From the course: Effective Communication: Speaking Your Customers' Language
Join today to access over 24,900 courses taught by industry experts.
Researching competitor products
From the course: Effective Communication: Speaking Your Customers' Language
Researching competitor products
- When it comes to marketing, one of the most powerful ways to understand your target audience is by looking at the products they already buy. Researching the products and brands that your customers are consistently purchasing, can actually provide invaluable insight into their preferences, values, and purchasing behaviors. By studying how these brands market their products, you can uncover strategies that are already proven to work within your demographic. Start by identifying the brands your target audience regularly buys from. This can be big name companies or smaller niche related brands. Anyone who is already capturing the attention of the audience you are trying to reach, once you know who these brands are, take a deep dive into their marketing strategies. How do they communicate with their target audience? What tone and language do they use? Do they focus on emotions, convenience, or value? What types of content do they create? Is it videos, blog posts, or social media…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.