Whitney Blair Pettrey
Washington, District of Columbia, United States
6K followers
500+ connections
About
Cybersecurity, at its best, is steady, aligned, and resilient by design.
My focus…
Contributions
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What are some innovative ways to gain customer insights with focus groups?
1. Virtual Reality (VR) Sessions: Immerse participants in simulated environments to elicit genuine reactions and preferences. 2. Biometric Monitoring: Integrate wearable devices to measure physiological responses, providing subconscious insights. 3. Idea Sprint Workshops: Combine focus groups with rapid ideation sessions to uncover innovative solutions collaboratively. 4. Mobile Ethnography Apps: Encourage participants to document experiences in real-time, capturing authentic insights on-the-go. 5. Augmented Reality (AR) Prototyping: Create interactive prototypes for immediate feedback, enhancing the ideation process.
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How can you discover what your audience searches for online?
Explore user-generated content on review sites, analyze comments on industry blogs, monitor trending topics on Reddit, engage with online communities, and leverage AI-powered social listening tools to uncover valuable insights into what your audience searches for online.
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How do you use conversion tracking to measure your SEM campaigns?
Implement conversion tracking pixels/tags on your website to trace user actions post-ad interaction. Analyze data in your SEM platform to quantify conversions, evaluate ROI, and optimize campaigns for maximum effectiveness. #SEM #MarketingROI
Activity
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Proud to be amongst an incredible group of presenters at the 80th NIGP: The Institute for Public Procurement Forum in Denver, CO. I will be…
Proud to be amongst an incredible group of presenters at the 80th NIGP: The Institute for Public Procurement Forum in Denver, CO. I will be…
Liked by Whitney Blair Pettrey
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Wisdom from a parent! A favorite idiom of my Mom, who was born during the Great Depression of 1929, and who recently passed was: Waste Not, Want…
Wisdom from a parent! A favorite idiom of my Mom, who was born during the Great Depression of 1929, and who recently passed was: Waste Not, Want…
Liked by Whitney Blair Pettrey
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Wrapped up an amazing time at the Florida Association of Public Procurement Officials Annual Conferende, where I had the chance to share the…
Wrapped up an amazing time at the Florida Association of Public Procurement Officials Annual Conferende, where I had the chance to share the…
Liked by Whitney Blair Pettrey
Experience
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Strategic Government Partners
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Education
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University of London – International Programmes
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Coursework supported long-term trajectory into critical intelligence ecosystems, high-stakes environment, and decentralized leadership operations.
Licenses & Certifications
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Ethical Stalking for Government Contractors®
The American Small Business Coalition (The ASBC™)
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IRON³ (Intelligence Response for Operational Neutralization)
Wayfinder Network
Issued Expires
Projects
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Cybersecurity Resilience Framework
This open-source initiative addresses the critical need for adaptable, real-world cybersecurity resilience strategies. Designed for professionals navigating high-stakes environments, the framework provides a structured approach to fortifying defenses and accelerating recovery from advanced threats. It includes detailed documentation, incident response playbooks, and simulation tools that support proactive threat identification and mitigation. By integrating adversarial insights and leveraging…
This open-source initiative addresses the critical need for adaptable, real-world cybersecurity resilience strategies. Designed for professionals navigating high-stakes environments, the framework provides a structured approach to fortifying defenses and accelerating recovery from advanced threats. It includes detailed documentation, incident response playbooks, and simulation tools that support proactive threat identification and mitigation. By integrating adversarial insights and leveraging AI/ML innovations, the framework bridges strategic foresight with technical execution, empowering leaders to build security ecosystems that endure even the most sophisticated attacks.
