From the course: Building an Ecommerce Website with WordPress
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Helpful email marketing tools - WordPress Tutorial
From the course: Building an Ecommerce Website with WordPress
Helpful email marketing tools
- [Instructor] The job of a great e-commerce store doesn't end when a sale is made. It's a good idea to stay in touch with customers long-term. It's possible they may want to buy from you again, so send them emails to make sure they know about relevant sales or new products. You may want to send monthly updates or per-release messages. Either way, you want to stay top of mind and be able to market to them. WordPress connects with virtually any email marketing tool that you can think of to make this process very straightforward. Some of the most popular email marketing tools that connect well with WordPress include Omnisend, Klaviyo, and MailPoet, all of which have WooCommerce integrations designed to help you market your store. For my site, I want to use MailPoet to add first-time customers to my email marketing list. Then I can send them scheduled content on a regular basis. MailPoet and WooCommerce together give you a…
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