From the course: Digital Marketing Foundations
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How to create your first paid campaign
From the course: Digital Marketing Foundations
How to create your first paid campaign
- It can seem a bit daunting to launch your first campaign, but the good news is that launching is easier than ever, especially with the help of smart campaign tools offered by most major ad platforms. Let's take Google Ads as an example, as it's a very common starting point. They offer smart campaigns, which are essentially designed for beginners. And Meta via Facebook and Instagram also has similar simplified campaign setups. Let me give you a general process for designing your first campaign using these smart tools. You'll start by always defining your goal. So what do you want this campaign to achieve? And most of these tools are going to ask you this upfront. Is it to get more website visits, more phone calls, more leads, or more sales? You need to be specific. Next, describe your business. So you need to provide some basic information about what you do. These tools are going to use this information along with reading your website content to help you suggest keywords and…
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