About
Operational Executive, and Former CEO, start-up and scale-up.
Grateful to be…
Articles by Sonal
Activity
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What if you could see your storefront the way your customers (and attackers) do? With Webscale Traffic Viewer, you can. See every request…
What if you could see your storefront the way your customers (and attackers) do? With Webscale Traffic Viewer, you can. See every request…
Liked by Sonal Puri
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What a week! 🙌 Wrapping up an incredibly busy, fulfilling, and energizing few days - from deep strategy sessions with my amazing risk partners in…
What a week! 🙌 Wrapping up an incredibly busy, fulfilling, and energizing few days - from deep strategy sessions with my amazing risk partners in…
Liked by Sonal Puri
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Great visibility shouldn’t stop at the dev team. Marketing teams need it to understand campaign traffic quality. Ops teams need it to manage uptime…
Great visibility shouldn’t stop at the dev team. Marketing teams need it to understand campaign traffic quality. Ops teams need it to manage uptime…
Liked by Sonal Puri
Experience
Education
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University of Southern California
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Activities and Societies: Teaching Assistant and full academic scholarship
Outstanding Academic Achievement Award
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Graduated with Honors
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Licenses & Certifications
Publications
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Blueprint: 2016 Predictions - Death of Traditional ADC, Ubiquitous SSL
Comnverge Network Digest
Honors & Awards
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Too 100 COO Award
OnConferences
2025
ONCON ICON AWARDS
The OnCon Icon Awards recognize the top COOs in the world. Finalists were voted on by peers to determine the winners. The 2025 Awards were presented virtually at OnCon 2025 on April 29th.
https://www.onconferences.com/25-coo-winners -
2022 Faces of Entrepreneurship
Nasdaq Entrepreneurial Center
https://thecenter.nasdaq.org/foe-sonal-puri-webscale/
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2022 Sheroes Trailblazer Award
US Pan Asian American Chamber of Commerce Education Foundation (USPAACC) West in partnership with Women’s Business Enterprise Council Pacific (WBEC Pacific)
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Woman of the Decade in Technology and Internet Infrastructure
Women’s Economic Forum 2018
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2015 Channel Chief
CRN- The channel company
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2014 Stevie Awards Silver Winner- Woman of the Year- Technology
Stevie Awards for Women in Business
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2014 CRN Women of the Channel and Up And Comers List
CRN
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2013 CRN Top Women of the Channel
CRN
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2013 UBMTech Channel Chief
UBM Tech Channel
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2012 CRN Women of the Channel
CRN
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Graduate Outstanding Academic Achievement Award
University of Southern California
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1995 TATA Scholar
J.N. Tata Endowment Scholarship Programme
Languages
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Hindi
Native or bilingual proficiency
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English
Native or bilingual proficiency
Organizations
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Firstboard.io
Member
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BGV
Customer Advisory Board
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Magento Association
Member Board of Directors
- Present• Collaborated with a diverse board to guide the strategic direction of the Magento Association, focusing on community engagement and developer support. • Spearheaded initiatives to enhance collaboration among 3,100 developers across 68 countries, fostering innovation in the open-source ecosystem. • Championed the growth of the Magento platform, which serves over 110,000 stores, leading to increased adoption and community participation.
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Neythri Futures Fund 1
Founding LP
- PresentA historic first fund with a mission to increase the diversity quotient in the venture capital ecosystem, the Neythri Futures Fund I positions South Asian women front and center as key investors and stakeholders and offers an opportunity to amplify their influence and catalyze innovation. The fund offers a distinct and differentiated advantage to the startups it invests in - access to the diverse, talent network of its LP base that is composed of senior executives, operators, investors, and…
A historic first fund with a mission to increase the diversity quotient in the venture capital ecosystem, the Neythri Futures Fund I positions South Asian women front and center as key investors and stakeholders and offers an opportunity to amplify their influence and catalyze innovation. The fund offers a distinct and differentiated advantage to the startups it invests in - access to the diverse, talent network of its LP base that is composed of senior executives, operators, investors, and board members who are committed to the success of these companies. The Neythri Futures Fund I will invest in tech-enabled, venture-scale startups led by diverse teams.
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Founder's Network
Membership Committee
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MVLA AVID Scholars
Volunteer, AVID Scholars
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Magento Association
Chair, Diversity and Inclusion Committee.
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Scholar Match
Volunteer
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Recommendations received
23 people have recommended Sonal
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Fun seeing Spiff (Acquired by Salesforce), a former Norwest portfolio company, at Dreamforce. The booth has really changed since they were acquired…
Fun seeing Spiff (Acquired by Salesforce), a former Norwest portfolio company, at Dreamforce. The booth has really changed since they were acquired…
Liked by Sonal Puri
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Couple of weeks ago, I had the honor of moderating a conversation with an amazing group of women who showed tremendous courage, humility and…
Couple of weeks ago, I had the honor of moderating a conversation with an amazing group of women who showed tremendous courage, humility and…
Liked by Sonal Puri
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Most merchants only discover site problems after they’ve lost revenue. Webscale Traffic Viewer shows every click, request, and response in real…
Most merchants only discover site problems after they’ve lost revenue. Webscale Traffic Viewer shows every click, request, and response in real…
Liked by Sonal Puri
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Imagine paying your landlord more rent every time your store has a good month. That’s how variable-cost e-commerce works. Webscale takes a different…
Imagine paying your landlord more rent every time your store has a good month. That’s how variable-cost e-commerce works. Webscale takes a different…
Liked by Sonal Puri
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A personal CRO update: After over two decades building go-to-market teams at Akamai Technologies, Twilio, and Neo4j, I’ve learned to recognize a…
A personal CRO update: After over two decades building go-to-market teams at Akamai Technologies, Twilio, and Neo4j, I’ve learned to recognize a…
Liked by Sonal Puri
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Last week, #SanFrancisco was buzzzzzzing with AI events - 180 to be precise - per DAY. That is more #AI events than in most countries over a year! I…
Last week, #SanFrancisco was buzzzzzzing with AI events - 180 to be precise - per DAY. That is more #AI events than in most countries over a year! I…
Liked by Sonal Puri
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Why does all this matter? Because personalization directly impacts your bottom line. Brands that build real-time, first-party, data-driven…
Why does all this matter? Because personalization directly impacts your bottom line. Brands that build real-time, first-party, data-driven…
Liked by Sonal Puri
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