From the course: Integrated Marketing Communications Strategies
Join today to access over 25,000 courses taught by industry experts.
Use AI-powered competitive intelligence tools
From the course: Integrated Marketing Communications Strategies
Use AI-powered competitive intelligence tools
- [Narrator] It's Friday afternoon, you're winding down at work after a long week, thinking about fun things to do this weekend. Unexpectedly, your supervisor asks you to prepare a current competitive analysis by Monday at 2:00 PM. You freeze. You wonder, how will I get this done in time? Will I need to work the entire weekend? Well, that may have been required in the past, but no longer today, thanks to AI-driven competitive tools. AI-powered competitive platforms collect and summarize competitive information from thousands of sources and data points. They provide competitive information and data faster and easier than manual research so you have more time to think about insights, implications, and recommended actions, such as identifying opportunities for improvement or creating contingency, and if then, scenarios. Let's take a look at some capabilities of AI-powered market intelligence platforms, all of which can be done faster and easier than doing it manually. Provide dashboards…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.