From the course: Digital Marketing Foundations
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How to build landing pages that convert
From the course: Digital Marketing Foundations
How to build landing pages that convert
- Every marketing campaign you run, whether it's an ad, an email, or a social media post, it needs a destination. And that destination is usually a landing page. And this isn't just any page on your website, it's a page specifically designed with one clear goal in mind, to get the visitor to take a specific action or convert. Now, you've got maybe a few seconds to convince a visitor to stay once they land. If the page isn't instantly relevant to what brought them there or if it's confusing, they'll bounce. And high-converting landing pages must be personal and frictionless. And nowadays, they're increasingly powered by real-time data. So what makes a great landing page? For starters, a clear, compelling headline. It must match the message of the ad or link that they clicked, and immediately confirm to them, "You're in the right place." Next, it's all about relevant content and the offer. So the page should directly address the need or interest that brought them there. If the ad…
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