“When Vijay came to us at Adap.tv from Optimedia, I was excited to start working with him on how to better position our product to agency clients. I expected him to have great insights into client objectives and buy side needs (and he didn't disappoint), but what I was surprised at was the way in which he was able to make an immediate (almost overnight) revenue impact on our business. By reorganizing our information, overhauling our strategic approach, and aligning our value with client goals in a "digestible", easy to understand point of view, Vijay quickly became the driving force behind tripling our sales revenue in under 6 months. Vijay has proven to be incredibly knowledgable, creative, and a dependable team player. There's never a moment of concern when Vijay takes the stage, both internally and client facing. There is no doubt about my recommendation of Vijay and would enthusiastically work with him again.”
About
Connecting the dots between product strategy & monetization.
Activity
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Excited to share the news of my new role! 🎉 Since every career move should bring you closer to impact, I am excited to be joining Blis at a…
Excited to share the news of my new role! 🎉 Since every career move should bring you closer to impact, I am excited to be joining Blis at a…
Liked by Vijay Rao
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A really interesting post by Victoria McNally on AdExchanger about the role of programmatic trading in CTV advertising. Featuring Vijay Rao from…
A really interesting post by Victoria McNally on AdExchanger about the role of programmatic trading in CTV advertising. Featuring Vijay Rao from…
Liked by Vijay Rao
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Coming from a family of doctors, I’ve often struggled to explain what I do or contribute in the way they do. But when my sister, a gynecologist…
Coming from a family of doctors, I’ve often struggled to explain what I do or contribute in the way they do. But when my sister, a gynecologist…
Liked by Vijay Rao
Experience
Recommendations received
6 people have recommended Vijay
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An experience I never imagined and won’t forget: receiving an honorary doctorate at Pace University and speaking to the computer science graduates at…
An experience I never imagined and won’t forget: receiving an honorary doctorate at Pace University and speaking to the computer science graduates at…
Liked by Vijay Rao
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"TV is evolving. Adapt!" Every year around Memorial Day weekend, I do The Big Switch -- Put away Fall/Winter clothes and break out the…
"TV is evolving. Adapt!" Every year around Memorial Day weekend, I do The Big Switch -- Put away Fall/Winter clothes and break out the…
Liked by Vijay Rao
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Still buzzing from an incredible night at the TAAF Summit and Awards Dinner in NYC yesterday — held in celebration of AANHPI Heritage Month! As the…
Still buzzing from an incredible night at the TAAF Summit and Awards Dinner in NYC yesterday — held in celebration of AANHPI Heritage Month! As the…
Liked by Vijay Rao
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Had an amazing #Adtech meet up with the finest group in Jersey City! Looking forward to seeing you all at the next…
Had an amazing #Adtech meet up with the finest group in Jersey City! Looking forward to seeing you all at the next…
Liked by Vijay Rao
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Fast, seamless, intuitive—that’s how interacting with software should be. StackAdapt was built for human-centered experiences that drive real growth.
Fast, seamless, intuitive—that’s how interacting with software should be. StackAdapt was built for human-centered experiences that drive real growth.
Liked by Vijay Rao
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Jeff Collins, President of FOX Advertising, reveals the formula behind FOX's growth including how our focused and concentrated portfolio is defying…
Jeff Collins, President of FOX Advertising, reveals the formula behind FOX's growth including how our focused and concentrated portfolio is defying…
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Bears breaking rules. YA stars breaking hearts. Sports docs breaking through. At this year’s Fox Upfront presentation, Tubi took the stage to show…
Bears breaking rules. YA stars breaking hearts. Sports docs breaking through. At this year’s Fox Upfront presentation, Tubi took the stage to show…
Liked by Vijay Rao
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Today we are launching our converged media platform. Across our businesses we have the same amount of reach as our competitive set...but we do it…
Today we are launching our converged media platform. Across our businesses we have the same amount of reach as our competitive set...but we do it…
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POV: you came to Tubi's NewFronts presentation 👀
POV: you came to Tubi's NewFronts presentation 👀
Liked by Vijay Rao
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As a super fan of tv, I never could have imagined the innovation streaming has created. Tubi debuted exciting content partnerships (Coach Prime!) and…
As a super fan of tv, I never could have imagined the innovation streaming has created. Tubi debuted exciting content partnerships (Coach Prime!) and…
Liked by Vijay Rao
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