Organizations
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Wayfinder Network (WFN)
Affiliate Member
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The Capitol Cyber Initiative (CCI)
Strategic Engagement Liaison
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The Capitol Cyber Initiative (CCI) convenes cybersecurity practitioners, strategists, and industry leaders to advance resilience and operational readiness. Through collaborative exercises and facilitated discussions, CCI strengthens decision-making capabilities and enhances cross-sector coordination in response to evolving threats. Core Areas of Focus: Scenario Development: Designing simulations that reflect real-world challenges, providing actionable insights for operational improvement. Adversarial Awareness: Promoting collaborative defense through dynamic exercises that strengthen alignment across security teams. Incident Response Preparedness: Enhancing decision-making and response agility through facilitated discussions and structured exercises. Strategic Collaboration: Supporting organizations in identifying vulnerabilities, refining response frameworks, and reinforcing resilience. In my role as a Strategic Engagement Liaison, I facilitate dynamic engagements that foster adaptive leadership and strategic foresight. By supporting cross-sector collaboration, I help organizations enhance operational resilience and strengthen their preparedness against evolving cyber threats. CCI remains dedicated to advancing cybersecurity readiness, empowering organizations to navigate complex challenges with confidence.
More activity by Whitney Blair
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Every leader has a moment where they have to decide what kind of leader they are going to be. For me, that moment came when I realized that I, and…
Every leader has a moment where they have to decide what kind of leader they are going to be. For me, that moment came when I realized that I, and…
Liked by Whitney Blair Pettrey
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Asc3nd Technologies Group just leveled up! We’ve launched a bold, bright, and reimagined brand — and I couldn’t be prouder to be part of a team…
Asc3nd Technologies Group just leveled up! We’ve launched a bold, bright, and reimagined brand — and I couldn’t be prouder to be part of a team…
Liked by Whitney Blair Pettrey
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I had a fantastic time at the Nutanix conference! I’m already looking forward to the next one with the IGEL Technology team. I'm grateful for the…
I had a fantastic time at the Nutanix conference! I’m already looking forward to the next one with the IGEL Technology team. I'm grateful for the…
Liked by Whitney Blair Pettrey
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#TechNetCyber Ready w/Michael Lewis
#TechNetCyber Ready w/Michael Lewis
Liked by Whitney Blair Pettrey
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Strong leadership doesn’t always mean taking charge. Sometimes, it means stepping in so others don’t have to. Especially when someone is silently…
Strong leadership doesn’t always mean taking charge. Sometimes, it means stepping in so others don’t have to. Especially when someone is silently…
Liked by Whitney Blair Pettrey
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Them: I hate being called a toxic boss Also them:
Them: I hate being called a toxic boss Also them:
Liked by Whitney Blair Pettrey
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On Monday, two years after beating colorectal cancer, John B Johnson will be running the Boston Marathon! Join me in cheering him on as he attempts…
On Monday, two years after beating colorectal cancer, John B Johnson will be running the Boston Marathon! Join me in cheering him on as he attempts…
Liked by Whitney Blair Pettrey
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After an incredible chapter with UnitedHealthcare as a PEx Provider Relations Advocate, I’m officially #OpenToWork and excited to bring my passion…
After an incredible chapter with UnitedHealthcare as a PEx Provider Relations Advocate, I’m officially #OpenToWork and excited to bring my passion…
Liked by Whitney Blair Pettrey
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There are many reasons I love our customers at Five Below. They are definitely unlike any other. But when a customer comes in spreading Easter joy…
There are many reasons I love our customers at Five Below. They are definitely unlike any other. But when a customer comes in spreading Easter joy…
Liked by Whitney Blair Pettrey
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Hello colleagues! Here is my final (maybe) installment of my sabbatical year travel journal. I am now living in San Francisco and looking for the…
Hello colleagues! Here is my final (maybe) installment of my sabbatical year travel journal. I am now living in San Francisco and looking for the…
Liked by Whitney Blair Pettrey
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Wishing everyone a joyful and meaningful Passover. May this season of freedom and renewal bring peace, love, and togetherness to all who celebrate!
Wishing everyone a joyful and meaningful Passover. May this season of freedom and renewal bring peace, love, and togetherness to all who celebrate!
Liked by Whitney Blair Pettrey
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I've been very reflective and introspective lately, for many reasons...most of them very personal. With a LinkedIn post a few days ago, I honored…
I've been very reflective and introspective lately, for many reasons...most of them very personal. With a LinkedIn post a few days ago, I honored…
Liked by Whitney Blair Pettrey
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