About
Rick Howe is a television industry veteran and Managing Director of Talk Back Media.…
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Articles by Rick
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The Friday Fireside Renews with TVOT
The Friday Fireside Renews with TVOT
The Friday Fireside renews with TVOTPopular online program features casual chats with TV industry execsOctober 19, 2020…
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What is the WD-40 of Broadcast Advertising?
What is the WD-40 of Broadcast Advertising?
I attended the Matrix Solutions’ Media Ad Sales Summit in Miami last week. While the biggest surprise was the…
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Broadcast TV is the Original OTT
Broadcast TV is the Original OTT
At the recent TVOT NY Show, Sinclair Broadcast Group's Rob Weisbord, President of Local News and Marketing, confirmed…
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NYC TV Week Report: “We Guarantee It”
NYC TV Week Report: “We Guarantee It”
Has this ever happened to you? At the behest of a client, you step outside your comfort zone and guarantee the results…
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Zenith’s Neil Vendetti and The Value of Local Broadcast TV
Zenith’s Neil Vendetti and The Value of Local Broadcast TV
I attended NAB New York’s TV2020 conference on October 16 and was sitting in the front row for the keynote interview…
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Gen Z isn’t a threat; they’re an opportunity
Gen Z isn’t a threat; they’re an opportunity
At the TVBForward Conference last week I heard perhaps the most entertaining, electrifying and spot-on speakers I’ve…
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The Future of Television: Impact Outside the Objective
The Future of Television: Impact Outside the Objective
Sometimes in the middle of a business conference, the light goes on. Absolutely and indelibly.That was the case with…
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Is this the Summer of Love for Advanced TV Advertising?
Is this the Summer of Love for Advanced TV Advertising?
At the Programmatic TV Summit on June 24 there was a discernible "Let's Make a Deal" flavor to the public on-stage…
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The People Problem with Programmatic
The People Problem with Programmatic
At the recent AdExchanger Programmatic I/O conference in San Francisco, a common (but not at all unexpected) thread…
Contributions
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What are the best techniques for delivering project presentations to stakeholders?
Your job is to persuade your audience: 1) Understand where your audience is coming from - their needs and their goals. 2) Sell yourself (not with a long list of credentials and achievements, but with your confidence and deep understanding of the project 3) Find something (however obvious) that they ALL can agree to. Get them to nod their heads, and you are VASTLY more likely to keep them nodding. Do all of that before you even mention the project.
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How can you involve stakeholders and clients in UX design while maintaining a user-centered approach?
In the entertainment space, we tend to forget the "U" in UX design. Frequently this is a result of the designers not being users of the product. I've seen dozens of companies where Television UX design is done by people who don't watch Television, and don't even OWN a Television!
Activity
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Lo and Behold! As an alternative to #CableTV, Jim Willcox from Consumer Reports is recommending a package of #ABC, #NBC and #CBS (Now known as…
Lo and Behold! As an alternative to #CableTV, Jim Willcox from Consumer Reports is recommending a package of #ABC, #NBC and #CBS (Now known as…
Shared by Rick Howe
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Sabio's #FridayFireside presents a special #InsideTelevision episode featuring the inimitable Tonia O'Connor O’Connor. I first met Tonia at #TVSM…
Sabio's #FridayFireside presents a special #InsideTelevision episode featuring the inimitable Tonia O'Connor O’Connor. I first met Tonia at #TVSM…
Shared by Rick Howe
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James Earl Jones got it wrong: "The one constant through all the years has been #television. America has rolled by like an army of steamrollers…
James Earl Jones got it wrong: "The one constant through all the years has been #television. America has rolled by like an army of steamrollers…
Shared by Rick Howe
Experience
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Education
Organizations
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Television Academy
National Member, Interactive Media Peer Group
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CTAM
Member
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Cable Pioneers
Inducted in 2011
More activity by Rick
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This is a pretty big deal (and could be the model for future #AI Licensing deals) "The New York Times Company has agreed to license its editorial…
This is a pretty big deal (and could be the model for future #AI Licensing deals) "The New York Times Company has agreed to license its editorial…
Shared by Rick Howe
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#TalkBackToTelevision, sponsored by Hub Entertainment Research, Operative and Spincast.TV welcomes media industry observer, moderator and analyst…
#TalkBackToTelevision, sponsored by Hub Entertainment Research, Operative and Spincast.TV welcomes media industry observer, moderator and analyst…
Posted by Rick Howe
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We need to stop conflating #Churn with #Spin. The reality of #Churn hit home back (in my day . . .) when it required a call to a cable operator to…
We need to stop conflating #Churn with #Spin. The reality of #Churn hit home back (in my day . . .) when it required a call to a cable operator to…
Shared by Rick Howe
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In 2023, we took a firm stance against MFA (Made for Advertising) sites by blocking it from all our private marketplace deals. We’re now extending…
In 2023, we took a firm stance against MFA (Made for Advertising) sites by blocking it from all our private marketplace deals. We’re now extending…
Liked by Rick Howe
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On Sabio's #FridayFireside my guest Tonia O'Connor explains why she left Univision to create a business with Deepak Chopra MD (official) Watch the…
On Sabio's #FridayFireside my guest Tonia O'Connor explains why she left Univision to create a business with Deepak Chopra MD (official) Watch the…
Shared by Rick Howe
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There's nothing new under the sun. I've been doing that for over 50 years . . . (as have many of my industry friends who shall remain nameless) "The…
There's nothing new under the sun. I've been doing that for over 50 years . . . (as have many of my industry friends who shall remain nameless) "The…
Shared by Rick Howe
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Here's my panel at #TVOTSF2025. Wednesday June 25, with Colin Dixon, Matthew Keys, Brian L. Ring and Tim Hanlon!! Our panel of industry analysts…
Here's my panel at #TVOTSF2025. Wednesday June 25, with Colin Dixon, Matthew Keys, Brian L. Ring and Tim Hanlon!! Our panel of industry analysts…
Shared by Rick Howe
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Justin Lebbon pulls no punches when he describes the US ad currency compared to #CFlight in the UK (originally created by NBCUniversal by the way).…
Justin Lebbon pulls no punches when he describes the US ad currency compared to #CFlight in the UK (originally created by NBCUniversal by the way).…
Shared by Rick Howe
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Looks like America has a NEW Favorite Action Hero! https://lnkd.in/gScQtSVg
Looks like America has a NEW Favorite Action Hero! https://lnkd.in/gScQtSVg
Shared by Rick Howe
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Justin Lebbon from Adwanted Events and I talk about Operative's outstanding #OpEd private conference, on this week's #TalkBackToTelevision, sponsored…
Justin Lebbon from Adwanted Events and I talk about Operative's outstanding #OpEd private conference, on this week's #TalkBackToTelevision, sponsored…
Shared by Rick Howe
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