From the course: Identifying Product Opportunities: Innovation via Problem Examination
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Examine
- Clarity on the different angles of the problem is a great starting point, but you may still miss some nuances or context. It's time to dig deeper into the root causes of these different facets. This will help you visualize what's in your control and the relationships to consider. One of the best tools to examine root causes is the Iceberg Model, a popular systems thinking technique that guides you to view the patterns, structures, and then mental models underneath discrete events or problems. The event is the simplest, most surface-level description of what's currently happening. For example, you might notice that sales have dropped this year. To understand the causes, first look for trends and patterns connected to the event over time. Like, your sales tend to fluctuate with the seasons, or have you spotted a downward trend every time your strongest competitor releases an update? But caution, don't guess here.…
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