From the course: Animation for Social Media

Social media challenges

From the course: Animation for Social Media

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Social media challenges

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- [Narrator] In this course, we are going to use Illustrator and After Effects to create the beginning of an Instagram campaign for a jazz music festival. So most of the time we are going to be in these applications, as I'll show you how to prepare and animate a ready-made template. But to put things in context, I decided to start with three general movies that explain how to prepare your videos by knowing the outcome. Now, this is an optional information and you can skip this chapter and cut down to the chase. But I promise that if you are willing to spend a few more minutes before starting to push those buttons, I can help you to be more efficient and more precise. Having said that, we are going to start with couple of social media challenges. Now today, social media runs deeper than vanity likes and follower counts. In the last years, active social media usage has increased by more than 13%, that's roughly 500 million users. When used well, social networks are undeniably a powerful tool for marketing, especially in the video form. Now, video marketing is an amazing way to engage with people and get your message out there. However, it can be tricky to make a video that truly resonates with the viewers and convert them into customers. So let me go over some of the best practices for making effective videos that you can use in your business and will stand out from the crowd. Here are a few important questions that you should ask before producing your content. How long the video should be? This of course depend on many things, but suffice to say, that the shorter, the better. If you can communicate your message in few seconds, I say, go for it. Another thing you should think about is, what should be on the screen? For example, it's a good practice to make your logo or the title of the event on all the videos, if possible. You never know when someone will run into one of them on social media or elsewhere online. Then there are a few technical decisions you need to make, such as, what is the best aspect ratio? This depends on the platform, of course, and you may need to produce a few versions with different sizes to accommodate to the various places your video will be published on. But the common aspect ratio that seems to work in all of them is a square frame, also known as 1:1. Last, but not least is, where and how the video will be viewed? Will it be played before a movie, a TV show, or a YouTube clip? Or, is it a part of an Instagram story campaign? All of these questions need to be answered before you start to produce your video.

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