From the course: Certified Analytics Professional (CAP) Cert Prep

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Documenting and reporting findings

Documenting and reporting findings

From the course: Certified Analytics Professional (CAP) Cert Prep

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Documenting and reporting findings

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- [Presenter] Imagine that your final data analytics deliverable is a bunch of mysterious numbers without much explanation. If I were the customer, I wouldn't be very happy. The whole point of doing an analytics project is to receive an illustrative report filled with the insights business stakeholders can put to work immediately. Therefore, delivering a report that does an excellent job in communicating key findings is as important as solving a business problem itself. I have a few tips for end user-friendly documentation. First, know your target audience and customize your report. If the report goes to the upper management. Ensure that you use layman's terms. An executive summary is a must in this scenario. Tech advantage of visualization include charts and infographics in strategic locations of your document. Business leaders are always interested in knowing the bottom line and you should deliver this information. Spare…

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