 million votes cast globally for the inaugural Topmate Creator Awards, recognizing top creators from around the world.
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LinkedIn Top Voice 2024
LinkedIn
Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program prior to October 2022.
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Mentor of the Year - Honorable Mention
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Earned one of three Honorable Mentions as a Pavilion Mentor of the Year at the 2022 Annual Kick-Off. Pavilion is a private, invitation-only community of sales and marketing professionals at growth-focused companies.
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26th Top B2B Service Provider Globally
Clutch
The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.
B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It recognizes the companies that have gone above and beyond for their clients. -
35th Top B2B Service Provider Globally
Clutch
The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.
B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It recognizes the companies that have gone above and beyond for their clients. -
Inc. 5000 List of Fastest-Growing Companies in America
Inc. Magazine
Rootstrap Returns to the Inc. Magazine Ranking of 5000 Fastest Growing Companies in America at #1817, after growing 235% since 2016.
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Top B2B Service Provider - LATAM
Clutch
B2B research, ratings, and reviews company Clutch announced the top B2B companies in the LATAM market based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It recognizes the companies that have gone above and beyond for their clients.
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2020 Webby Honoree
International Academy of Digital Arts and Sciences
Rootstrap's Generis App - Understand your genes. Be the best version of you, built for GENERIS LLC, was named an Honoree for a Webby in Apps, Mobile, and Voice: Health & Fitness. Our work was honored as among the top 15% of all work entered.
Full Details: https://winners.webbyawards.com/?_ga=2.141468150.578862873.1591210602-1099485628.1589229542#/2020/apps-mobile-and-voice/apps-mobile-sites-general/health-fitness/113220/generis---understand-your-genes.-be-the-best-version-of-you. -
2020 Webby Nominee
International Academy of Digital Arts and Sciences
Rootstrap and Cleo's Cleo - Modern support for parents App, was nominated for a Webby in Apps, Mobile, and Voice: Fashion, Beauty, and Lifestyle. Our work was singled out as one of the five best in the world in its category (and among the top 10% of all work entered), competing for the Internet's two most coveted awards: The Webby Award and The Webby People's Voice Award.
Full Details:…Rootstrap and Cleo's Cleo - Modern support for parents App, was nominated for a Webby in Apps, Mobile, and Voice: Fashion, Beauty, and Lifestyle. Our work was singled out as one of the five best in the world in its category (and among the top 10% of all work entered), competing for the Internet's two most coveted awards: The Webby Award and The Webby People's Voice Award.
Full Details: https://winners.webbyawards.com/?_ga=2.141468150.578862873.1591210602-1099485628.1589229542#/2020/apps-mobile-and-voice/apps-mobile-sites-general/fashion-beauty-lifestyle/113219/cleo---modern-support-for-parents. -
The Americas' Fastest Growing Companies in 2020
Financial Times
The inaugural FT Americas ranking comes at a perilous and uncertain time for many companies, as the coronavirus severely curtails economies, workforces and ultimately growth.
Yet the ranking also highlights 500 businesses across the continent for whom innovation and creativity have paid off — attributes that will underpin resilience and enable many of them to thrive once the worst effects of the pandemic are behind them.
Rootstrap was ranked…The inaugural FT Americas ranking comes at a perilous and uncertain time for many companies, as the coronavirus severely curtails economies, workforces and ultimately growth.
Yet the ranking also highlights 500 businesses across the continent for whom innovation and creativity have paid off — attributes that will underpin resilience and enable many of them to thrive once the worst effects of the pandemic are behind them.
Rootstrap was ranked #261.
https://www.ft.com/content/b0a5e02e-7412-11ea-ad98-044200cb277f -
2020 Software Companies to Watch
The Startup Weekly
The Startup Weekly is proud to present its 2020 Software Companies to Watch. Awardees were selected based on applications received and shortlisted firms identified by The Startup Weekly editorial board. Each awardee was evaluated by a panel of judges comprised of investors, entrepreneurs, executives, and other thought leaders.
Inclusion in the final awards list was based on several factors, including 2019 business achievements, contributions to thought leadership, product and/or service…The Startup Weekly is proud to present its 2020 Software Companies to Watch. Awardees were selected based on applications received and shortlisted firms identified by The Startup Weekly editorial board. Each awardee was evaluated by a panel of judges comprised of investors, entrepreneurs, executives, and other thought leaders.
Inclusion in the final awards list was based on several factors, including 2019 business achievements, contributions to thought leadership, product and/or service strength, and contributions to the business community at large. The category of software was broadly defined to include product companies and entities that work on a professional services model to capture the breadth and depth of the modern day software ecosystem. -
130th Top B2B Service Provider Globally
Clutch
The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.
