Personal branding as leverage

(upbeat music) - Creators who monetize their content via ads, product sales, and what we're most interested for the purposes of this conversation, brand sponsorships, are business operators. Although they may go by the title of creator or influencer, they're also CEOs of their own companies, and like any CEO, they have to understand how to effectively market their offerings in order to grow their business. Brand sponsorships are all about effective marketing on behalf of other companies, but in order to win those clients, creators first have to get great at marketing themselves. So Justin, let's talk about marketing yourself, self-promotion, getting in front of brands, winning new clients, where do we start? - So I made a very conscious decision about a year ago, that I wanted to be known as the sponsorships guy on Twitter and on social media. - I think you achieved that. - (laughs) Hopefully! I'm glad to hear that you…