From the course: Digital Marketing Foundations

What is digital marketing?

From the course: Digital Marketing Foundations

Start my 1-month free trial Buy for my team

What is digital marketing?

“

- What is digital marketing really? Well, at its core, it's about connecting with customers to promote products or services, but the digital part has really exploded in complexity and capability, especially with the rise of artificial intelligence. Now, traditionally, you might think of digital marketing as things like website ads, email campaigns, and social media posts. And those are still vital, but today it is so much more. Modern digital marketing is increasingly about leveraging smart technology to create more intelligent, personalized, and predictive experiences. Let me show you a few key advancements. For starters, we have AI tools, and you are going to hear about this a lot. AI tools assist marketers in creating content, analyzing data, and even managing campaigns. Imagine having an AI assistant that can help you draft five different versions of an email subject line in seconds, or analyze campaign performance and suggest optimizations. That's what all of these tools are starting to do. Next, we have predictive content, and this is where AI gets really fascinating. Instead of just creating content and hoping it resonates, AI can analyze vast amounts of data about your audience and market trends to predict what kind of content will be most engaging or effective for specific segments before you even create it. It might even suggest topics, formats, or the best tone of voice to use. Then we have real-time recommendations. Think about when you're shopping on Amazon or browsing Netflix. The product suggestions or show recommendations that you see are being generated in real-time by AI. This is all based on your current behavior and the behavior of millions of other users. And this isn't just for big companies anymore. These capabilities are more and more accessible. So a modern definition of digital marketing isn't just about using digital channels. It's about strategically using data and AI-powered tools like co-pilots to enhance your productivity, predictive analytics to guide your content and realtime engines to personalize experiences, all to connect with customers more effectively and efficiently than ever before.

Contents