B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It recognizes the companies that have gone above and beyond for their clients. -
Top 50 Social Selling Pros in B2B On LinkedIn
Skaled Consulting
Featured as one of the Top B2B social sellers in sales and marketing who are taking social selling to the next level on LinkedIn as social engagers.
Full List: https://skaled.com/40-social-sellers-in-b2b-were-following-on-linkedin/ -
2019 Gold Hermes Creative Award for Dogtown Media Retractable Event Banner
Association of Marketing and Communication Professionals
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. -
2019 Webby Nominee
International Academy of Digital Arts and Sciences
Dogtown Media's Know Your Lemons: A Breast Health Education App, built for Worldwide Breast Cancer, was nominated for a Webby in Apps, Mobile, and Voice: Health & Fitness. Our work was singled out as one of the five best in the world in its category (and among the top 10% of all work entered), competing for the Internet's two most coveted awards: The Webby Award and The Webby People's Voice Award.
Full Details:…Dogtown Media's Know Your Lemons: A Breast Health Education App, built for Worldwide Breast Cancer, was nominated for a Webby in Apps, Mobile, and Voice: Health & Fitness. Our work was singled out as one of the five best in the world in its category (and among the top 10% of all work entered), competing for the Internet's two most coveted awards: The Webby Award and The Webby People's Voice Award.
Full Details: https://www.webbyawards.com/winners/2019/apps-mobile-and-voice/apps-mobile-sites-general/health-fitness/know-your-lemons-a-breast-health-education-app/ -
2019 American Advertising Award: Bronze - Dogtown Media Promotional Pamphlet
American Advertising Federation
The American Advertising Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. Also known as the ADDY's, the American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from…
The American Advertising Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. Also known as the ADDY's, the American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country. There are now about 40,000 total entries.
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Leading Los Angeles Service Provider - Developers
Clutch
Clutch, a leading B2B ratings and reviews platform, published their 2019 list of the Top 264 service providers out of their 3,500 LA-based companies, that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele.
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96th Top B2B Service Provider Globally
Clutch
The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.
B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It recognizes the companies that have gone above and beyond for their clients. -
Leading United States UX Agency
Clutch
B2B ratings and reviews platform Clutch released their list of top-performing UX agencies in the United States. These top UX agencies in the U.S. have been selected based on the quality of work, market presence, and client feedback.
These agencies create captivating user experiences by working hard to understand each client’s unique market and challenges. This report recognizes the companies that offer unparalleled client satisfaction and excel in their ability to deliver. -
2018 Gold Marcom Award for Promotional Pamphlet
Association of Marketing and Communication Professionals
The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
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Leading United States Mobile App Developer
Clutch
B2B ratings and reviews platform Clutch released their list of top-performing mobile app development companies in the United States.
These companies were selected according to Clutch’s proprietary research methodology, incorporating industry knowledge, work portfolio, and client feedback. Comprehensive client reviews were central to the evaluation and included feedback on the quality of the app delivered, project management, cost, and impact on the client’s business. -
Inc. 5000 List of Fastest-Growing Companies in America
Inc. Magazine
Dogtown Media Returns to the Inc. Magazine Ranking of 5000 Fastest Growing Companies in America at #547, after growing 917% since 2014.
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Top Mobile App Developer
Clutch
The best mobile app developers for various industries and technology specializations were named by Clutch, the leading B2B research, ratings, and reviews company. Businesses looking to hire a mobile app development company can use this research to find the best-fit service provider for their project.
The list is a product of research conducted by Clutch analysts, who evaluate each company based on market presence, services offered, work quality, and client feedback. -
2018 Gold Hermes Creative Award for efutures Twitter site
Association of Marketing and Communication Professionals
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. -
2017 Platinum Marcom Award for Advisor Marketing Manual
Association of Marketing and Communication Professionals
The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
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2017 Social Media Leadership Award (Broker/Dealers: Fewer than 1000 advisors)
WealthManagement.com
A new initiative, program, platform or industry content that leverages new social media communication channels to improve advisors ability to interact with clients, gather intelligence and better serve their clients.
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2017 Gold Hermes Creative Award for Wedbush Internal Newsletter - "Wedbush Wire"
Association of Marketing and Communication Professionals
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. -
2016 Social Media Leadership Award (Broker/Dealers: Fewer than 1000 advisors)
WealthManagement.com
A new initiative, program, platform or industry content that leverages new social media communication channels to improve advisors ability to interact with clients, gather intelligence and better serve their clients.
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United States Study Centre Prospectus Contributor
United States Study Centre
Featured in the 2016 United States Study Centre Prospectus
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2nd in Course - MKTG2112 Consumer Behaviour
University of Sydney
Languages
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English
Native or bilingual proficiency
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Latin
Limited working proficiency
Recommendations received
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