From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
Join today to access over 25,000 courses taught by industry experts.
Demand generation or lead generation? - LinkedIn Tutorial
From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
Demand generation or lead generation?
- [Instructor] Is lead generation or demand generation the right way to go? If you spend any time reading up on it in the LinkedIn newsfeed, you've probably seen some heated debates. The real answer depends on your offer, your audience, and your sales cycle. In this video, we'll break down the key differences to help you choose the right approach to achieve your marketing goals. First, lead generation focuses on capturing contact info through offers like white papers, webinars, or demos. It's ideal when there's high demand for your product or if you have a short sell cycle, because when prospects actively want what you're selling, there's no need to make the process any longer than it should be. On the flip side, many B2B products and services have a long sales cycle with much product evaluation. When that's the case, demand generation builds awareness and interest by leading with content, like thought leadership, videos, or blog posts. This is often the better choice for more complex…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.