From the course: Business Law Basics for Influencer Marketing Campaigns
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Manage international regulations
From the course: Business Law Basics for Influencer Marketing Campaigns
Manage international regulations
PopSockets, a mobile phone accessory brand, achieved major viral success while working with American influencers Kendall Jenner, Ryan Seacrest and Serena Williams. Then, PopSockets went global, partnering with Barbara Sofie, a Germany-based YouTube influencer with 1.2 million subscribers and designer of her own phone accessory. This is not a case of where things went wrong. PopSockets did well because they understood international regulations for advertising. But it can go wrong if you don't know the law. In this lesson, you'll recognize how to identify the key legal considerations for running successful and compliant international influencer campaigns. Did you know that privacy and consumer protection laws can vary from state to state as well as from country to country? Being mindful of this is very crucial for your company to stay compliant. International regulations cover similar legal areas as U.S. laws do, and these include: disclosing any relationship with the brand or the…
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