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Introduction to Social Media Strategy Preview

Introduction to Social Media Strategy

With Anke Audenaert and Madecraft Liked by 2,471 users
Duration: 1h 49m Skill level: Beginner Released: 6/2/2020

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Course details

Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.

This course was created by Madecraft. We are pleased to host this content in our library.

Skills you’ll gain

Meet the instructors

Learner reviews

4.8 out of 5

1,401 ratings
  • 5 star
    Current value: 1,111 79%
  • 4 star
    Current value: 244 17%
  • 3 star
    Current value: 39 3%
  • 2 star
    Current value: 2 <1%
  • 1 star
    Current value: 5 <1%
  • Darragh McGuinness Darragh McGuinness

    Darragh McGuinness

    2nd Year Bachelor of Business Studies Student, Dublin City University

    4/5 September 27, 2025
    I believe it provides clear and concise information for viewers, as the speaker clearly defines the steps of developing a strategy and how engagement is crucial for social media users
    Helpful · Report
  • Nicole Grant Nicole Grant

    Nicole Grant

    Hospitality and Customer Service Professional

    5/5 September 25, 2025
    I enjoyed this course as someone who is completely new to social media strategy, it was very insightful.
    Helpful · Report
  • Emma Berger Emma Berger

    Emma Berger

    Equity-Oriented Community Engagement Professional

    3/5 August 26, 2025
    This is like introduction to social media, period. I wish it focused more on the "strategy" part. It's a little bit too high-level, too simplistic
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

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