Theo Skye

Demo Video: https://www.youtube.com/watch?v=e4VMfiF-gRo
Coinciding with the premiere of Showtime’s Ray Donovan, The New York Times iPad app was taken over by this groundbreaking campaign that I conceptualized and developed. Fourteen unique videos auto-play within six different banners to capture the users’ attention. Special HTML5 software was developed to allow (silent) auto-play video in the banners. Upon expansion, an interactive video invites users to tap to pause, then tap a… Show more

Demo Video: https://www.youtube.com/watch?v=e4VMfiF-gRo
Coinciding with the premiere of Showtime’s Ray Donovan, The New York Times iPad app was taken over by this groundbreaking campaign that I conceptualized and developed. Fourteen unique videos auto-play within six different banners to capture the users’ attention. Special HTML5 software was developed to allow (silent) auto-play video in the banners. Upon expansion, an interactive video invites users to tap to pause, then tap a contextually-placed hotspot to learn more about the series and its characters. Users tap again to resume the video. At the 2m-15s trailer’s conclusion, users are invited to download the first episode for free, buy the show's theme song, or download the Showtime Anytime® app from iTunes. Show less

World's first e-commerce shopping cart—with live inventory availability—within a mobile ad.
World's first live streaming video event within a mobile ad (2012 Ralph Lauren Fashion Show). Collaborated closely with Ralph Lauren creative team to advise on technical feasibility, design and UX best practices. Led the team at Medialets that developed and served the 45-page HTML5 ad unit.

Demo Video: https://www.youtube.com/watch?v=T5sOhTzX5E0
Epic Rich Media iPad ad co-conceptualized with TBWA/CHIAT/DAY Los Angeles. Produced and developed by TBWA/CHIAT/DAY using Medialets creative technologies and practices that I developed.

Demo Video: https://www.youtube.com/watch?v=NgRySp4KpyU
The world’s first interactive music video in a mobile ad.
This expandable iPhone ad on the NPR app drives multiple levels of engagement, showing an exclusive and interactive Vampire Weekend music video (set to music) that can be edited by shaking the device. Users are directed to click through directly to iTunes to download the album to their iPhones.

The World's First Rich Media Ad on a Tablet (iPad)
Demo Video: https://www.youtube.com/watch?v=Y2LeDmkwepg
As the exclusive sponsor for the launch of The New York Times’ Editor’s Choice iPad app—on the same day the first iPad was released by Apple—Chase wanted to deliver an engaging creative that took advantage of the iPad’s size and features. Medialets conceptualized and built an ad featuring a Chase Sapphire card that, when tilted, spilled rewards.

Conceptualized, designed, and developed the world's first shakable ad. The campaign ran on iPhone in the New York Times iPhone app. One of the earliest examples of mobile rich media. The execution was touted as the campaign that finally showed mobile advertising had actaully arrived. Covered by nearly every advertising & tech press outlet, i.e., NYTimes, WSJ, Fast Company, Forbes, TechCrunch, Mashable, etc.