From the course: Building an Ecommerce Website with WordPress
Join today to access over 25,000 courses taught by industry experts.
Writing great product descriptions - WordPress Tutorial
From the course: Building an Ecommerce Website with WordPress
Writing great product descriptions
- [Instructor] No matter what e-commerce platform you're using, whatever you're selling should have fantastic product descriptions, not only for SEO purposes, since Google will look at product descriptions for primary information about what you sell, but also to entice buyers. Here's some important dos and don'ts for writing product descriptions for your e-commerce store. Do research by looking at similar stores with similar products for inspiration. Write for your audience. Think of the people who will be shopping with you and how they think and how they speak. Write directly to them using the language that they are familiar with. And make sure to match the tone of your store and the writing you use elsewhere. Use target keywords where and when appropriate. Identify benefits versus features. Benefits are the types of problems this product may solve, whereas features are just objective facts about the thing you're…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.