“I have had the pleasure of working with Scott over the past few years. During this time, he has been involved in the launch of Harvard Medical School’s Corporate Learning business unit, where his expertise as a senior marketing consultant has been important to the progress we’ve made toward meeting our goals. Scott’s hands-on approach and strategic perspectives have played a key role in shaping our Corporate Learning Insights thought leadership content. His ability to actively listen, learn quickly, and collaborate with diverse stakeholders across the Marketing team, business unit, faculty, and corporate clients have made him an asset. Scott’s commitment to high-quality work, coupled with his adept management of an outsourced marketing agency relationship, have bolstered the positive impact he has made. I recommend Scott for his dedication and valuable contributions to a wide range of marketing endeavors.”
About
I’m a strategic marketing leader who is accomplished in driving revenues and…
Services
Contributions
-
What are the latest brand design trends for omnichannel experiences?
A key to successful omnichannel branding is to ensure that you have a simplified yet comprehensive style or branding guide addressing the specific elements (e.g., typography, color palette, logo rendering, etc.) and example applications for your channels. In some instances, you should describe your style standard (e.g., photography and imagery). Once you have clear standards, you’ll need to plan and execute an internal marketing campaign to ensure that all employees are aware of the brand standards and why consistency is critical. A challenge is maintaining an oversight mechanism to ensure universal compliance.
-
How can you align your sales prospecting training with your company's values?
A great way to evaluate the success of sales training is for marketing leaders to periodically join a sales team member on a prospective client visit. It’s super valuable to hear how sales representatives deliver the company’s value proposition and communicate how the company’s values are aligned with those of the target organization and how this relationship would benefit the target organization. It’s also a great opportunity to hear first-hand about the prospect’s needs and pain points and how the sales representative articulates how your organization can offer solutions. Additionally, this type of feedback can assist in optimizing marketing collateral and may spark ideas for thought leadership content.
Activity
-
This month marks 10 years since I formed Quickstep Communications, LLC I am incredibly proud of the work and the impact I’ve delivered partnering…
This month marks 10 years since I formed Quickstep Communications, LLC I am incredibly proud of the work and the impact I’ve delivered partnering…
Liked by Scott Sutton
-
I’ve been absent on LinkedIn as I’ve been heads down building a new type of consulting firm. But I wanted to share about what we’re doing at A/B, why…
I’ve been absent on LinkedIn as I’ve been heads down building a new type of consulting firm. But I wanted to share about what we’re doing at A/B, why…
Liked by Scott Sutton
-
A great short read, particularly for those who do not live in the world of research. "Public investment in science is among the most productive uses…
A great short read, particularly for those who do not live in the world of research. "Public investment in science is among the most productive uses…
Liked by Scott Sutton
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Volunteer Experience
Languages
-
English
Native or bilingual proficiency
-
Italian
Professional working proficiency
-
French
Elementary proficiency
Organizations
-
American Marketing Association (AMA)
-
-
CMO Coffee Talk
-
-
Marketing AI Institute
-
-
MarketingProfs
-
-
MarketingSherpa
-
-
Rattleback
-
Recommendations received
7 people have recommended Scott
Join now to viewMore activity by Scott
-
I am pleased to announce that I will be speaking at The Forum for Expatriate Management FEM Americas Summit in Dallas, Texas. I will be providing an…
I am pleased to announce that I will be speaking at The Forum for Expatriate Management FEM Americas Summit in Dallas, Texas. I will be providing an…
Liked by Scott Sutton
-
💡 Boardroom Dialogue: We don’t measure Brand Marketing ROI? Board Chair: Let's start. What's the ROI of our latest brand campaign? CMO: We don't…
💡 Boardroom Dialogue: We don’t measure Brand Marketing ROI? Board Chair: Let's start. What's the ROI of our latest brand campaign? CMO: We don't…
Liked by Scott Sutton
-
It’s a real thrill to announce I have joined Harvard Business Publishing as CFO. HBP inspires the best in management thinking and practice through…
It’s a real thrill to announce I have joined Harvard Business Publishing as CFO. HBP inspires the best in management thinking and practice through…
Liked by Scott Sutton
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Scott Sutton in United States
-
Scott Sutton
-
Scott Sutton
-
Scott Sutton
-
Scott Sutton
Chief Technology Officer at Orthopedic Associates of Hartford
271 others named Scott Sutton in United States are on LinkedIn
See others named Scott Sutton